motion

The toy that no one saw coming ended up becoming the unexpected phenomenon of Black Friday 2025. At the end of November and facing the Christmas campaign, a practically unknown console surpassed Xbox in sales and was positioned as the third best-selling hardware in the country, only behind PlayStation 5 and nintendo switch 2. What is it. Is called Nex Playgrounda motion-controlled gaming console made by a Silicon Valley startup that, until recently, was developing artificial intelligence applications to extract basketball scoring statistics. The product didn’t even appear on the industry’s radars until the data analysis firm Circana revealedafter studying console sales figures in recent weeks, which had accumulated 14% of total hardware sales during the most competitive period of the American commercial year. How it works. Its interior houses an 8-core ARM processor, 64 GB of storage and a wide-angle camera that constitutes the heart of the system. The tracking technology detects 18 points on the human body in real time using artificial intelligence algorithms that They process everything locallywithout sending data to the cloud. Some critics they have praised its design and motion tracking capabilities, but questioned the limited library of games and the subscription pricing scheme under which it operates. How much does it cost. Its entry price is $249, and includes five pre-installed games, such as ‘Fruit Ninja’. He full access to the catalog requires purchasing the Play Pass, at $89 annually or $49 quarterly. Still, the total cost of $338 would still be significantly below traditional consoles. The console deliberately aims at an audience other than the gamer traditional: families with young children looking for physical activity disguised as digital entertainment. The sales curve. PlayStation 5 led the market last Black Friday and surrounding dates, with a 47% market share. Switch 2 scored 24%, relegating Xbox to fourth position with less than 14% remaining, according to official data from Circana Retail Tracking Service. Nex’s sales trajectory draws a curve that defies any algorithmic prediction: in 2022, the company barely shipped 5,000 units of its console. The following year, that figure multiplied by thirty to reach 150,000 units. By 2024, the projection points to 600,000 systems sold. The evolution of Nex. The most radical transformation of Nex, the company behind Nex Playground, was not only technological, but also identity-based. The company was born in 2017, founded by a group of former Apple, Google and Facebook engineers led by David Lee. Its first app, ‘HomeCourt’, from July 2018, featured cutting-edge technology applied to a very specific market: basketball players, amateur or not, who wanted to analyze performance metrics. In July 2019 they signed a shareholding with NBA and they started to grow receive recognition. The pandemic and the closure of gyms revealed a fact that had gone unnoticed: people I downloaded the app to access minigames They were practically hidden. In 2021, Nex launched ‘Active Arcade’, a free app with 13 body movement mini-games, and they got more downloads in their first month than ‘HomeCourt’ in its entire history. In December 2023, they launched this Nex Playground, which physically materialized everything they had learned up to that point, seeking a family audience more than expert athletes. Agreements have been signed with brands such as Bluey, Peppa Pig, Barbie and the Ninja Turtles, and project more than $150 million in sales this year. In Xataka | Microsoft is killing Xbox for Excel