Sydney Sweeney or Justin Bieber’s infallible business is selling underwear

For more than a decade, Hollywood stars have competed to dominate the premium spirits market, from George Clooney to Dwayne Johnson. That same entrepreneurial impulse now seems to have shifted into more intimate territory: lingerie and underpants. Justin Bieber and Sydney Sweeney are the latest stars to propose that our intimacy comes with their brand. Behind this, a change in the income diversification strategies of celebrities, where art is no longer the main objective. Justin. Last Sunday, Justin Bieber took the stage at the Grammy Awards to perform a minimalist version of his ‘Yukon’ dressed only in a guitar and some striking baggy boxers. It was not just any artistic statement: the Canadian singer was promoting his Skylrk accessories line to millions of viewers, launching in 2024 with a minimalist selection of socks, sandals, sunglasses and boxers. The briefs sold out within hours of the Grammys performance. Sydney. Just a week earlier, Sydney Sweeney had announced the release of Syrn (pronounced “siren”), her own lingerie brand, through an act of calculated civil disobedience: hang bras on the iconic Hollywood sign. The technically illegal advertising strategy generated exactly the media coverage the actress was looking for. Their proposal also points to a specific niche: bodies traditionally neglected by the industry. His first collection, Seductressoffers underwear in 44 sizes (from 30B to 42DDD) with prices under $100. The precedent of tequila. Before the celebrity craze for underwear, there was another one that was even more graduation. George Clooney and his friend Rande Gerber decided to create their own tequila for private consumption. For two years they worked with a master distiller in Jalisco perfecting the formula, and called it Casamigos. It soon went on the market and they produced more than a thousand bottles per year. Four years later, Diageo acquired the company for $700 million. The impact was immediate. Dwayne Johnson launched Teremana in 2020. Kendall Jenner introduced 818 Tequila that same year. Michael Jordan and a group of NBA team owners founded Cincoro in 2019. The list multiplies with other famous and drunk people: Sean “Diddy” Combs with DeLeón, Nick Jonas with Villa One, Rita Ora with Próspero, and even the band AC/DC with Thunderstruck. But As experts point outbusiness imposes a change: Generation Z shows less inclination towards alcohol consumption compared to previous generations, suggesting that the tequila boom celebrity could have reached its peak. The new boom: underwear. Now that the tequila market shows signs of exhaustion, underwear is emerging as the new expansion territory for famous entrepreneurs. Rihanna started the path in 2018 with Savage X Fenty, a lingerie line that broke with traditional industry standards by offering up to 44 sizes and prioritizing racial diversity in its visual proposal. A very profitable strategy: in 2021, the brand reached a valuation of one billion dollars after raising 115 million in a financing round. Kim Kardashian was another: she created Skims in 2019 as an extension of her growing media empire, and she was not averse to controversy. In October 2024, she launched micro-thongs with synthetic pubic hair available in different colors and textures. Names more linked to fashion like Heidi Klum already have experience: she has had a luxury lingerie line since 2015, and the burlesque artist Dita Von Teese since 2012. Why underwear? Easy: the global underwear sector moved 187.61 billion dollars in 2025 and is projected to reach 314,442 million by 2035, with an annual growth rate of 5.3%. It is a well-rounded business that leads famous men and women to become aspirational models even in their most intimate aspects. The photos of Sweeney posing in her underwear look like something out of a ‘Playboy’ shoot. And now her fans can look like her. Less art. What many of these artists do agree on is that their creative production slows down when they discover that these businesses are more profitable. Rihanna hasn’t released an album since 2016. Ryan Reynolds invests in football clubs, Formula 1 teams and gin brands and only shoots movies occasionally. George Clooney is practically retired. Some analysts have already described it as a sign of modern fame: sell before creating. For some, at the moment, it is working very well. In Xataka | When they want to sell us smart underwear, the world of technology has a problem.

Bill Gates had a tendency to procrastination until he found an infallible remedy: Japanese companies

Bill Gates is not only famous for his work at the head of Microsoft, but for its enormous commitment and Requirement in the workplace. This demand reached such extremes that he was even able to Memorize cars registration that they had parked in front of the Microsoft headquarters to know which employees were still in the office and those who had gone home. However, the founding millionaire was not always so diligent with his tasks and, as confessed in his latest autobiographical book ‘Code Source: My beginnings’I had the bad habit of hurry the time to study just before the exam. However, over time, and some help from the Japanese, he learned that postponing the tasks was not viable if he wanted to take Microsoft to fruition. Gates’s youth in Harvard Bill Gates reported in his book how his university years in Harvard were marked by the habit of skipping classes and postponing any academic responsibility. His strategy was to study thoroughly only a few hours before exams, a dynamic that he shared with Steve Ballmer, his partner in Harvard and Microsoft command successor years later. “Steve and I paid very little to our classes, and then” we “furiously” Magnate in his book. Both felt comfortable challenging the limits and seeking to approve with the lowest possible effort investment. Gates came to recognize that they faced each exam as an experiment to check how far the good results could go with the minimum effort. This habit of delaying the tasks did not stay at the university, and soon moved to its professional beginnings after the Microsoft foundation. In his 1996 book, “Way to the future“Gates publicly admitted that That bad habit to postpone the tasks until the last moment became a real problem when the company grows. With his attitude, the millionaire not only slowed his work, but also had an impact on Productivity and motivation of the rest of your team. Delaying decisions began to directly affect the morals, mood and results of those who worked with him. “After Paúl Allen and I founded Microsoft, I discovered that developing the habit of delaying things had not been the best preparation to direct a company,” Gates said in his book. Gates himself estimated that he needed “a couple of years” to overcome what he called an “insane cycle”, in which he was lagging behind and generated an unavailable environment for his collaborators. The impact of Japanese customers Although in those days Gates was already beginning to be aware of his problem with procrastination in his tasks, he finished convincing when Microsoft began working with Japanese clients. In his book he pointed out that the relationship with Japanese companies played a crucial role in the process of changing habits. These companies, known for their discipline and iron control of the deadlines, did not tolerate delays. “Among the first Microsoft clients were Japanese companies so methodical that, as soon as we delayed a minute with respect to programming, they sent someone by plane to watch us, as if we were children. They knew perfectly that their man could not help us at all, but remained in our office 18 hours a day to show us how much the subject cared,” the millionaire wrote. “ Gates remembered that delaying with Japanese companies was “somewhat painful” so that external rigor and the pressure of having a vigilante all day attached like a shadow, was the revulsive that Gates needed to modify your time management. The millionaire assured that the process to leave the procrastination behind required a deep Review of your personal routines and professionals. Gates demonstrated that, although the transformation was not immediate, the Derived learning of those demands and rigor of its Japanese customers It was decisive to redefine both its personal development and Microsoft’s work culture. In Xataka | Bill Gates was so obsessed with driving a Porsche 959 that he managed to change the laws that prevented him Image | Flickr (Statsministerens Kontor)

The 80/20 rule seemed the Holy Grail for mobile batteries. It is not as infallible as it appears

Scientific evidence points to a clear path if we want to take care of our phone’s battery: keep it between the 80 and 20%. It is a common practice among smartphones manufacturers, but also among some of the most popular electric cars in the market. However, this law is not infallible. In fact, developers of Grapheneosone of the safer Roms in the Android world, they have explained why Google’s operating system occasionally skips this limitation although we have specified in the settings we want. The 80/20 law. It is not something new. He is quite studied That maintaining the battery between 80 and 20% of its capacity minimizes its chemical wear, avoiding load ends. These are the ones that most degrade batteries, so working away from these areas has direct implications on the useful life of our pile. The manufacturers use it. Apple and Google have been implementing time native measures So that if users decide, the phones can limit their load. In other words, if you want your phone not to load beyond 80%, you can leave it scheduled like this to protect your useful life. In fact, this section is usually found in the battery health submenus and load optimization. But they do not always fulfill it for a reason. One of this week’s conversations have precisely to do with this rule. From Android 15 QPR2 Users began to complain that their phones were starting to carry up to 100%, deducting that the battery protection system had been deactivated. On the contrary: this 100% load is more than necessary. The developers of Grapheneosa rom that follows the rhythm of Android Stock updates, have explained why this happens. The reason. Although loads of 20 to 80% are beneficial to maximize the life of batteries, 100% charges are eventually necessary to recalibrate the estimated battery capacity. If all cycles are made without 100%, the reading on the remaining battery will not be accurate. 100% load. Similarly, loading up to 100% is beneficial to challenge the individual cells of batteries themselves. Lithium ion batteries are made up of multiple cells and, over time, some can be downloaded faster than others. When the battery reaches 100%, energy redistributes the load along the cells so that it is equal, something that only happens with the mobile loaded completely and without using for a few minutes. Image | Xataka In Xataka | How to load your mobile as quickly as possible with these tricks

It is not infallible, but we have a trick to protect the mobile against invisible malware: a reset on time

Putting the shoot after the wound is not optimal, but it is something we usually do in the digital world. When our accounts or passwords – or those of someone close – are violated, is when we start worrying about cybersecurity. We change the passwordsWe add Two -step verification systems And we see what we can do so that Our accounts and devices are safer. And, between All types of malwarethere is a tremendously annoying and dangerous one: the spy software that performs Zero-Click attacks. The good thing is that we can protect ourselves by acquiring a simple habit: restart the mobile. Zero click. When we talk about such vulnerability, we refer to a security failure that allows someone to enter malicious software on our device without having to perform any action. Taking advantage of a mobile safety failure or PCs, hackers are capable of ‘strain’ software on the device without having downloaded anything or punctured in strange links. That is why it is called ‘Zero Click’, since, to open the doors of our device to another type of malware -like phishing, for example -we do have to perform an action. This is something that has been used recently in apps such as Outlook or in him iPhoneand the same thing always happens: failures in the safety of the app or the system opens the door torque to the click zero malware. Pegasus. These vulnerabilities usually occur the same day to launch a new version of an app or an operating system. Taking advantage of possible programming failures and safety gaps, malware can go through a back door without us knowing. And these attacks usually go hand in hand with spy software, very difficult to identify by the user, but that has almost ease access for our device. Surely sounds to you Pegasusthat spy software developed by the Israeli company that He infected mobiles of thousands of journalists, politicians and other personalities. Using capacities similar To those who attack taking advantage of the Zero-Click, it allows to see, even, conversations in encrypted apps. Through WhatsApp. But it is not the only one, since recently, spy software known as Graphite infected the mobile of several people using a WhatsApp failure. Rocky Cole is the co -founder of a cybersecurity company and has commented A ZDNET that Graphite sneaked into the mobile through an image or a PDF sent by WhatsApp To the mobile of the victims, and the underlying processes that are activated when files are received in the app are the ones that the attackers explode to infect the device. It is not known, at least publicly, if Graphite can move to the core of iOS or only operate on WhatsApp, but could take advantage of an “escalation of privileges” – a vulnerability of the app – to move outside the messaging application. Cole states that this attack was aimed at concrete people, but comments that it is an emerging threat to all. “And the world is not, at all, prepared to deal with something like that,” he says. Tract it as a computer. In the report, Cole leaves the wedge of the advertising of its application Iverify, but also two tips that are not unknown, but it is worth remembering. The first is that we should acquire the habit of restarting or off the mobile every day. The reason is that many of these vulnerabilities exist only in memory and, not being files, in theory the malware should be eliminated when cleaning the memory after a restart. The bad thing is that it is easy for the spy software to return to the device, so something that it also recommends is to install the updates as soon as they are available. These patches usually cover the vulnerabilities found by both companies and external groups, such as Mozilla Security Groupwho analyzes the software and warns those responsible to patch it. Better turn off. Although several security experts agree that we should not leave the mobile on 24/7, not everyone agrees that a simple restart can solve these problems. The reason is that, when restarting the device, some mobiles try to maintain everything as it was before, storing certain data in memory and these being the ones that would take advantage of the hackers. The NSA – the United States National Security Agency – commented that It is best to turn it off completely and wait a few seconds before turning it on again. In this way, all applications have to start from scratch again. And, according to the NSA, it is something we should do once a week. Beyond security. The NSA itself coincides with school that restarting or turning off the mobile is not a magical solution against this type of malware, but it can stop cybercriminals and make them engineer new ways to maintain access, perhaps being these more visible for device safety systems. But well, apart from security, both on iPhone and, above all, in Android mobiles, make a restart every so often Close processes and release RAM. It happens, as we say, especially in Android, where the system code can ‘fight’ against the manufacturer’s customization layer, making the mobile not do well that we should have been without restarting/off because there will be many waste in the RAM. Bad? That is something that forces us to acquire a new habit. Turning it only takes us for a few seconds, but if we are not used, the easiest thing is for us to forget. The good thing is that many mobiles already include restart and off options programmed in their adjustments. Image | Xataka In Xataka | The rear door that the United Kingdom wants in Icloud is a nightmare for all: Apple has just taken an unprecedented measure

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