Until recently they presumed how much they hired. Now the more they say goodbye, the more proud they feel

What times those in which technology companies hired as if there were no morning. The talent war affected even to countries like Spainwhere Amazon fought with a goal to achieve thousands of professionals. The CEO of all these companies celebrated the phenomenon and brought breast explaining that the pandemic had changed the rules of the game. They were proud to hire, but now they are proud otherwise. Checking. Charlie Scharf, CEO of Wells Fargo, has a doubtful record: to have managed to reduce its template for 20 quarters in a row. This manager has described the reduction of workers in this bank “as our ally.” In the last five years the total reduction amounts to 23%, They point In The Wall Street Journal. And there are more cases. Other companies also celebrate these workforce reductions, they indicate in WSJ. Loomis, a Swedish financial company, indicated that it has managed to grow despite recent layoffs, and Union Pacific, the railroad company, stressed that despite firing 3% of its workforce, it has achieved a record quarter. The Verizon CEO, Hans Vistberg, Indian In a recent conference with investors that in the field of workforce “we are being very, very good, and is constantly going down.” Or what is the same: he is very happy to fire people because as he highlighted “we are very efficient when managing our resources.” Lip-bu tan, CEO of Intel, advertisement that They would fire 15% of the workforceand his argument was that they needed to become a “faster, agile and vibrant” company. If you say goodbye it is because you are a great CEO. That seems to be the current perception of the technological industry, because while not having a long time to say goodbye to be a symptom of problems and a strategic withdrawal, it is now seen as a commitment to efficiency and the promising role of artificial intelligence. Elon Musk taught the way. The CEOS did not usually presume to fire people, but the thing changed When you bought Twitter. His first and controversial decision was dismiss approximately 75% of the workforce. The measure made the alarms jump and many wondered if the platform would subsist after that labor debacle. He has done it, and Musk, maximalist of efficiency, has always taken chest When talking about that measure. The efficiency argument. It is as if suddenly the industry had realized that it could make cuts punishing those Employees with lower productivity or looking for maximum efficiency in the template. More and more of the employee is talked about, and there Nvidia is one of the great prominent – clariously benefited by the AI boom. Now the argument between the bosses is defended that No one is irreplaceable. Prize to cut template. Zack Mikewa, of the firm Sloane & Co., explained in WSJ how to “be honest with the costs and the workforce is not only allowed, but is rewarded” by investors. The argument for dismissals in the past was the search for pure economic profitability, but now the excuse is the search for change and renewal, adaptation for that future complex that is presented to us. Downward hiring. Not only are there massive layoffs: there are companies that have also temporarily frozen hiring or slowed them for long periods. This is the case of Bank of America: his CEO, Brian Moynihan, explained to investors that during his mandate the template reduction has been remarkable. Since CEO was named in 2010, the workforce has gone from about 300,000 people to about 212,000, and as stressed “we have to continue working to reduce (that figure).” In Xataka | Microsoft has discovered that lining and saying goodbye to thousands of employees is compatible. The problem is that it is not alone

Spain has presumed for decades of consuming more fish than anyone in Europe. Now that has entered into crisis

Spain is surrounded by almost 8,000 kilometers of coast, it has a profuse cuisine in dishes based on fish and maricos and its fishing sector generates every year tens of thousands of jobs and billions of euros. Not to count on how weird the town (at least in the coastal areas) that does not have a market in which to buy a hake, a golden, trout, mussels or a good fresh lubina. Despite all that, Spain is less and less a country of fish. Its weight on the refrigerators is descending. A lot. And for a long time. A percentage: -4.3%. He last report of the government about fish consumption does not leave good news. In March we Spaniards have bought 2.9% less than during the same month last year, a bad fact that really hides another worst: what has “punctured” really is the consumption of fresh fishing, which has fallen 4.9%. In fact, that percentage has been softened in part due to an increase in frozen fish, which has grown around 4%. The thing does not improve when we expand the focus. If we analyze The last mobile year (from April 2024 to March 2025) The consumption of marine products in general has fallen 2.7% and that of fish in particular 4.3%. The behavior of frozen products during that period was somewhat better than that of fresh merchandise, but still both have lost weight in purchase baskets. The protagonists: cod and gold. The report allows you to go further and take a look at how the different products have responded throughout the last year. And there are some that go particularly poorly stopped. Golden purchases have collapsed 23.5% and mackerel and cod around 21%. In general it has also been a bad year for seafood, molluscs and frozen and fresh crustaceans, although more cooked varieties have been bought. “They click” the preserves and win other products, such as salmon or smoked trout. One question: Is it a punctual fall? No. And that is the big problem. The sector It takes time Seeing how fish consumption falls, which has already taken him to claim to institutions measured to reverse that trend. Under the “fishing products” label enters a range of foods that range from fresh or frozen fish to the seafood or preserves and not all evolve the same, but statistics show that, together, consumption is going back. According to government data, in 2003 the per capita consumption of products related to fishing touched the 27.8 kilos per year And in 2009 he even reached stroke the 30 kg. In 2013 that same data was already in 27.2 kgbefore the pandemic had fallen to 22.5 kgin 2023 marked 18.9 And last year that same average had descended to 17.9. Now the last map report with the March values ​​lead to think that the trend will remain this exercise. A figure: 19 million. Those of the Ministry are not the only data that account for the fall in fish consumption in Spain. In October the statista portal published Another report which reflects the same trend from a somewhat different perspective: that of tons of fish consumed in the whole country. Its tables reflect that if in 2023 consumption amounted to 887.4 million kilos, last year that data had already descended until it was 868.3, which reflects a fall of 19 million In just one year. The consumption curve has been descending since 2009, with a slight rebound in 2020, coinciding with the pandemic. The great unknown: Why do you go down? The million dollar question. And it does not have a simple answer. One of the possible keys is the price. The statistics Officers also show that, on average and in general terms, fresh fish comes out more expensive than meat of the same type. The latest map report also reflects that throughout the last year, between April 2024 and March, the average price of fish -related products had increased 3.5%. The technicians of calculating that in March fresh fish increased 4.9% compared to 2024. Another key: education. Fish is not, however, the only thing that has become more expensive. In recent years he has also done it (and sometimes clearly) The meat. Hence, when explaining the trend It is indicated Often other factors, such as changes in consumption habits, a certain ignorance of the product, the search for more comfortable options or the loss of habit, especially among the youngest, to go to the markets to buy fish. A report On the subject elaborated a few years ago by the Ministry and AECOC in fact identifies four profiles of young people in front of the fish: that of those who reject it flat, who are inclined to other options such as meat, a more “pragmatic” profile that is not willing to invest the time it requires buying and cooking fish and the “distrustful”, with doubts about the origin or conservation. A notice: “It is essential”. With that backdrop a long time ago that the fishing employer demands to institutions that promote fish consumption. In 2023 the Secretary General of Cepesca insisted that it is “essential” to promote healthy eating and support sea food. “We still do not understand why the consumption of fishing products with VAT reduction,” I cried. In his favor the guild has the advice of the health experts, which They advise Eat between three and four rations every week. Images | Grupo Eroski S.Coop (Flickr) and Doğan Alpaslan Demi̇r (Unspash) In Xataka | There is so many demand for fish in China that has opted for drastic measures: two “aircraft carrier” as a hatchery

Klarna presumed that AI did the work of 700 people. Its quality is so low that it is rectuming humans

In June 2022, 700 Employees of the Swedish Fintech Klarna were fired. That template reduction was an absolute disaster: The announcement was made with a pre -recorded video, and also the CEO shared the personal data of those employees in LinkedIn. The story did not end there. Not much less. The AI ​​that works for 700 people. After the dismissals, Klarna made a unique decision: to use an artificial intelligence system promoted by Openai models to replace the functions performed by those 700 people. In February 2024, those responsible for the company proudly affirmed that the assistant “is doing the job equivalent to 700 full -time agents“And they also disregard that” it is along with human agents in terms of customer satisfaction score. ” Not so fast. Klarna’s CEO and co -founder, Sebastian Siemiatkowski has started a hiring process that allows customers to always talk to a human agent. The reason is striking, especially taking into account Klarna’s ambition in its use of AI. The AI ​​offered a low quality service. The strategy that proposed to place AI as a fundamental pillar of its support services is no longer valid. According to this CEO, “unfortunately, the cost seems to have been an evaluation factor too predominant,” and explained that “what ends up is a lower quality” in the service. Now they intend to “invest in the quality of human support” for the future. Uber type structure. In an interview With BloombergSiemiatkowski indicated that the Swedish company is pivoting a structure similar to the one Uber: workers can log in and telework for them. That, this manager indicates, will allow in the future these new hiring to replace “the few thousand human agents” that Klarna Subcontrata. Labor is sought (cheap). The pilot project for that transition has a very limited reach, but the objective is to attract candidates as students or people of rural environments. “We know that there are a lot of Klarna users who love our company and enjoy working for us,” said Siestkowski. The intention seems clear: instead of hiring professionals with experience in this area and replacing them with such profiles that will allegedly reduce costs. An erratic evolution. Klarna came to have an assessment of 45.6 billion dollars in 2021, but those decisions made that estimated value a year later It was 6,500 million of dollars. The company now expects to lift $ 1 billion With an OPA that allows to place its valuation at about 15,000 million dollars. The plans of that IPO have been postponed due to the current volatility of the markets. But the trend is clear: less human. Despite these decisions, in Klarna they create technologies such as AI will continue to impact the dimension of their template in the future. The CEO hopes that in a year they will exceed 3,000 current employees to about 2,500. We are seeing it everywhere. Other companies have suffered that “recontraction” effect. IBM fired 8,000 workers To replace them with AI, but their CEO, Arvind Krishna, explained that at the same time they are hiring a lot of programmers and sales personnel. Other companies ensure that replace humans with AI It has really worked very well, but the reality is that many are realizing that After using ia they end up investing in new hiring When needing different profiles such as the aforementioned programmers. AI is removing some jobs and promoting others. The conclusion seems to be the same in all cases. The companies that are betting on taking advantage of everything they can They manage to replace human workers by artificial intelligence systems in routine and very automated tasks. However, those same companies end up realizing that they need more programmers and specialized personnel, probably to ensure that the IAS that do the automated work do so much better than they do as a start. Image | Anna Shvets In Xataka | We do not know if the AI ​​is going to eat your work, but the CEO of some startups are determined to convince you of it

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