reef

In full birth crisis, the ice cream industry has found a new reef in Spain: dogs

by

No, it’s not yours. For a long time in the parks of Spain (and in the streets, squares, shopping centers and thus a long etcetera of places) it is easier to find pets than with babies. Some calculations They point out that in our country there are already six companion animals for each child under four years. Hence the sector dedicated to your care be growing and tante new business roads, such as Cruises canines or the elaboration of ice cream and “Cafes” Suitable for dogs. In Barcelona there are already a few examples. Pet ice cream? That’s how it is. And we don’t talk about ice cream for pets suitable for pets, but ice cream specifically elaborated For dogs and cats, thinking about the foods that tolerate and advertise as such. One of the most recent examples leaves it Zampa Gelatothat He just launched In Barcelona Tarrinas that are announced with A slogan that leaves a few doubts about his approach: “The ice cream one hundred percent natural that makes your pet happy and veterinarian.” In its catalog it includes watermelon options and red fruits, apple, pear and kiwi or coconut, pineapple and banana, elaborate ice cream, says, based on pasteurized yogurt without lactose without lactose, lyophilized and mineral fruits. “It is not another product within a range, it is our specialization. Zampa Gelato focuses exclusively on developing healthy pets for pets,” They claim From the firm. Is it an isolated case? Not at all. The pet ice cream market is perhaps still far from the centered in humans, but there are more examples. Bibì e Bibò ice cream shops, with a presence in Madrid, have created a Special line “100% suitable for dogs” that elaborates, among other ingredientswith several fruits, ill -free yogurt without lactose and dispensing with added sugars. The newspaper of Catalonia Precise also that one of the partners who has embarked on the launch of Zampa in Barcelona is in turn part of the team behind Il Gelato Dell´amorea “Mixed ice cream shop” which boasts of having ice cream for both humans and their four -legged companions. They are just a couple of examples, but there is more. Now A couple years Barcelona’s Badiani ice cream shop also elaborated a GELATO For dogs. They called him Dog Gelato and in 2023 the magazine Elle I presented it as a sweet refreshing with 96.65% less lactose than the rest of its ice cream and basically made with whipped cream, egg yolk, plant fibers, water, fructose and whole milk and low dust in lactose. In 2024, to give him More visibilityBadiani launched a campaign that offered customers a portrait with their pets. But … why? Basically because there are interested owners and especially willing to pay for those services. “Given the growth and demand of premises Pet-Friendly We did a small market study, “said Nebot recently to The newspaper. “The acceptance by the clients was fulminant. The idea is to go out for something with your pet and that is not under the table sucking an ice or waiting for the last piece of cookie of your ice cream.” As a reference last year Il Gelato Dell´amore sold More than a thousand tarrines Canines in August. Are there only ice cream? No. ice cream are just one more example (perhaps the most summery) of the growing range of pet products and services. The list is wide and includes articles that we so far believed exclusive for humans, such as “coffees”, “cocktails”, “snacks” or even “champagne benjamines”. All this with proper quotes because these are products designed for dogs that play with recognizable formats in the market for their owners. The Ciudad Ciudad has just left another good example. Not long ago opened its doors there Voilà Concept Storean exclusive cafeteria for dogs and that includes in its letter “dogguccinos”, “dogtails”, meat lollipops, donuts (“Woof-Waffle”) or empanadillas and special cakes. The canine capuchino is made, for example, with cream without lactose and puppy milk and TOPPINGS They are used are pork, chicken or fish. In the establishment there are also pet accessories. What shows us? Beyond the concrete articles or businesses, the previous examples tell us about two clear trends: the changes of a society in which it is increasingly common to meet pets than with children and the business that is promoting. In February The country did A poll Between veterinarians and it came out that at the end of 2024 in Spain there were 1.6 million cats and 9.3 million dogs. A sum that far exceeds eight million minors. The first two are data that must be handled with some caution, but still give an idea of ​​the growing weight that pets have in the country’s homes. And it’s not something that happens Only in Spain. With that backdrop in recent years they have launched Nursery, Spas, hairdressers, Hotels And even Cruises For dogs. That impulse explains that in 2017 the pet care sector invoices in the EU 36.5 billion of euros, with clear forecasts Growth. Images | Callum Blacoe (UNSPLASH) and Christian Bowen (UNSPLASH) In Xataka | The broken bones of a dog from 16,000 years ago tell an important story: it was already our pet

Temu has been an advertising reef for years for the US Big Tech. That ended

by

In February 2024, the 58th edition of the Super Bowl was held, and during the break a very special announcement was issued. It was titled ‘Shop Like A Billionaire‘(‘ Buy as if you were a billionaire ‘) and published it Temuthe Chinese e -commerce giant. That turned out to be a swan song more than anything else, because this Chinese company (along with others like Shein) now has a very complicated future in the United States. Temu’s advertising expenditure on Big Tech collapses. As revealed In The New York Timesin the two -week period that began on March 31, Temu spent 31% less on Facebook advertising on Facebook, Instagram, Tiktok, Snap, X and YouTube of what did it on average on those platforms in the previous 30 days. The data are from the Consultant Sensor Tower, who also stressed that Shein also lowered her advertising investment: 19% those two weeks compared to the average in recent periods. Temu and Shein spent barbarity. Both companies were two of the large sources of advertising of the US Big Tech. According to The Wall Street JournalTemu invested 2,000 million dollars in advertising in goal in 2023, and was also one of the great advertisers in Google. In The New York Times they cited an equally striking estimate: according to Bernstein Research data, Temu spent 3,000 million dollars in marketing in 2023. Picture drop. But the panorama has changed radically. On April 5 Temu represented 19% of all ads published in Google Shopping in the US, but that figure fell to 0% a week later. Shein went from 20% to early 0% on April 16, according to data from the Tinuiti consultant. Apps fall into rankings. So far the mobile apps of Temu and Shein used to be among the 10 most downloaded in the United States. Now his popularity is falling, and they have left that top 10. Target warns. Susan Li, CFO of Meta, said in a recent conference with investors that some Chinese electronic commerce companies – without specifying – had reduced their advertising expenditure. Last year Chinese advertisers generated 18.4 billion dollars of target revenues. That represented 11% of the total and twice what was achieved in 2022. Pessimism is spread. Snap indicated after presenting financial results that “a subset of advertisers” had cut the advertising expenditure due to changes in shipments to the US. They did not want to provide estimates for the current quarter indicating that tariffs generated uncertainty. Google also showed its concern: its business director, Philipp Schindler, explained that changes with “obviously causing a slight setback to our advertising business in 2025”. The end of “of minimis“. Donald Trump, president of the United States, He signed in April an executive order for which the rule is put in the end of minimis. This exception has allowed for years that packages with value below $ 800 can enter the United States without paying taxes. It is a mechanism that platforms such as Shein or Temu have used to offer really competitive prices in their merchandise, but others such as Amazon, Etsy or Ebay have also benefited. Trump already warned. In February, the US government began its particular tariff war against China, imposing 10% tariffs on all types of Chinese merchandise. The end of the exception of minimis -carrying almost a century Activa – was actually an announced death, and its impact is huge, both in China and in the US. Trump momentarily suspended the exception then, but it is now when it is disabled indefinitely. Temu stop sending to the US. The Executive Order has caused Temu stop all shipments from China to US buyers. As they point out In CNBCa CNBC spokesman has indicated that all sales in that country are now managed by local sellers and are completed from the country itself, precisely to prevent tariffs from affecting those sales. Before the change, buyers tried to buy Temu products sent from China They faced each other At “import rates” between 130 and 150%, which caused many of those products to fold their price. Image | Goal | Freerlaw In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

The SS United States was the largest and most rapid transatlantic of the ocean. Now it will be a gigantic submarine reef

by

A transatlantic of 301 meters in length. It is a figure that perhaps does not impose today when we talk about cruises, especially having moles such as the Oasis of the Seas of more than 316 meters or the Harmony of the Seas With its 362 meters, but if we go back to 1950, the thing changes. In the middle of the last century it is when the SS United States was over, an imposing transatlantic that did not go to the History like Titanicbut it should. Merits are not missing, but after a more than remarkable service, it was abandoned in a shipyard in which it was gradually oxidizing without anyone paying or attention. And so for almost 30 years … until now, since he will be given a deserved tribute at the bottom of the sea. The other cold war missile. During the Cold warcountries like the United States invested a lot, a lot of money in Improve your weapons. Specifically its nuclear arsenal that, together with that of Russia, grew uncontrolled. But other things had to be done and, in 1950, in the Newport News Shipbuilding shipyards in Virginia, the world’s largest transatlantic was being cooked: the SS United States. A ship postcard A Burrada. Its construction term In 1952 and that was when the world knew an absolute beast of 301 meters in length, a 31 -meter sleeve and a displacement of more than 47,000 tons. The Titanic, as colossal as it was, measured 269 meters in length and a couple of meters less manga. Interestingly, he displaced practically the same tonnage, but the protagonist is now the American ship. Not only was it the largest built in the United States: it also moved like a fish in the water. It had a cruise speed of 39 knots (about 59 km/h) and I reached A surprising maximum speed of 38.38 knots (70.97 km/h). Its deposits allowed to travel more than 18,500 kilometers at a sustained speed of 64 km/h, which allowed rescue or long -distance missions to be carried out if there was any emergency. It was much faster than current cruises. The Titanic II. Its construction cost about 78 million dollars, but there was a trick: the United States contributed 50 million because the ship could be used in military missions, moving until 15,000 soldiers if the situation required it. It was never used for that purpose, but that the government entered the equation not only allowed to finance most of the ship, but also to improve construction materials. On his inaugural trip in 1952 he showed what pasta he was made, getting the speed record in both directions when completing the trip in three days and ten hours. He continued to carry out passengers until 1969, being the pride of the United States during the Cold War. Retirement without gallons. His iceberg, however, came in the late 60s. The rise of transatlantic commercial aviation caused no sense to invest money in the maintenance and operation of a ship so huge that it took much longer to bring passengers from one destination to another. After just 17 years of service, he was removed from it and was lying from one port to another until, in 1996, he tied in the port of Philadelphia. Interestingly, in view of the whole world while their helmet was more and more oxidizing. Since then, I know tried Give a second life to the pride of the nation, which went through several owners, but attempts to turn it into a hotel or a floating museum did not prosper. Oscar posthumous. It was a sad end to a symbol like this, but the SS United States Conservancy achievement become with the ship and have planned to remove it the way it deserves. After 28 years, a few days ago he undertook his last trip helped by several tugs and, after a journey of about 3,000 kilometers, arrive to the coast of Mobile, in Alabama. Recreation of the SS United States for the Terrestrial Museum. The radar tower and other elements will be the originals The plan, now, is to sink it at some point in 2026, and will be at the bottom of the sea where it will become a huge artificial reef that will delight the submarine. On the coast there will be A museum and visitors center in which the story of a ship that marked a naval era will be remembered and was sadly set aside due to progress. Now, you can rest with dignity. Images | Ssusc, Chuck Homler D/B/A Focusonwildlife In Xataka | The largest passenger ships in history, ordered in a fabulous infographic

‘The island of temptations’ had been without great successes for years, but it has revived thanks to an unusual memes reef: Montoya

by

‘La Revuelta’, in La1, coincides a couple of days a week with ‘The island of temptations’, the tronado reality of TV5 of couples who undergo high pressure tests to demonstrate their love. On January 29, Broncano and her guest, singer NIA, chatted for a while of the abundant plots that the Mediaset program has generated: that is the level of the eighth edition of the program, commented to In its direct competition. Or as with Retraca they recognized in one of the subtitles of the program, “the debate of ‘The island of temptations’ is in La1. TV in Spain is more complex than Marvel Multiverse” Ascent audiences. The audiences with which this edition of ‘The island of temptations’ started They were not especially high. Although it is still to see the average audience of the season, which currently is around 15.4% of Share (something less than last year), in recent weeks its audiences are exceeding 16%, as its content is viralized in networks: its maximum was obtained this last Monday, with a remarkable 18.5%. In any case, it remains far from those stratospheric audiences of 24.1%, 22.5% and 26.3% of the first three editions. What makes this edition different? Without a doubt, their contestants, who have managed to generate viral content without a price. Let’s briefly remember the rules of the contest. A series of couples come to an island, where they separate in two large groups: boys and girls will be tempted in their respective residences, and their partners will later see the images of nonsense, erotic games, dances and falls in plate in temptation. Of course, the more exaggerated the reactions of their partners seeing them “sin”, the more television it results. And thus, the Sevillian Jose Carlos Montoya has become a living meme with his exorbitant reactions to the behavior of his girlfriend Anita. What Montoya has done now. In these weeks that the eighth edition of the program has been running, there have already been criticism for the High level of toxicity of one of the couplesbut Montoya like for that imposed drama, almost an involuntary parody of the Latin character. That personality of an advertisement of colony that has led to Open several shirts to pull As a gesture of spite, literalizing so many couplets about misfortunes, passionate (not knowing that “breaks the shirt” is sometimes also a metaphor); to run aimlessly and finally collapse in the sand of the beach between shoutsas in a karaoke video; And as a great final number, break into the house of the brides to catch her In fraganti in bed, crazy whose conclusion will be seen on the night of February 5. A meme that crosses borders. Montoya’s clear precedent on the island are contestants from other editions that ranged from the cartoon jealousy (“Manué, La Manita Relajá“) or the passions that spread much further further and their weak human wrappings (that cristofer scream”Estefaníaaaaa! “In the first season and that closes the circle with the escape of Montoy Trochants Memesnext to threads that review their life out of the island and inside. But Montoya also transcended borders: It is not necessary to understand Spanish to alone in your body expressiveness of MUPPET in love. A dead end. Montoya is the perfect example of all the needs, attractions and problems of the program: it is very hilarious to contemplate its naked behavior, but we all know that it is creating show. There is an abyss between Montoya and the Primal “Who puts my leg on me“From the first edition of ‘Big Brother’, disarming in its naive ‘Blind trust’ that was crowned as the best reality Spanish of all time. Here we all know the rules of the game, and that makes it more wild, but in essence, much less human. Header | Mediaset In Xataka | Japan had a real “Truman show”. And it was starred by a man locked up, naked and forced to survive with coupons

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.