‘The Odyssey’ has turned scarcity into a virtue

Only a film that can boast of having raised unprecedented expectations can sell tickets without showing hardly any images of its footage, and of course not even half a trailer that allows viewers to get an idea of ​​what the production looks like. But Nolan is a special case. The first fans of ‘The Odyssey’ bought their tickets a year ago, blindly, with only Nolan’s word that they had to trust his Trojan Horse and his Odysseus journey. That gesture of trust from their fans has become the best possible marketing campaign. The numbers. ‘The Odyssey’ has collected 124.5 million dollars in its opening weekend in the United States and 264.1 million globally: the best global opening of Nolan’s entire career. Universal invested 250 million dollars in producing it and another 125 million in promoting it around the world. And yet, almost no one who has paid for a ticket has seen it as Nolan conceived it. Advance sale. Universal opened the sale of the first tickets in July 2025, twelve months before the premiere. In less than an hour, the premiere screenings in IMAX 70mm format were sold out in half the world. Almost a year later, in June 2026, Universal released a second batch of tickets for the sessions closest to the premiere, and the AMC and Fandango websites, belonging to the most important theater chains in the US, collapsed again with virtual queues of more than an hour. Fandango would end up calling “The Odyssey” your number one pre-sale of 2026with about $40 million sold in advance. 34 rooms. Why such a hurry? There are only 34 theaters in the entire planet that can project in the format 70mm IMAX that Nolan filmed. Deadline also breaks down where the premiere’s revenue came from: 25% from digital IMAX formats, another 25% from screens premium property of the exhibitors, 5% of sessions in 70mm IMAX and an additional 3% in conventional 70mm. In sum, almost six out of every ten opening dollars came from formats that required, at a minimum, planning the session well in advance. Enter resale. With such a narrow offer, the secondary market did not take long to make an appearance. They started seeing each other pairs of tickets for $2,000 in New York, and advertisements asking for $10,000 for a batch of twelve seats for a single session. Universal does not organize this resale nor does it take a cent from it, but it is interested: every queue, every image on social networks of a ticket for hundreds of dollars means that the film does not leave the conversation. The ‘Oppenheimer’ precedent. Nolan already tested this formula, although on a smaller scale, in 2023. The 70mm screenings of ‘Oppenheimer’ also sold out in days and generated their own resale market, a pattern that has been repeated three years later. IMAX CEO Rich Gelfond summed it up bluntly: The film already had enough cast and director to work, but the format ended up turning it into a global phenomenon. The opening numbers support that reading. For example, in New York, the only theater with 70mm IMAX is the AMC Lincoln Square 13. All its sessions, including the two in the morning ones, are sold out until August 12, and AMC has not yet confirmed if it will expand the number of passes. Spain, off the map. In Spain the correct room does not exist directly. No cinema in the country projects the full 70mm IMAX, and the closest one with that format is outside of Spain and Latin America. Anyone who wants to get closer to the experience without leaving the country has two substitutes: seven cinemas with digital laser IMAX, including Kinépolis in Madrid and Valencia, and four additional theaters with standard 70mm photochemical. Of course, resale is also working at full speed: entries have been seen for up to 1,000 euros. In Xataka | The definitive map of Ulysses’ journey in ‘The Odyssey:’ Christopher Nolan’s film, explained interactively

Being a perfectionist at work was a virtue. The obsession with perfection has transformed into toxic productivity

Imagine feeling that you never do enoughthat every free minute should be used to advance something productive, even if your body and mind ask for rest. This obsession for staying productive every minute of the day, increasingly normalized in contemporary culture, is what Harvard Business Review and other experts they call “toxic productivity“. Avoid her at all costs, it’s everything less productive. Far from being a direct route to success, psychology specialists agree that this approach can have negative consequences for both physical and mental health, and even sabotage the achievements you achieve every day because, as they have revealed different psychological studies it is never enough. Productivity is just an excuse The toxic productivity is also defined as action bias or the tendency to prioritize action over inaction, even when this inaction does not produce any benefit or there is no justification that supports it. In short, it is the constant drive to “do”, often sacrificing physical and mental well-being and personal relationships. Toxic productivity doesn’t just manifest itself in working overtime. beyond the working daybut they also appear feelings of guilt for spending time resting, doing pleasant or social activities. That imbalance in working time limits and the staff makes something that used to be enjoyable now a focus of unnecessary, self-imposed anxiety. According to a study from the University of Michigan’s psychology department links this bias as a form of coping for anxiety or low self-esteem, where “being busy” serves as a distraction from negative thoughts and feelings. According to what was published by Psychology Todaythis type of toxic productivity bias is more common among people with high levels of perfectionism and self-esteem focused on performance. Misunderstood perfectionism This type of constant pressure not only causes exhaustion, but also deteriorates physical and mental health. He meta-analysis by Andrew Hill and Thomas Curran, from the Universities of York and Bath, delve into the effects of this toxic productivity. For example, in their study, they define two dimensions of perfectionism: Perfectionistic aspirations (perfectionistic strivings): having very high goals, wanting to perform to the maximum, seeking excellence, etc. Perfectionistic concerns: fear of making mistakes, obsession with the expectations of others, constant self-criticism, etc. The key is that these two dimensions usually go together in the same person. Someone who demands a lot of themselves (high aspirations) may also be afraid of failing (worries), the result is how to combine fire with gasolineand the result leads to states of anxiety. The worst part is that this dynamic feeds on itself in a continuous cycle of fatigue and more and more work in which you are never productive enough. One of the warning signs that indicates that toxic productivity is deeply established in your life is a progressive time poverty. That is, the feeling that you don’t have enough hours in the day. Different economic studies, such as the elaborate by the La Caixa Foundation have revealed that women (especially those who are mothers) endure a second shift at work, and are more likely to show symptoms of toxic productivity and time poverty. According to the investigations of Slack, there is a direct relationship between establish adequate rest times and increased productivity. Their records revealed that employees who log off at the end of the workday report 20% higher productivity than those who feel obligated to work outside of work hours. Breaking this cycle of toxic productivity involves recognizing and redefining what, on a personal level, is considered success and prioritize breaksself-care and healthy boundaries both at work and in personal time. The magnitude of the problem: exhaustion in numbers In work environments it is usually celebrated when someone seems to never slow down or always have a project in hand, but this rhythm can end up being destructive. In fact, in many contexts, rest is still associated wrongly lazilyand exhaustion is taken as a sign of commitment, a perception that Harvard Business Review consider profoundly wrong. The data is compelling. According to data from the report Global Talent Trends prepared by the consulting firm Mercer in 2024, around 82% of the world’s workforce is susceptible to suffer job burnout or “burnout” due to excessive workloads. This figure demonstrates to what extent the pressure to always be active It affects the majority of working people. He job burnout It goes far beyond occasional tiredness; It is a direct consequence of a culture that values ​​busyness over well-being. In many countriesthis translates into extended hours, workers who They sacrifice weekends and holidays for not knowing set limits between work time and personal time, letting work tasks invade the space intended for developing social, family or personal life. In Xataka | Productivity is not linear: learning to manage its ups and downs makes a difference and these questions will be your lifesaver Image | Unsplash (Paola Chaaya, Vasilis Caravitis)

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.