wrapped

Boston Dynamics starts commercial production while Optimus remains wrapped in promises

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Boston Dynamics has unveiled the product version of Atlas, not a prototype or technical demo. The company describes This humanoid robot as an enterprise-grade system, designed from the ground up to be systematically manufactured, maintained and repaired. In its official communication it insists on concepts such as reliability, field service and prolonged useful life, a clear way of marking distance from more experimental approaches. In this way, Atlas makes the leap into the industrial world, with deployments announced for 2026 and a roadmap that, within the framework of Hyundai’s plans, points to a production capacity of up to 30,000 units per year. Meanwhile, Optimus remains tied to internal testing and automation at Tesla. Elon Musk had projected have “thousands” of humanoid robots working in factories by the end of 2025, but as of today there is no public evidence that the company has reached that goal. A change of stage announced in advance. The move towards a commercial Atlas had been in the works for some time. In 2024 the hydraulic robot stage will be officially closedactive for more than a decade, to give way to a completely electric design aligned with a real deployment. That decision came as recent advances in artificial intelligence accelerated the training and production of complex robots. Hyundai, client and driving force of the deployment. Atlas’ industrial leap is supported by a key corporate relationship. Hyundai Motor Group, the majority shareholder of Boston Dynamics, is also the humanoid robot’s first customer. He assures her that An initial deployment has already been completed in 2025 and an additional fleet is planned to be shipped in 2026 to the Robotics Metaplant Application Center. From there, Hyundai’s industrial investment context points to a possible expansion of scale, although these figures appear as general plans and not as specific commitments directly linked to Atlas. Designed for human environments. Atlas is not conceived as an isolated machine within a closed cell, but as a robot capable of moving through the same spaces in which people already work. Its function is aimed at handling and logistical support tasks in factories and warehouses, sharing an environment with human workers and other automated systems. To make it possible, the design has been optimized for coexistence, with mechanisms that allow detecting the proximity of people and stopping the operation when necessary. For a robot to truly fit into a factory, uptime is as important as the task it performs. Atlas is designed to operate during standard shifts, with an autonomy of approximately four hours in typical use. When the battery runs out, the robot itself can replace it autonomously in less than three minutes and return to work, allowing for continuous operation cycles. The charging system also works with conventional 110 V or 220 V electrical outlets, avoiding costly modifications to the infrastructure. Control, fleets and continuous learning. Atlas is not only intended to act autonomously, but also to integrate into monitoring and control systems at scale. Technically, it can operate autonomously, but also by remote control with virtual reality or tablet, and be managed as part of a fleet. In addition, a collaboration with Google DeepMind comes into play, aimed at integrating Gemini Robotics models to accelerate the learning of new tasks, a capability that the company presents as part of its roadmap and not as a fully deployed function from day one. Images | Boston Dynamics In Xataka | If China manages to lead in humanoid robots it will not be only because of its technology: its companies know how to sell them better than anyone else.

When Spotify launched its first Wrapped, it didn’t know what it was creating: a real monster

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If companies have learned anything since the Internet has evolved into this strange algorithmic mass that sometimes escapes our control, it is that, if something creates a trend, it must be there. For a few days we can enjoy the latest Spotify Wrappedthe now classic annual review where we find data playfully designed to share on networks such as which artists we listen to the most on the platform or which songs have defined our year. And as it could not be otherwise, the networks are flooded with captures. So far everything is correct. But as happens with any content that becomes popular and people like it, alternatives arise. And that’s not bad. In fact, Spotify didn’t invent personalized annual reviews, but when we already see a pseudo-wrapped on platforms like WeTransfer (hey, good for them), the alarm bells are already ringing that perhaps we are slipping a little. And throughout these days I have found examples that are each more absurd. Spotify. Wrapped has become one of those excellent viral marketing strategies. Since its launch in 2016, Spotify has gotten millions of users to voluntarily share their listening data every December. The flood of screenshots that each user shares on social networks becomes a tool for creating FOMO that encourages another potential user to use Spotify, or even gives them reasons to stay on this platform. It has become more or less a cultural phenomenon, a tradition like Christmas itself. And of course, this has attracted other companies enough to want to replicate this effect at all costs. YouTube Recap Irresistible. As I said before, Spotify was not the first to make annual summaries, but it was the first to turn them into irresistibly shareable content. The key is in its design: very striking graphics, personalized statistics and a perfect format to share on your Instagram story. The hashtag #SpotifyWrapped becomes a global trending topic every year, generating organic advertising comparable to very few advertising campaigns. And the formula is repeated every year without few changes beyond the visual: take the data you already have about your users, wrap it in an attractive way and return it to share with other potential clients. PlayStation Wrap-Up A Wrapped for everything. Having an annual review of your platform or service has become mandatory for many companies, extending to all types of industries. In the field of entertainment and gaming, platforms such as YouTube, Apple Music, Amazon Music, PlayStation, Xbox, nintendo, Steam either Twitchamong many others, offer their own summaries. Curious not to see anything official that resembles it on Netflix and other streaming platforms, beyond some third-party tools, such as kapwingwhich allow you to import your own viewing data to see a similar overview. Twitch Recap cforced asses. Where the trend becomes truly interesting is in sectors where, a priori, an annual summary does not make much sense (or seen another way, cases ahead of their time). To Lidl (yes, the supermarket) has its annual review, where it tells you what you have bought the most through its app or how many times you have gone shopping. Lidl’s move is even nice, but there are cases that play a fine line. WeTransfer could perfectly fit in here. As a file transfer service I have no complaints (maybe one or two), but I would never have expected that a platform of this kind would also think of joining this type of marketing initiatives. And if we talk about forced cases, Securitas Direct. As is. The platform tells you through its My Verisure app data such as the number of times you have accessed and things like that. I can’t help but imagine someone anxiously awaiting their annual review of their alarm service to find out how many times they have been broken into this year. Jokes aside, here is already an area in which having a wrapped looks out of place. But if anyone finds these statistics useful, nothing to say about it. Courtesy of Jose Jacas More examples that embrace fashion. Duolingo even overtook Spotify this year by launching your Year in Reviewrevealing learning statistics, streaks and the dreaded error counter. Trakt, a website where users register series and movies what do you see, too has its own summaryalthough to see it you have to upgrade to their payment plan, so I’ve never seen it. WeTransfer Recap Platforms like Uber either LinkedIn They have also joined the bandwagon with their own versions. Even the New York Times has launched its “Year in Games” for Wordle, Connections and other games, showing statistics such as the average attempts in Wordle or the most correct categories in Connections. Viral logics. If something starts to gain traction on the internet, all brands want to be there, even if the connection with their business is forced. It is the fear of being left out of the conversation. The same FOMO effect that these tools achieve, in some way, also generates FOMO around companies that seek to enter this trend in any way. These annual reviews are no longer just a data analysis tool, but a format that brands try to appropriate to gain visibility and engagement. It works because we are very heavy on sharing content and we generate the occasional unpopular opinion in the process, even if it is your supermarket purchases. This is how we operate on the Internet. I can’t wait to see the Wrapped from my electric company to learn more about my consumption peaks or my bank account to see what nonsense I waste my money on. In Xataka | How to share Spotify Wrapped 2025 on Instagram, WhatsApp or other apps

How to share Spotify Wrapped 2025 on Instagram, WhatsApp or other apps

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Let’s tell you how to share your Spotify Wrapped data on social networks or any application. He Spotify Wrapped 2025 has already been released, and the best thing about this annual round of statistics is always sharing it and comparing it with your contacts and friends. That’s why we are going to tell you several ways you can do it. We will tell you how to share any slide, something quite simple but which option you may not have noticed. We will also tell you how to share the statistics page that appears at the end, and even the playlist. Remember that in addition to apps, you can also share all the statistics internally with Spotify contacts through its private messaging system. Share any slide from the Wrapped The Wrapped is made up of several slides. To share them, you have to wait for them to finish playing. These slides usually have animations, and nothing happens while they are running. But when they finish a button appears Share this story down at all. This button displays the sharing options of your mobile operating system. you should have shortcut to share it on Instagram Storiesbut also to send it on WhatsApp or share it in any other app. Besides, you will also see your Spotify contacts to send it as an internal message. You will also see an option Dischargewhich what it does is download the slide to your mobile memory so that you can share it manually through the medium or application you want. Share your Wrapped summary When you finish viewing all the stories in your Wrapped, you will see a final slide in the form of a summary. In it, you will be able to move it laterally to choose different color combinations, and when you have chosen one press the button Share. This will allow you to share it on social networks, messaging apps or download the slide to share it by hand wherever you want. In the section Wrapped from the Spotify app A category will also appear especially for you. In case you have not saved it while viewing the slides, here you will have the Wrapped playlistwith your most listened to songs of 2025. When you enter the playlist, you will only have to press the button Share that appears as with any other playlist. With it you can share the playlist with whoever you want in apps or internal messages, or even copy the link to paste it in other applications. In Xataka Basics | 53 third-party tools and apps to get the most out of Spotify with statistics, playlists and new features

There are users selling their Wrapped data to train AI models. Spotify has not taken it well

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Did you ever think you could make money with your Spotify data? What for many is only an annual summary with favorite songs and artists, for others it is a source of real value. An increasing group of users has decided sell your listening history To train artificial intelligence models. Spotify, which has turned Wrapped In one of its most recognizable brands, it has not taken long to react and the tension is served. Wrapped was born in 2015 as a tool to visualize listening habits and became a global tradition. Today, its popularity has given rise to UNWRappeda collective managed by the decentralized platform Vain. More than 18,000 users have grouped their data to sell them to interested companies. According to Ars Technicain June they achieved their first sale: a portion of data for $ 55,000 to only AI, with an average payment of about five dollars in cryptocurrencies for each participant. Wrapped is no longer just marketing: it is the center of a data control fight The interest in these data is not accidental: Spotify collects a detailed history of each account, searches, devices, approximate locations and technical records. All of that is available to any user through a Official download option, which offers packages in JSON format with years of history and precise data on the use of the platform. But although access is legal, its use has clear limits in the terms of Spotify. The policy for developers It prohibits using Spotify data or contents to train artificial intelligence models, resell information or replicate essential functions of the platform without permission. Spotify confirmed to the aforementioned medium that he sent a letter to those responsible for UNWRAPPed warning that the project could violate its registered trademark and violate these policies. The company insists that users can download their data, but does not authorize that they are monetic through third parties. UNWRAPPED pagethat until recently allowed to register and sell data, is no longer available. At the time of publishing this article, an English message appears that we have translated: “This service is no longer available. We regret the inconvenience. If you have any questions, get in touch with support. ”It is not clear if the closure responds to Spotify actions or a decision of the developers, who have not given explanations about this. Unwrapped was born, according to its creators, so that users had more control over their data, although their future is uncertain. Vana, the platform that drives it, argues that the project allows to group information in a community and collectively bargain its use. They explain that it is unlikely that a user manages to sell their data separately: companies are looking for broad sets, such as those who create vain, and then distribute the income among those who participate. Wrapped continues to be for most users a curious and shared annual summary. But the interest in monetizing this data makes it clear that the discussion about who controls personal information is not yet resolved. Spotify has expressed reservations on projects that use their services out of what is allowed, while decentralized proposals try to gain relevance. It is about to see what will happen finally with this project and others of similar characteristics. Images | Spotify | Xataka with Gemini 2.5 In Xataka | Google has resolved the dilemma of the age on the Internet as disturbing possible: spying on to protect you

Spain has its own Mykonos. And share with her something more than the coast and the wrapped houses: mass tourism

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Its wrapped houses, terraces, alleys and landscapes of the Mediterranean coast earned him Binibeca Vell The nickname “Mykonos Español”but over time this small town in Menorca has ended looking to the famous island of the cycles for another different reason: the Tourist saturation. As is the case in the Greek destiny, The town It fills every summer of thousands of visitors, an avalanche that is not always easy to fit in the routine of its neighbors. Hence they have decided to take action. A Spanish Mykonos? Yes. In fact, this informal title is disputed by several locations in the country, such as Frigilianain Malaga, or The Moorish Isletin Almería. Both stand out for their low houses of enchanted facades, narrow alleys, terraces and coastal landscapes bathed by the light of the Mediterranean. Exactly the same as Binibeca Vella small urbanization located in the south of Menorca, within the municipality of Sant Lluís. Its landscapes have made time win the nickname “Mykonos Menorquín” and a hole on the websites of the travel agencies, Blogs And even in The promotion of the Balearic institutions. What is its origin? Binibeca is not only known as “Mykonos de Baleares”. The locals also usually refer to it as “fishing village”, although in reality its origin has little to do with the people who make a living in the Mediterranean. The settlement is located in an old sailor shelter, but what we see today rose in the early 1960s as a residential urbanization driven by the rigger Antonio Sintes and the architect Corsini beardwho were inspired by Greece. The result is a picturesque populated with white houses glued to each other, 165 constructions distributed by an built surface of about 8,000 square meters located in a privileged environment, just in front of the sea. The Binibeca owners community stands out Another of its peculiarities: the settlement is “an urbanization”, “a private property” in which it is the residents themselves who are responsible for paying a fee for the maintenance of the area. And do tourists receive? Yes. Many. The community of owners ensures that in recent years visits “have increased significantly” to overcome the 800,000 annuallya considerable fact if one takes into account that in the area they reside just 200 people And during the winter months that figure is minimized. Maybe this disproportion between the number of residents and the great flow of visitors, but makes enough sense. To start with the tourist success of the Balearic Islands in General and Menorca in particular, which receives each year hundreds of thousands of tourists. Secondly, due to the visibility and promotion of the town, both in the networks and through Agencies, Forums And even Balearic institutions. “If you put the Menorca word on Instagram, of every 10 images that appear, three are from Binibeca Vell,” assured last year to The country Óscar Monge, president of the community of owners. What is coexistence like? If the neighbors of Mykonos island know something (the authentic, the one located in the cycles) is that living in a Mediterranean paradise is not always simple. On the website of the urbanization the residents themselves They recognize That the avalanche of tourists has a direct effect in its day to day, “complicating coexistence.” “Port adventure looks like, but they at least charge you the entrance,” summarize Monge. In practice that translates into dealing with tourists eager to achieve the best Selfie They do not hesitate to sneak into a private terrace to get it. “Tourists touch everything. One of our neighbors has many plants in pots and tourists move them to get a better photo. They sit in chairs in private porches,” explained a few months ago to The Telegraph one of the inhabitants of the urbanization. “They speak very high and the noise resonates because the town is small and closed. They sit on the stairs and, when the owner asks them to move, they refuse because they want to get the perfect photo.” And what have they done? Move token. That Binibeca is a private urbanization with a community of owners, not a real town of fishermen, makes its residents face tourist saturation with a different approach to that of other Balearic residents. Last year The community decreed that would allow visits only in a certain time slot, during the day. The rest of the time the space would remain closed with chains with notices. In The urbanization website A small plane can be consulted in which the visible areas, passage areas and the visiting schedule are detailed, restricted from 10.00 to 22.00 h. There are also certain guidelines for visitors: they are silent, keep the environment clean, not take photos for commercial purposes or inside the houses and, of course, that they do not enter into private homes or feel on the terraces. “When you visit us remember that you have entered a private property and you must respect the privacy of the neighbors,” They underline. Is there more? Yes. In 2023 the community and the Consell de Menorca reached a pact to lighten tourist pressure on the town, which passed among other issues to regulate the arrival of buses or help in the conservation of the area. The agreement It was not renewed However and a year ago the community threatened to go further and Vote the total closure From urbanization to tourism, a drastic measure because the flow of tourists is key to the businesses located in the area. “We pay expensive to be the most popular tourist attraction of Menorca”, Monge lamented. “Binibeca is promoted by the island administration and tourism companies, but what benefit do we get from it? We have nothing against tourism, but sometimes it seems that we live in Disneyland.” Their complaints of 2024 have served for the moment to promote a change in tourists, among which they appreciate (except exceptions) an attitude “a bit more moderate.” And what do they plan to do? A few days ago residents shared with … Read more

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