Netflix would be the third most viewed “channel”

Every morning, the media publishes very similar headlines regarding television audiences: Antena 3 is the leader, La 1 is rising consistently and Telecinco is praying not to continue collapsing. All of this is measured with audiometers from Fifty5Blue (until known as Kantar Media), which only measures live linear television. That is, leisure choices that leave out an increasingly common option: Netflix, YouTube and other streaming platforms. Habits have changed, but measurements have not, although little by little other variables are beginning to be considered. New figures. Fifty5Blue itself publishes a monthly report that provides more precise figures. The Cross-Platform View tool combines the traditional audiometer with the Focal Meter, a digital device that the company launched in 2021 and that measures online video consumption on all screens connected to a home network. It only covers the television (not the mobile phone or tablet), but it is a step in a refreshing direction. The data. Let’s go with the numbers, which El País already highlighted: the Fifty5Blue data for February 2026 show that 78.8% of television consumption in Spanish homes corresponds to linear channels (73% free-to-air, 5.7% paid) and the remaining 21.2% to digital platforms. Within that block, Netflix accounts for 7.1%, YouTube 5.6% and Prime Video 2.7%. The January data was almost identical. If we cross these figures with the conventional screen share, the classification looks like this in February, adjusted to the real audiences of Netflix and YouTube: Antena 3 goes from 12.9% to 10.2% 1 drops to 9.7% Netflix is ​​in third place with 7.1% That is, ahead of Telecinco (6.8%) And YouTube is hot on the heels of Mediaset with 5.6% That is to say, two subscription platforms, one of them free access, compete head to head with historical chains. Below is Prime Video which, in any case, is located just above La 2. It is important to emphasize that we are only talking about consumption on television: if viewing on mobile phones, tablets and computers were added, the shares of Netflix, Prime Video and YouTube would be somewhat higher. The Youtube moment. YouTube’s fifth position in the Spanish ranking is a very interesting fact. According to the Nielsen Media Distributor Gauge January 2026Google’s platform maintained first place in television consumption in the United States for the eleventh consecutive month, with a 12.5% ​​share compared to the 10.8% registered a year earlier. Disney was second with 11.9%; Netflix, fourth with 8.8%. Between 2023 and early 2025, YouTube’s share on TV in the US grew by 53%, according to Nielsen. As we have already commented on other occasionsYouTube does not compete with million-dollar production series. Its advantage is that its catalog is infinite, and it is capturing demographics outside the usual television consumption. In Spain, the phenomenon is in an earlier phase than the United States, but the data points in the same direction. The mystery of streaming. We already pointed out in 2024 that audience data in streaming They continue to be one of the great mysteries of the sector, and the proliferation of different metrics for each platform generates confusion. Netflix was the first to hire Fifty5Blue to provide externally verifiable data, but that model has not spread. There is a certain chaos in the figures provided by the platforms, which cannot be compared with each other, especially when the figures from the most powerful one speak in terms (number of hours of viewing over number of viewers or percentages comparable to the share of the linear ones) that prevent you from placing all the options on the same plane. For now we have to settle for provisional calculations like those made by Cross-Platform View, and while advertisers continue to go to traditional platforms. However, the renewal of habits and options chosen by viewers is a fact. Audience measurement is going to have to adapt sooner or later to this new normal. In Xataka | Beyond ‘La casa de papel’: how Spain has managed to ensure that one of every four series played is its own

In 2010, a student from Barcelona was looking for an easy way to edit PDFs. 16 years later, it is one of the most viewed websites on the internet

From a form to a receipt to an invoice: PDF is the quintessential extension for sharing documents, regardless of whether you do it from a Windows computer to an iPhone or an Android tablet. It doesn’t matter: you’re going to see the original format no matter what. But, oh my friend, if you have to get your hands on a PDF. Marco Grossi also found himself in trouble with a PDF. One, who is already in her years, had to make a living to avoid paying for the Adobe Acrobat license (in the past it was not a subscription and the price was not exactly cheap) to edit a PDF for a cent by the wind: from printing and scanning to wasting time reconstructing with a word processor. In that first decade of the 2000s I was a student who struggled with documents and Marco Grossi, too. Back in 2010, this Barcelonan, who has studied Multimedia and Photography and also programming, found himself faced with a task as mundane as having to copy and paste a PDF: it was not an easy task. How does it count himself for La Vanguardia“I’m a programmer, and I’m good at computer issues, so it took me about 15 minutes to figure it out.” And then came iLovePDF. As the founder and CEO confesses for El Paísat that moment he discovered that there was a need: “I realized that it was very simple and that I could create it myself.” It was not the first (the ancient but reliable PDFSam It had an interface that was backwards), but it was the one that managed to establish itself as the software to manage PDF for normal and ordinary users (although also for companies reluctant to pay, because it solves the basics quickly and well). A meteoric rise. What started as a personal project that he combined with freelance web design, in 2014 became his 100% occupation. Until 2017 he worked alone from home, but at that moment he took a step forward: He rented an office and hired an old college classmate. Now there are 43 people. At that time, his website was already receiving between 200,000 and 300,000 daily visits from organic traffic. In 2025 Grossi counted which were around 150 million unique users per month. The portal ahrefs listed it in 2024 in 34th place on a global scale, above Amazon in India and just below Wikipedia in Russia. Screenshot of iLovePDF from 2018. via Archive.today Good, nice and cheap free. Your philosophy From the beginning it has been to be a free, accessible, high-quality and easy-to-use service. A quick visit to their website gives us a mosaic with icons and clear messages “Join PDFs”, “Split PDFs” and an agile and intuitive step by step to obtain documents with good quality, without limitations or watermarks. We are using iLovePDF in Spanish, but the website is translated into 25 languages ​​so that language is not an obstacle. In 2018 (the oldest capture saved on Archive.today) also. They also do not market with the data: Marco Grossi details that as a European firm they are governed by the GDPR and that all PDFs are deleted within two hours, without anyone being able to access them. In addition, he explains that they have ISO 27001 certification. In the beginning they financed themselves by advertising, but according to their CEO that is very risky. How iLovePDF Makes Money. So since 2014, in addition to the free options, they offer subscription services, so that advertising generates residual income. They are a small company, but they provide service to those people who visit their website, which we have already seen are many. That is why the Barcelona native explains that “we only need a very small percentage of users who pay to finance us.” 80 – 90% of your income they come precisely from its premium subscriptions, aimed at companies. The rest comes from an advertising banner that, my servant who has been using the service for so many years that she does not remember, nor did she remember it. The cost of being premium It is 5 euros per month and access to extras such as digital signatures or getting rid of ads, but it is totally dispensable: its founder details that the free version is enough for 99.9% of those who use us. They are not for sale. Marco Grossi is not a wolf of Wall Street: he himself admits that he never had an entrepreneurial spirit and that he does not open purchase proposals, something similar to the VLC project and that has turned both platforms into memes of saints or heroes on social networks like X/Twitter. Being a self-financed company allows Marco and his team to maintain their philosophy and reject offers. Although its history is meteoric considering its 15 years of life, the CEO speaks of sustained business growth and that they will never hire 200 people in a year to have to close. Their staff turnover is very low, but solid: they want to replicate their model with their counterpart for images, iLoveIMG. In Xataka | In 1990, a company in Barcelona came up with a crazy and visionary idea: talking on your cell phone while you’re stuck in traffic. In Xataka | In 1901, a Spanish man had one of the ideas of the century: invent the remote control before television

The Zapotecs have been fascinating archaeologists for years. A 1,400-year-old tomb in Mexico has revealed how they viewed death

“It is the most relevant archaeological discovery of the last decade in Mexico.” Who is speaking It is Claudia Sheinbaum, president of the country, and although it is not unusual for authorities to resort to superlatives when presenting historical findings, in this case the enthusiasm of the Mexican leader seems more than justified. After all, it is not every day that we find jewels like the one that the INAH just located in the Central Valleys of Oaxaca: a tomb from 1,400 years ago that promises to reveal new secrets about one of the most fascinating pre-Hispanic cultures of pre-Hispanic Mesoamerica. Who is it? The Zapotecs. What has happened? That Mexico has shown (one more time) that still hides first-class archaeological treasures. Your Government has just announced the discovery of a 14-century-old tomb decorated with exceptional paintings and sculptures in the south of the country, in San Pablo HuitzoOaxaca. There the National Institute of Anthropology and History of Mexico (INAH) has documented a Zapotec tomb dated around the year 600 AD, a large and ornate mausoleum that stands out for its good level of conservation. Its structure and sculptures are so well preserved, in fact, that experts hope they will shed new light on the civilization that erected it. Is it so relevant? Yes. Perhaps the best proof is that the Mexican authorities have not spared congratulations and flattery when referring to the discovery, which the president herself has been in charge of presenting. “We are very proud of the most relevant archaeological discovery of the last decade in our country,” he said. claim Sheinbaum on social networks. Similar words have been used by the Secretary of Culture, Claudia Curielthat has emphasized that same idea: it is not just that the Oaxaca tomb is spacious or rich in decoration, it is that a good part of its structure has managed to remain intact for 1,400 years, so today it offers a valuable ‘historical window’ to historians dedicated to the study of the Zapotec civilization. “This is an exceptional discovery due to its level of conservation and what it shows about the Zapotec culture: its social organization, its funerary rituals and its worldview, preserved in architecture and painting.” What does the tomb show? A combination of murals and sculptures surprising. At the entrance to the antechamber we find a sculpted owl, an image that in the worldview of its pre-Hispanic creators symbolized night and death. The figure is fascinating because its beak hides another surprise: the stuccoed and painted face of a Zapotec lord. Because of this position it stands out, right at the entrance to the mausoleum, archaeologists suspect that it could be a portrait of the ancestor to whom the tomb was dedicated and to whom his descendants turned as an intercessor before the gods. Is there more? Yes. As we move forward we find a decorated lintel with a frieze made up of stone tombstones engraved with “calendrical names”. If we look towards the jambs, another surprise: the figures of a man and a woman dressed in headdresses. Once again, their position has led archaeologists to speculate on their possible role, which in this case would be that of guardians. Already inside the funerary chamber, the walls preserve parts of “an extraordinary mural painting” with ocher, white, green, red and blue colors. In them, their authors portrayed a procession of characters with bags of copal. What do we know about the tomb? Researchers will have to continue studying it to understand it better, but they already have some clues. For example, the dating: they believe that the tomb dates from the late Classic period, around the year 600. They have also come to the conclusion that its sculptures and mural evoke “symbolic representations associated with power and death.” Now it is their turn to continue deciphering its iconography and (just as important) to advance conservation efforts. INAH himself explains that its experts are working to stabilize the mural, which is in a “delicate” state after 14 long centuries exposed to changes in time and the advance of roots and insects. Who were the Zapotecs? If the tomb has generated so much expectation, it is not only because of its good general state of conservation. The tomb is also valuable because it opens a new window to the Zapotecsa pre-Hispanic civilization from Mesoamerica that called themselves Binniza (“people who come from the clouds.” As remember the Mexican Archeology platform, constitute the oldest group in the Oaxacan region and since at least 1400 BC they mainly inhabited the Central Valleys and their surroundings. Its peak was reached between the 4th and 10th centuries AD, with its settlement of Monte Albán standing out above all, one of the most relevant cities in Mesoamerica at its time. It is estimated that it hosted some 35,000 people. The region has such relevant historical and heritage value that in 1987 UNESCO declared the historic center of Oaxaca and Monte Albán as a world heritage site. In recent decades, archaeologists they had already found Zapotec tombs. Images | INAH In Xataka | If Spain believes it has a problem with droughts, it is because it does not know what led the Mayans to collapse: 150 extreme years

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