Madonna, Shakira and BTS are going to perform at halftime of the World Cup final. But the regulations only allow it to be 15 minutes

For years, Gianni Infantino watched with envy the spectacle of American football breaks. This year, the president of FIFA is going to have what he has been wanting for years: the final of the July 19 World Cup in New Jersey will have the first halftime show from the history of the tournamentwith none other than Madonna, Shakira and BTS as headliners. A decision clearly conceived from the point of view of not stopping to think about the differences between soccer and American football. Elmo tells you. The most watched event on the planet debuts, 96 years after its first edition, a concept that American football has been perfecting for decades. The advertisement came in video form with Chris Martin of Coldplay, Elmo, Gustavo, Miss Piggy and other Muppets to break the news, that at one point they made a call with BTS. The tone was curiously lighthearted for the announcement of an event that handles astronomical figures. Good causes. The production of the event is carried out by the NGO Global Citizenfor which Chris Martin and Coldplay’s manager Phil Harvey are creative curators. The show is linked to the FIFA Global Citizen Education Fundan initiative that wants to raise 100 million dollars to expand access to education and soccer for children around the world, and which has already raised more than 30 million. One dollar from every ticket sold is donated to the fund. There are no precedents. No World Cup final had ever included a half-time show. There are ceremonies (opening, closing, before the opening whistle), but the break was always to rest (and the corresponding commercial break). The Qatar 2022 final, between Argentina and France, had a closing ceremony before the start of the match, with performances by Gims and Ozuna, but no shows in between. What changes. The scale, without a doubt. The 2022 final reached an average live audience of 571 million viewers worldwide, with more than 1.4 billion people watching at least one minute of the match. The 2024 Super Bowl brought together, in comparison, an average of 123.7 million viewers in the United States and about 62.5 million internationally. The platform that FIFA offers to artists who appear in the intermission has no comparison with any other. The problem. The laws of the game established by the IFAB, the international body that regulates football, set the break at a maximum of 15 minutes. A rule that few people notice, but that has a physical reason, which the ESPN analyst explained Gabriele Marcotti: Professional soccer players are conditioned for that maximum recovery interval. Extending it carries real risks of players getting cold or stiff. In the Super Bowl, the break is usually extended to 30 minutes, because the NFL sport includes regular breaks and players are accustomed to long timeouts. According to FIFA has confirmedthe show is planned to last 11 minutes, which in theory would keep it within the regulatory limit. However, it wouldn’t be entirely strange to see the IFAB modify its rules to accommodate the spectacle. But then… who thinks about the players? Little risk. On the other hand, the choice of Madonna, Shakira and BTS is a safe bet. All three have more than proven experience in mass events of this caliber. Madonna’s performance at the 2012 Super Bowl set the audience record for the halftime show with 114 million viewers, a figure that Bruno Mars would surpass two years later. The 2020 show, starring Shakira and Jennifer Lopez, attracted 103 million viewers. Shakira is also already linked to the World Cup thanks to the release of two official anthems: ‘Dai Dai’ in 2026 with the Nigerian Burna Boy, and ‘Waka Waka’ in 2010. BTS, for its part, arrives in the moment of greatest visibility for the band since the group interrupted its activity to complete mandatory military service in South Korea. Your album’ARIRANG’published in March 2026, debuted with record on US chartswhich makes this concert especially suitable for the band. Since April, the group has also been immersed in a world tour. Header | Julio Gómez Braojos

Shakira wants to put 300,000 people in a place that does not convince the Government at all

Live Nation and Shakira have now officially presented Macondo Park, a 40-hectare temporary venue at the Iberdrola Music in Villaverde designed for close the tour ‘Women no longer cry’ with a nine-concert residency in Madrid in September. The problem: the Government delegate in Madrid has been warning for years that the space does not meet security conditions for massive events and has formally asked the City Council not to authorize them. Stadiums make money. What Shakira and Live Nation have presented is not exactly a concert: it is a temporary infrastructure designed ad hoc by the international study BIGknown for projects such as the Danish pavilion at the Shanghai Expo or the expansion of the National Museum of Qatar. According to data from the organization, the so-called Shakira Stadium will occupy four hectares within the Iberdrola Music space, with capacity for 50,000 people per night: 26,688 seats in the stands, 25,000 standing and around 3,000 in the VIP area. Macondism. Macondo Park will be deployed around the stadium, which takes its name from the fictional town created by Gabriel García Márquez in ‘One Hundred Years of Solitude’: 40 hectares active for twelve hours each concert day. The cultural program, baptized ‘Es latina’, includes gastronomy, workshops, exhibitions and sales of Latin American crafts, all selected by Shakira herself. There will also be a specific area for children called Macondito, designed (according to the organization) with the participation of the artist’s children, Milan and Sasha. The goal, according to Live Nation, is to “demonstrate what it means to be Latino” and project that cultural imaginary in Europe. Minitour without moving. Some pertinent figures: nine performances in Madrid, scheduled for September 18, 19, 20, 25, 26 and 27, to which have been added October 2, 3 and 4 due to the very high demand and how quickly the pre-sale sold out. The entire project expects more than 300,000 attendees throughout the residency. Ticket prices range between 73.50 and 181.50 euros, with VIP packages exceeding 1,000. And it will take 69 days to build the complete structure of this spectacular theme park around the artist. Problems in Villaverde. This great plan collides with a somewhat complicated background. Iberdrola Music is the same space that has hosted the Mad Cool festival for years. It was also the scene of the Harry Styles concert in 2023, where organizational failures led to monumental traffic jams and part of the audience ended up walking along the M-45. In the letter he wrote to the City CouncilGovernment delegate Francisco Martín recalls that he already warned about the venue in July 2023 on the occasion of the Reggaeton Beach Festival. According to Martín, in an institutional meeting held in 2024 it was found that there continued to be “relevant deficiencies in terms of accessibility, mobility and organization of entry and exit flows, incompatible with the celebration of large events in safe conditions.” The administrator of the Mad Cool festival even faced a request for a two-year prison sentence from the Prosecutor’s Office for violations related to noise pollution. It’s not a festival. Martín also differentiates between the festival model, where the public enters and leaves in stages for hours, and the “fan phenomenon”: a massive concert where 50,000 people try to leave the venue in a very narrow time frame. It is this second scenario that, in his opinion, Iberdrola Music is not prepared to absorb. Crossing of accusations. As it could not be otherwise, this open letter was followed by an exchange of accusations with little or nothing to do with music. Borja Carabante, Urban Planning delegate of the City Council, accused Martin of “trying to boycott, harm and harm the city.” Mayor José Luis Almeida pointed in the same direction: he described it as “extraordinary” that Shakira chose Madrid as the culmination of her tour and even hinted that up to ten dates could be held. Mariano de Paco, Minister of Culture of the Community of Madrid, defined it as “great news.” The preceding Adele. Promoter Pino Sagliocco, president of Live Nation, avoided entering the political fray. He defended that the mobility plan “is already done” and endorsed by engineers, and insisted that Iberdrola Music is “an experienced and well-conditioned space.” He compared Shakira’s plan to Adele’s precedentwho established his residence in a park in Munich, comparable in size to this Macondo. The center of the debate. There is slaps for pre-sale ticketsbut municipal authorization has not been granted, and the Government Delegation has made it clear that it will go “as far as necessary” to ensure that the venue offers guarantees. For now, there is silence from both sides of the Administration. The conclusion of all this is that the debate is not led by Shakira, but by Madrid’s real capacity to manage massive events outside the urban center, with access infrastructure that several reports consider insufficient. After 17 countries, Shakira’s tour culminates in the only place on the planet where organizing a live show means invoking a perfect storm. In Xataka | We Spaniards have stopped watching TV, going to the cinema and reading books: the only thing that interests us is going to concerts

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