This graph shows per capita coffee consumption and leaves us with a disturbing question: what is happening in Luxembourg?

Be it for your energetic effectsby its benefits in the body or even for their psychological effectscoffee is the second most consumed beverage in the world. Is one of the engines of the economy of countries like Colombia or Brazil, as well as a thermometer of global economic health. Coffee culture continues to expand, and in this graph we can see which countries whose inhabitants drink the most coffee every day. There is only one question: what about Luxembourg. Europe >> others. Despite not being producers (although climate change may change that sooner rather than later), Europe gives the rest of the world a review of coffee consumption. Including powers like Brazil, Costa Rica or Colombia. The top 10 positions in coffee consumption correspond to European countries, and except for Greece, which has managed to sneak into the TOP, they are all northern countries. Outside of that ranking we find a country that may be unexpected: Lebanon. Then we have Brazil, Canada and another string of European countries. But if there is a proper name on this list, it is Luxembourg. Luxembourg has a trick. Visual Capitalist has created the graph taking the data from Cafely. After an impressive display of figures, they detail that they have taken data from sources such as the International Coffee Organization, as well as from Wikipedia to calculate per capita consumption and from global surveys of more than 4,000 people. All this has led them to calculate that Luxembourg drinks coffee. And a lot. That each person, on average, drinks 5.31 cups a day seems outrageous. It does not reach worrying levels of caffeine consumption (There are drinks that are not coffee and have much more caffeine), but it is a fact that draws attention. However, there is a trick: Luxembourg’s per capita figure is explained because almost half of those who work in the country live abroad and drink coffee on the road, as well as to stay awake, and although they are not the country’s population, that consumption has been taken into account for Luxembourg’s totals. 5.31 coffees a day implies 118,227 cups that each person drinks throughout their life, and is well above other countries: Cups consumed throughout life Money spent throughout life Luxembourg 118,227 425,618 Finland 83,939 335,756 Sweden 58,612 216,863 Norway 58,159 255,900 Austria 45,198 149,153 Denmark 44,676 241,250 Swiss 42,318 211,591 Netherlands 39,854 123,548 Greece 37,449 116,092 (27) Spain 23,988 46,057 (28) Costa Rica 22,229 56,683 (39) venezuela 12,844 20,423 (41) Colombia 12,264 13,981 a fortune. The average price per cupFurthermore, it is not cheap at all. Not counting atrocities that can be paid in countries like Japan (it is not a product either and transportation is expensive) or Dubai (because… it’s Dubai), the average price of a cup in northern European countries is quite high. Contrast with the average price as we go down to Portugal, Italy or Spain. And more interesting than the average price of a cup It is the account of the money we spend on coffee throughout our lives, which we can also see in the table above. The great absentee. It may be striking that countries like Mexico have a consumption of just 0.29 cups, but along with Guatemala, Argentina or Peru, it is one of the countries with the least roots in coffee. For example, it esteem that each Mexican consumes 2.1 kilos of coffee per year, while Colombians increase the figure to 4.2 kilos. But the big absentee on this list is… China. The Asian giant is not a traditional coffee consumer, but things are changing. There is not only multitude of cafes and chains like Luckin Coffee that are present practically on every corner of a big city, but they are leading the greatest growth in the region in opening of new brand cafes. And they are not only emerging in the region: China is taking over tons of coffee from Brazil due to a market that is growing at double-digit speed since 2010, with a growth annual average of more than 20%, which is well above a world average that barely reaches 2% But anyway, there is no one to blame Luxembourg. And if at some point they blame you for drinking a lot, you can now say that you are trying to raise the average for your country in this curious competition. In Xataka | The latest craze for weight loss is adding mushrooms to coffee. Science is not clear that it is a good idea

Pontegadea turns Luxembourg into the new homeland for the Empire of the brick of Amancio Ortega in Europe

Pontegadea, the Real Estate Holding of Amancio Ortega, It has grown so much In recent years that he has had to review his management strategy for the company’s European assets. Given this change of structure, the company has taken advantage of centralize management Of all the real estate holding company, making the one that until now was the subsidiary of Luxembourg in its new international headquarters. Luxembourg, the new Pontegadea headquarters. Amancio Ortega has completely reorganized the operational structure of its real estate holding company in Europe to convert its subsidiary Pontegadea Luxembourg into a giant that will manage real estate assets worth 7,033 million euros. However, although restructuring has been completed in 2025, it has been forging since 2024, as confirmed From Pontegadea EuropePress. The decision that has encouraged this change is that the great duchy is in a geographical position closer to the assets that it manages, in addition to having a much more friendly taxation for the taxation of the large real estate operations. Expansion under the structure of Luxembourg. In January 2023, Pontegadea registered the Luxembourg subsidiary to, throughout 2024, make several purchases of strategic real estate such as the offices of the Clifford Chance firm or the purchase of two more office buildings more worth 321 million euros. The luxembourgish subsidiary has absorbed the French, and takes control of all the residential buildingshotels, logistics centers and shopping centers that the company has in Germany, France, Ireland, Italy or Netherlands. In addition, it will also take control of the management of some assets in Canada and the United States. Spain, Portugal and the United Kingdom stay out. Despite its proximity, the assets that Amancio Ortega bought in Spain and Portugal, as well as The properties of the subsidiary Pontegadea in the United Kingdom remain outside this luxembourg dependent reorganization, and remain under the umbrella of Pontegadea investments. Under Pontegadea investments, 50.01% of the participation of Amancio Ortega en Inditex, Telxius, the telecommunications company that shares with Telefonica, and the entire investment arm in investment in Renewable energy and natural gas that the company has in Spain and Portugal. Why Luxembourg? The short response is for taxation. The long answer is that, the Pontegadea model does not consist of obtaining surplus value of real estate, but of become the landlord of important companies such as Amazon, Apple, Meta or Spotify, as well as renting their buildings To large hotel chains so that they exploit it commercially. All those rental income They are taxed in the countries where the properties are located, but Luxembourg’s fiscal advantage lies in a low tax burden when buying those properties. Amancio Ortega goes shopping in Europe. With this movement, Pontegadea has laid the foundations to begin its expansion throughout Europe, as demonstrated by the latest movements with the Purchase of an office building in the port area of Dublin for 70 million dollars; with the acquisition of the headquarters of the Editorial Planeta in Barcelona for 250 million euros; wave recent acquisition of the Luxury Banke hotel in Paris, for 97 million euros. Both the Dublin building and that of Paris, have directly passed to the Pontegadea Luxembourg asset portfolio. With assets valued at more than 110,000 million euros, Pontegadea has become the largest real estate in Spain, surpassing giants in the sector as colonial or Merlin. With this strategic movement towards Luxembourg, the investment arm of Amancio Ortega prepares to advise a blow to the European real estate market and position itself among the largest in the old continent. In Xataka | Amancio Ortega knows that millionaires are moving to Florida: a skyscraper has been bought for 165 million dollars Image | Gtres, Pexels (ABODI VESAKARAN)

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