staplers

What do they have in common the MoMA, Vladimir Putinthe former Colombian president Andres Pastrana and the veteran reporter Gillian de Bonowho for decades dedicated himself to advising wealthy readers of Financial Times How to spend your money in style? The answer is only two characters long: M5the Basque brand stapler The Helmet. His name may not ring a bell, but it sure does. your imageneat, efficient, sophisticated. So much so that it has elevated the stapler to the category of art worthy of the desks of leaders and museums. Despite all that and its centuries-old history, El Casco has not managed to avoid bankruptcy. After declare bankruptcynow his legacy is sold to the highest bidder. The art of putting together pages. Life offers us many kinds of pleasures, but there is one that we did not know about until the Basque company El Casco got to work: collecting papers. This was recognized a few years ago, Gillian de Bonothe veteran reporter of the How I spend it (‘How I spend it’) from the diary Financial Times. In 2017, after testing the M5 stapler from the Guipuzcoan company, recognized to his readers that he had never enjoyed stapling papers so much. It hasn’t been the only one. The design, efficiency and above all the elegance of El Casco staplers (the M5 is perhaps the most famous and exclusive, but in the catalog of the company there are many more models) has led them to such unexpected places such as the collection of the MoMA museum in New York or the desks of Vladimir Putin and Andrés Pastrana, as well as the offices of executives from around the world. After all, stapling report sheets may be a mundane task, but that doesn’t mean it can’t be done glamorously. “The Roll-Royce of staplers”. Perhaps the best definition of the M5 was given years ago by designer Juli Capella. For him, remember The Countrythe Basque creation is something like “the Rolls-Royce of staplers.” It may sound like an exaggeration, but the phrase is better understood if several factors are taken into account. First, the design of the article, which has allowed it to be passed from parents to children in many cases and continue to fulfill its function. just like decades ago. Second, its history: the company behind it traces its origins to before the Civil War. Third, its exclusivity (and prices): in its online catalog You can find different models ranging from 150 to almost 400 euros. And yet… All of the above guarantees El Casco staplers a privileged place in the history of national design, but that does not mean that at a business level they have to do well. On the contrary. The passing of the decades, the change of habits, digitalization and competition of articles low cost Asia is over taking its toll to the company, unable to balance its accounts. At the beginning of the year, Tuncalya, the Eibar-based company behind the El Casco brand, declared bankruptcy and months later, in May, was auctioned most of the machinery and facilities that allowed it to manufacture its staplers. Brands, domains and know-how. Now comes the second (and final) chapter of its corporate epilogue. As I remembered a few days ago The Mailthis week the other part of his business legacy is auctioned: around twenty trademark registrations in different countries, the know-how accumulated after decades of activity, its commercial fund and a series of web domains that will remain valid at least until October 2026 or 2030. The bid is organized by Pacelma Auctions, it comes out in a single Lope with a starting price of 50,000 euros and is part of the bankruptcy procedure supervised by a court in San Sebastián. More than just design. Although what probably made Putin, Pastrana and Bono fall in love with it is the design of the staplers, El Casco stands out for another reason: its history. The roots of the company must be found in the Basque Country of the 20when Juan Olave and Juan Solozabal (former Orbea employees) founded a business in Éibar that was initially dedicated to weapons. After a few years marked by the Great Depression and the Civil War, the company decided to focus on office supplies. What didn’t change was his mentality. “A staple should move through the stapler with the same precision as a bullet through the barrel of a revolver,” explains Joan Solozábal, grandson of the founder. Against all odds. Throughout its extensive history, the firm has encountered the occasional crisis. In 1937, just a few years after it began manufacturing stationery, the business suffered the blow of the Civil War: the town suffered bombings that left the company damaged. Over time, it was able to resume its activity, it was equipped with a larger factory and, already in the 60s, it gathered around 200 employees. The crises of the following decades, digitalization and competition from low cost However, they undermined his business. In 2014 the company was forced to bankruptcya delicate situation that was saved thanks to the Turkish investor (and former client of the firm) Bayrak Vedak. Their disembarkation gave a boost of oxygen to the Gipuzkoan company, but it has not allowed them to fully weather the storm. Twelve years after that critical episode and despite attempts to refocus the business, the firm declared bankruptcy at the beginning of 2026. Now its future remains in the air. Images | The Helmet and Wikipedia In Xataka | What happened to Barreiros, the Spanish automotive company that manufactured Dodges “made in Spain” in the second half of the 20th century