reselling

It is still too early to know if the 2026 World Cup will be a success, a failure or will be added without pain or glory to the extensive chronicle of FIFA. What we can say at this point is that enjoying the tournament in situ it won’t come cheap. Especially if you aspire to see the final, which will be played on July 19 at MetLife Stadium in New Jersey. The cost of your tickets it takes months embroiled in controversy, but the debate has soured after some positions have come to light resale market for the price of a 200 m2 apartment in the center of Madrid. All with the veiled pleasure of FIFA. What has happened? That although there is still more than a month until the opening match, the World Cup in North America (to be played between Mexico, Canada and the USA) is already earning the dubious honor of being the most expensive of history. The fans screamed in the sky last decemberwhen the first tickets were launched, but the rates that were offered then seem like a ‘bargain’ when compared to those that are now being achieved in the purchase and sale market. In this secondary trade, channeled through FIFA, there are passes that are offered for the same What does a 200 m2 apartment in Madrid cost? Does it sell so expensive? Yes. The news has advanced it the Associated Press (AP) agency, but it comes with taking a look at the buying and selling platform of tickets hosted on the FIFA website to verify it. If we look for available passes for the final on July 19, we will see that there are people reselling them for more than two million dollars. To be precise, there are at least four seats on sale in the lower stand (behind the goal) for a whopping $2,299,998.85. Not all tickets cost the same, but resale prices are generally not affordable for everyone. The cheapest seats, 3rd category, are offered for $10,900. If you want a position with better views and more comfort, you can add a few thousand more to that figure and purchase higher category passes for $16,100, $33,800, $43,200 or even $207,000. The prize goes to the entries of 2.3 million and 991,500, which is what a seller asks for seats located in the front area. On Wednesday FIFA itself put up for sale a new block of tickets on its direct sales platform, where it was possible to find seats for the final by $10,990. Who controls these rates? Direct sale tickets are launched by FIFA itself, but things change when we talk about the secondary market. There, in the so-called “Resale/Exchange Market” the federation does not control prices, although it does take a considerable part of the business. For each transaction you pocket a commission which is divided into two parts. One, 15%, is applied to whoever purchases the ticket. Another, of the same value, is borne by whoever detaches from the entry for resale. As they explain in Guardianthat means that if one of the tickets that cost 2.3 million is finally sold, FIFA would deposit $690,000 into its account. But… How is that possible? In other editions of the World Cup, the resale price of tickets was limited at face value, but this time FIFA has changed the approach. The reason? First, adapt to the market of the host countries, especially the United States, which is the one will host more games of the tournament. Secondly, FIFA hopes that by channeling the buying and selling itself, the use of portals such as StubHub will be discouraged. “FIFA has established a ticketing and secondary market model that reflects standard ticket market practices for major sporting and entertainment events in host countries,” alleges in a statement cited by the Associated Press. “Resale facilitation fees are aligned with industry standards in the North American sports and entertainment sectors.” Is it an isolated controversy? The controversy has now arisen due to the prices that are being reached in resale, but the truth is that the cost of the tickets has been a matter of discussion since the first phase of sale, activated in December 2025. The focus has been on both the prices themselves and the system applied by FIFA in the sale, the ‘variable pricing’similar to dynamic rates. Consumer organizations like the OCU have already raised their voices for that same reason. For reference, in December tickets for the final were already being sold for prices ranging from 4,185 and 8,680 dollars. And this despite the initial promise to offer them for 60 dollars in the group stage. “They only exist as ridiculous green splotches on the edge of seating maps, little more than mirages of inclusion,” ironizes Bryan Armen, from Guardian. Does it only happen with tickets? No. The tickets are so expensive because, FIFA allegesare one of their main sources of income. However, passes to matches are not the only thing that is valued at a gold price. In recent days, another controversy has arisen around the celebration of the World Cup in the US that revolves around something that has little to do with sport: public transportation. The New Jersey rail operator has decided that those who want to buy round-trip tickets to travel from Manhattan to MetLife and watch the July 19 final there will have to pay 150 dollars. It is almost 11 times more than what the same service costs on a normal day, when it is around $12.9. Images | FIFA and Wikipedia In Xataka | Mexico City is already noticing the economic effect of the World Cup: it is losing homes and gaining Airbnb apartments