loyalty

Hotel chains are strengthening their loyalty programs for a reason that has nothing to do with hotels: AI

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Marriott, Hilton and Hyatt, three of the largest hotel chains in the world, are accelerating their loyalty programs to get direct reservations, he explains Financial Times. The immediate objective is to save the 15-25% commissions they pay to Booking or Expedia, but the real concern is another: to prepare for when AI agents book trips … Read more

Ryanair thought it could build loyalty with a subscription service. Until you’ve remembered what your real business is

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“It has cost more money than it generates” With a brief note and the statements of Dara Brady, CMO of the company, Ryanair has confirmed the closure of Prime, the membership program that sought to retain its customers with advantages that have generated greater costs for the company than benefits. The subscription service of the … Read more

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