unsustainable

OpenAI has started laying the groundwork to introduce advertising on ChatGPT. The code for the latest beta version of your Android app includes explicit references to search adsadvertising carousels and commercial content. It is something that can be seen coming from afar and has been rumored, but there is a trace of OpenAI itself. Why is it important. The company cannot sustain free access to a technology that is very expensive to operate indefinitely. Google and Meta can afford something like this because they finance their chatbots with huge prior advertising deals, but OpenAI continues to accumulate debt and burning cash without a clear profitable model. A $200/month Pro plan user has already reported seeing a Peloton ad during a conversation. The publicity seems inevitable, perhaps even for those who pay… in the absence of knowing if that was a mistake or part of the next new normal. In Xataka Privacy is dying since ChatGPT arrived. Now our obsession is for AI to know us as best as possible Between the lines. Sam Altman has gone from calling ads “the last resort” in 2024 to praising Instagram’s advertising model months later. Leaked internal forecasts anticipated $1 billion in “free user monetization” by 2026. The company has been hiring specialized personnel in advertising platformsattribution systems and campaign tools. The discourse has changed: it now talks about finding a format that “benefits the user.” Yes, but. Reuters informs that OpenAI has declared internal “code red” to improve ChatGPT (just the opposite of what happened when ChatGPT arrived) and is postponing initiatives such as advertising. The priority now is to respond to the launch of Gemini 3do not monetize free users. {“videoId”:”x9rqykw”,”autoplay”:false,”title”:”Apps in ChatGPT”, “tag”:”technology”, “duration”:”69″} The hidden advantage. Conversational AIs know their users better than anyone cookie or web tracking pixel. We tell them our concerns, intimacies and interests without filters. We navigate obsessed with not being tracked, but We give ChatGPT a perfect advertising profile. Google knows what you are looking for. ChatGPT knows what you think. The difference determines the value of the ad. At stake. OpenAI handles 800 million weekly users processing 2.5 billion daily queries. That beastly audience turns any advertising model into potential billions of annual revenue. The current free plan isn’t going away, but it will likely include ads. Payment plans could become more expensive when the restructuring comes. The company needs revenue that doesn’t rely solely on subscriptions to close its huge operating deficit. In Xataka |ChatGPT has been a tool. If you start remembering all our conversations, it’s going to be something else: a relationship. Featured image |Solen Feyissa (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news OpenAI will show ads on ChatGPT because it has no choice: the free AI business is unsustainable was originally published in Xataka by Javier Lacort .