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The film industry is always looking for its new great vein and it seems that, when a formula begins to show signs of exhaustion, a genre appears ready to pick up the baton: the terror. Superheroes are already a model that seems more than worn out and, of course, they are no longer that infallible answer that dominated the box office for a decade (tell that to James Gunn and his ‘Supergirl‘). So the mission is now to find that next great franchise capable of drawing audiences to theaters. In fact, it is not the first time that Hollywood finds some oxygen in horror, since when it needs to reinvent itself it turns to it as a true laboratory of ideas. It happened with him found footagewith the auteur horror that enlightened an entire production company like Blumhouse and, now, it seems that the next revolution comes thanks to a generation of creators who learned to tell stories on YouTube before in a film school. It is true that with the last three leading films (‘Iron Lung’,’Obsession‘ and ‘Backrooms‘), and with the numbers in handit’s easy to draw that conclusion. But what is perhaps worth pointing out is that this is not a phenomenon of this last year nor is it a mere fad. Horror has been a testing ground for the industry for years; experimenting with new technologies, riskier production models and innovative narratives. The difference is that now the gateway is not a festival like ‘Sundance’, a prestigious school or a certain surname. This new generation has learned to edit, create, edit and script from their bedroom. The proper names Curry Baker already pointed out ways with his footage ‘Milk&Serial’a found footage filmed for just $800 and published for free on YouTube, which has more than two million views. But there was nothing to suggest that his next project, ‘Obsession’, would end up becoming one of the phenomena of the year. Its twisted and innovative version of the classic “be careful what you wish for” has not only skyrocketed the popularity of its protagonist, Inde Navarrette (he is already chaining new projects and even stars in the new Sombr video clip along with one of the stars of ‘Off Campus‘), but it has also turned the box office upside down. With 371.2 million dollars raised around the world has already surpassed ‘Sinners‘ becoming the highest-grossing English-language original live-action production of the decade. And, if that were not enough, it has achieved something that has not happened since 1982: increasing its collection during each of its first three weekends. Not far behind ‘Backrooms’ Kane Parsons. The Californian opened his YouTube channel when he was barely ten years old, but it was in 2022, when he was only 16, when he caught the attention of the internet with his short film ‘The Backrooms (Found Footage)‘. Inspired by the popular creepypasta about an infinite labyrinth of offices and alternative dimensions that began to gain traction in a forum like 4Chanended up redefining the analog horror and accumulating tens of millions of views. Four years later, Parsons not only dared to direct ‘Backrooms’, he also signed the script with Roberto Patino and participated in the soundtrack. The result, another resounding success, with 330 million dollars raised, becoming the film highest grossing of A24 with its first version. The third name of this batch is Mark Fischbach“Markiplier”. In this case, his fame does not come from a viral short film, but from one of the largest communities on YouTube, where he has accumulated close to 40 million subscribers. Accustomed to writing, editing and even financing his own projects, he decided to make the leap to feature film with ‘Iron Lung’adaptation of the indie horror video game by David Szymanski published in 2022. And so it was formed another success for this generation of filmmakers that emerged from the Internet, sneaking into second place at the US box office in its first weekend in theaters. Hollywood adapts communities When Hollywood wants to experiment, it does so with terror; but now the studios have an advantage. Betting on Barker, Parsons or Markiplier is not jumping into the void, they all come with a community behind them that has already validated their work. They have learned with Adobe Premiere, and not by taking their first steps in large productions, but they have also perfected a language that connects naturally with a generation that has grown up with the Internet. There, those rhythms inherited from YouTubea found footage taken further, liminal spaces and a more fragmented narrative that young audiences instantly recognize. In the end, you are buying into a different way of telling stories. Fischbach writes, directs, edits, produces, finances and stars in much of his own work. He released ‘Iron Lung’ through his own production and distribution company, Markiplier Studios. It turned its audience into the driving force of distribution, as its 39 million subscriber base undoubtedly had something to do with its $50 million box office success. Parsons, with his 1.7 million subscribers, creates a phenomenon from scratch with a very well-built audience accustomed to what the author had to offer; those found footage evolved and that particular aesthetic. So, despite not having such a huge community when Hollywood knocked on his door, he built it based on a very specific idea. “What has happened here shows that it is possible to create a niche in the network, make it work sustainably, and then scale it when more resources come in. I’m sure there are a lot of people right now trying to figure out how to repeat that phenomenon, how to make lightning strike twice.” Kane Parsons These phenomena are the next great mutation of the genre. What’s more, Hollywood studios are betting on digital assets and are not just limited to Tiktok or YouTube: now their radar points to Reddit. They search the platform for short stories and ideas that can become films after happened this last year; come on, a’blood … Read more