monetize

Before, advertising was to monetize. Now it is to punish you and YouTube has taken it to the extreme

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About fifteen years ago, online advertising was the implicit deal: you saw a banner or a pre-roll fifteen seconds and you had free access to everything. It wasn’t ideal, but it was logical: someone paid for the content you consumed so you didn’t have to pay for it. It worked because the discomfort was proportionate. That exists less and less. What we have now is something else: the platforms have discovered that advertising serves less to monetize than to push. To degrade the free experience until paying premium stops being a whim and becomes the only tolerable way to use the product. And no one does it with more brazenness – or mastery – than YouTube. That’s how he hunted me. If you use it without paying, you know: increasingly longer and more frequent ads, several before starting the video, the same shady spot repeated three times in ten minutes. Ads that cut sentences in half, destroy the rhythm of a song, or appear just when you got to the part you were interested in. It is that way by design. YouTube doesn’t need to show you so many ads to monetize. You would probably earn more with less, better targeted advertising. But it’s not about that. It’s about making the free experience so unbearable that you end up paying to stay sane. I don’t pay YouTube Premium for what it offers me, but for what it takes from me. And more and more people pay not because they want extra features, but so they don’t end up crashing their phone on the ground. Other platforms do the same but disguise it better. Netflix with shared accounts, Disney+ with the video quality on the cheap plan, Spotify putting ads on you and forcing random mode. They are visible tricks, but at least you have less and what you have works. YouTube has gone further: it doesn’t take away your features, it poisons them. The catalog is still complete, but the experience is hostile. You pay with your patience and with your fragmented attention. The curious thing is that YouTube is pretty honest. It doesn’t talk about Premium as an “improved experience” or “exclusive content.” It basically tells you: if you want this to stop being hell, check out. They don’t deceive. They tell you what the deal is. Forks the Internet model in the 1920s. Platforms no longer build something so good that people want to pay for it. They make the free plan so bad that there is no other option. The logic is identical: friction is no longer a side effect. It’s the lever. This also says something about us: a decade ago, ads were annoying but bearable. Today they are intrusions that we cannot tolerate. We have normalized that the Internet should be fluid, without interruptions or waiting. The platforms know it. They know that we have lost the ability to endure any friction. So they make it, multiply it, and then charge you to remove it. YouTube has perfected something that other platforms may not want to admit: The ad no longer sells products. Sell ​​your own absence. And that is perhaps the only advertising that really works. In Xataka | I’ve been paying for YouTube Premium for years and I don’t regret it. The problem is that going back is impossible. Featured image | Xataka with Mockuuups Studio

LaLiga can no longer monetize her matches in Spain. So start playing them where: USA

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LaLiga is about to get what she has been trying since 2018: playing an official game in the United States. Villarreal-Barcelona on December 20 in Miami It is the official recognition that European football has accepted that its future is to stop belonging only to the cities it represents. Why now. Several stars aligned to complete a long process: The game will be played seven months before the World Cup in the United States, Mexico and Canada. The country will be more receptive than ever football. Messi – precisely in Miami – is accelerating the consolidation of the MLS, against LaLiga’s interests. Television rights in Spain seem to have touched roof, it is a product marketed with an offer tension by The current model. There seems to be margin to raise prices for a business, that of football, which wants to continue growing so as not to be left behind the Premier League. And to stop the fugging of talent to the Premier itself or the Saudi league. Meanwhile, The US market offers the perfect combination To continue growing: More than 60 million Hispanics interested in football. High purchasing power. A Prime Time favorable that Asia cannot match. The equation. A game in Miami can generate 50 million euros direct compared to the 5 million it would generate in the Ceramic Stadium. With more than half of LaLiga’s income, coming from international rights, this is an anticipated movement. It was seen coming. LaLiga in fact He has been with physical presence for years in the United States by growing up there. No movement is a greater jump than hosting an official party. Not a friendly summer, but one with points at stake. The selection. Barça was essential to be a global brand that moves large audiences. Real Madrid is as much or more, but His very long open war with LaLiga He made his participation unfeasible. The Villarreal is also convenient: team attract enough (this year plays Champions) but at the same time manageable with its 20,000 members. Its president He has promised free trips to Miami For all the partners who want to attend. Those who do not want to travel will receive the return of 20% of the price of their fertilizer, although only one game will be lost, 5% of those played in the League. It is a patch that works for a club of its dimension in this first displacement, but it will hardly be sustainable if the parties abroad are normalized. The precedent. If everything goes as expected and LaLiga wishes, with FIFA and UEFA giving green light next to a RFEF that has already authorized it, there will be no turning back. In five years we can expect much more than a single match a year and not only in LaLiga, also in other important European leagues that seek to grow. Presumably, series A and Bundesliga. The transformation. Football is no longer a social ritual of citizen representation to become global content with consumers. The parties will go where the money is, not where the roots are. It is the same logic that the Club World Cup has taken to the United States and The Spanish Super Cup to Saudi Arabia. NBA and NFL They have been doing this for a decade. European football has simply defeated the taboo that caused the strong local roots of its clubs. And now what. This is not the end of the process but the beginning. Local fans who have paid fertilizers, t-shirts and television rights for decades will meet some games-in the case of Villarreal-Barça, perhaps the best of the season-playing thousands of kilometers. This is neither good nor bad per sealthough it will generate discrepancies among local fans who reject this model. It is the logical consequence of a sport that bills as a global industry but mostly continues to operate with local structures. LaLiga is not innovating, it is doing the same as other sports for ten years. The question is not whether this should happen or not, it has already happened. The question is what other European football traditions are about to fall. From Xataka We have contacted LaLiga to know its vision of this movement, but the organization has preferred not to make statements at the moment. In Xataka | The new Ibai football team already has a name and field. The problem is that the most important thing lacks: tradition Outstanding image | LaLiga

Rate has more than 40,000 tons of algae and does not know what to do with them. So you will try to monetize them

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Desperate and without knowing very well what to do, the Tarifa City Council began to transfer Asian algae (Rugulopterix Okamurae) that they were invading their beaches in a landfill near the deputy of the municipality. It was 2019. Since then, 40,000 tons have accumulated and, like They themselves recognized in October“They don’t know what to do.” The landfill begins to stay small and the cost of treating all that huge hill of algae exceeds five million euros. Something that the Cadiz Consistory cannot afford. Therefore, for months, they ask that some administration help them out of that dead end. Without much success, really. But what do so many algae do there? Is it normal? It depends on what we understand as normal: the Rugulopterix Okamurae It is an invasive plant And, therefore, it is not a traditional problem. However, in recent years, its impact has not stopped growing. That is an ecological problem (they reduce the biodiversity of each place they arrive), economic (prevents fishing) and aesthetic (produces damage to tourism). But it is also a waste management problem. Because, when they pile up on the beach, they become urban waste. And accumulate wildly. To put figures, “only in Ceut Antonio Vegara Jiménez said in Newtral. Now they have had an idea. And, tired of passing the ball from one another, the City Council has approved the installation of an experimental bioreactor of a Valencian company (Poplac Development) With the idea of ​​testing if it is viable to convert that mountain of waste into a mountain of money. Money? Well, if we want to be precise, it would be in a “mountain” of biogas, electricity and fertilizers. But yes, in general terms, it is about testing if the “public-private collaboration” can give an exit to all that biological material that accumulates near the Strait. As explained in the economistthe installation that PLACAC DEVELOPMENT prepares could generate a megavatio room for every 15,000 tons. And, in addition, produce fertilizers for agricultural use. And will it work? Well that is the big doubt. From what we know, there are already projects like this in Mexico and it seems that the results are good. But the sector is very incipient and regulation is very different in Europe. However, there is something clear: something must be done. The invasive species They are the order of the day And if we do not look for solutions, we will have many more problems than a landfill with 40,000 tons of algae rotting. Image | Geoff Dude In Xataka | Cultivating seaweed in the sea is one of the plans of Geoingenieria to get rid of climate change. Maybe it’s not a good idea

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