the “just you principle”
Tim Cook is one of the entrepreneurs most successful in the worldhowever, does not boast of do a thousand things at the same time nor about squeezing every minute of your time with impossible routines. Their way of working is actually quite logical: simplify, reduce the noise, and focus only on what really moves your work forward. Behind that idea there is a clear method that other millionaires like Jeff Bezos also follow: delegate everything that someone else can do well and reserve your energy for the decisions that only you can make. Understanding how to apply this approach can change the way you organize your day and the way you approach your tasks. A method against multitasking Tim Cook is known for start your day at hours when most people are still sleeping, to make the most of the tools on their devices to avoid distractions, and to maintain a work environment where dispersion has little space. Instead of trying to cover everything, Cook organizes his day so that each time slot has a clear purpose, minimizing the constant task changes that often trigger stress and reduce the quality of work. Faced with the culture of multitasking, which is committed to always being doing several things at the same timeits approach focuses on doing less, but with greater depth and quality. This philosophy is supported by separate the urgent from the important and in identifying which decisions need your direct attention and which can move forward just as well if handled by someone else on your team. The “just you principle” The CEO of Apple applies what is known as the “just you principle”, an idea that also It is attributed to Jeff Bezos and that it is designed for people with many tasks on the table. This principle is based on a very simple question: if there is another person who can take care of a task with guarantees, that task should leave the manager’s own list and pass into the hands of that person. The practical consequence is that Apple’s CEO tries to reserve his time for those responsibilities that only the CEO can assume, such as general direction decisions, big product priorities or long-term strategic moves. Unlike Steve Jobs, who liked frequently visit engineering teams and designers, Cook focuses more on giving clear instructions and trusting that those teams will execute the work well on a day-to-day basis. Delegate as a productivity weapon Delegating thus becomes a key tool to make the day more productive, not only for Cook, but for anyone with many responsibilities. By getting rid of tasks that others can do, you free up time and mental energy to move forward on the projects that really move the needle, rather than getting stuck on tasks that simply fill the agenda. Unfortunately, not all of us are lucky enough to be bosses and have the power to delegate work. However, Cook and Bezos’ approach offers a useful clue: Even if you can’t pass work to someone else, you can choose what goes first and what tasks can expect. Prioritize what only you can do and reducing the noise of the rest (even if it is simply postponing it) helps to keep focused what is important, and to avoid that feeling of always be putting out fires without really advancing the central project. The idea is to use the “only you principle” as a filter to review the to-do list and advance what only you can do to postpone, simplify or delegate what does not require your direct participation. In practice, this means accepting that you can’t do everything at once and to embrace the multitasking is counterproductive and it only brings more fatigue and less results. On the other hand, an approach that focuses on prioritizing tasks protects the blocks of deep work time and assume what to say “no” or “not now“to certain tasks is a necessary condition to concentrate on what really matters. In Xataka | A leadership expert has given five keys to success in decision making: Steve Jobs and Tim Cook have used them all Image | Flickr (Fortune Global Forum)