Movistar customers will have it free for six months

Telefónica has closed an agreement with OpenAI to offer ChatGPT Plus free for half a year to all its Movistar customers in Spain. Activation is digital, without permanence and without apparent trap.

Why is it important. This movement consolidates the trend of operators as mass distributors of premium AI, Telefónica itself did something similar in 2025 with Perplexity Pro.

It is a paradigm shift in a sector that had been looking for years to differentiate itself beyond price and fiber speed. And it goes beyond the OTT aggregation function that we have been seeing for almost ten years.

In detail. The promotion covers almost the entire customer base: contracts MyMovistarMovistar Fusion, mobile-only and fiber-only rates. The process is simple: unique code from the client area, registration in OpenAI and immediate access. After six months, automatic renewal at 23 euros per month if the user does not cancel.

The agreement is limited exclusively to Movistar, it does not include O2 customers.

The enigma. Will existing ChatGPT users be able to use this promotion without having to register a new account?

The official press release It doesn’t clarify it. From Xataka We have made this query to Telefónica and we will update this section as soon as we have a response.

Between the lines. Telefónica has not chosen OpenAI by chance. It is the brand with the greatest recognition in generative AI. The operator already signed with Perplexity a year ago. Now add ChatGPT.

The pattern is evident: Telefónica aspires to become an aggregator of AI services, exactly as today packs Netflix, Disney+ or Prime Video.

Main winner?

• OpenAI gains distribution in Spain without having to make a commercial effort.
• Telefónica gains differentiation and data on AI usage patterns.
• Users gain temporary access to tools that without this promotion would be off their radar or budget.

Yes, but. The promotion ends and then comes the friction. How many users will have integrated ChatGPT Plus enough into their routine to justify 23 euros per month? How many will simply try out of curiosity and cancel before payment?

The success of this bet is not measured in the headlines that Telefónica is getting today, it is measured in conversion rates six months later.

Featured image | Telefónica, OpenAI

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