Hormiguero

Broncano has broken the only unwritten rule of ‘La Revuelta’ with Rosalía. And thanks to that he has managed to overwhelm ‘El Hormiguero’

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In a season that is being characterized by the comfortable and placid victory of ‘El Hormiguero’ in practically every night in which he faces ‘La Resistencia’, it is a real surprise that Broncano’s program ahead of his rival in a clear and indisputable way. What is not at all surprising is how he has achieved it. He has resorted to the number one obsession currently in Spain as a whole: Rosalia. The data. Rosalía has helped Broncano achieve nothing less than his historical maximum quotawith 20.4% share and peaks of 27% in its final stretch. It is also their largest victory against ‘El hormiguero’, with a 5.2 point advantage in strict coincidence. La 1, thus, leads on Monday with one tenth ahead of Antena 3. It is the first time, in addition, that the program reaches 20% of share. ‘El Hormiguero’, of course, has not done badly: Andy (of Andy and Lucas) makes 15.3 of shareand both leave behind Temptation Island 9′, which with 1,344,000 also marks its own season high. Why has he achieved it? Rosalía’s participation in the program was partially out of the ordinary in the program, although at this point the Broncano team has become accustomed to surprise the publicespecially with the most relevant guests. First, Rosalía arrived at the theater with a spectacular reception, integrated into an original fictitious “neighbors’ meeting” scene with figures such as Pedro Almodóvar, Manuela Carmena and La Zowi. During the interview he improvised acapella a fragment of her song ‘La perla’ and shared with the audience a cake that she baked herself the night before. (But above all) why he has achieved it. since last week It was known that Rosalía would attend the Broncano program. The expectation was such that RTVE made an exceptional decision: to promote the interview on news programs and other programs on its schedule. This is an unusual decision for ‘La Revuelta’, which has sometimes started its program without a clear guest (as happened with the controversy by Jorge Martín), something that Motos, thatAnnounces all the guests of each week in advance, it cannot be allowed. But after some hearing results manifestly inferior to those on the Antena 3 program throughout 2025, TVE knew that it had the most important guest of the year on its hands, and it could not stop announcing it. Grow without stepping. Since its premiere a little over a year ago, ‘La Revuelta’ stood out for standing up to ‘El Hormiguero’ without needing to steal your audience. A new audience that usually does not watch television at that time joined the Access to watch Broncano’s program, which is a very notable phenomenon on television, where the public moves from one program to another, usually to the detriment of rivals. This time, Broncano unleashed this strange phenomenon again: neither Motos nor ‘Temptation Island’ made numbers lower than usual (in fact, they were pretty good), but he won the game handily. Rosalía, the definitive cultural artifact. Rosalía has managed to be a transversal phenomenon that unites different generations and social strata. From the teenage audience to older fans, which has undoubtedly benefited ‘La Revuelta’. With that ‘Lux’ that achieved 42 million views in 24 hours despite the previous leak, Rosalía not only reveals herself as a singer, but as a cultural event. The surprise presentation in Callao brought together thousands of fans who overwhelmed the center of Madrid: no other Spanish artist generates this level of unanimous media attention, nor the ability to paralyze the country when they announce something new. In a fragmented cultural panorama, divided into dozens of niches, Rosalía’s merit is doubly striking. In Xataka | The exception of ‘El Hormiguero’: no ​​successful program in the history of Spanish TV has lasted so long

‘La Revuelta’ and ‘El Hormiguero’ do not face a war of audiences, but politics lies, and yesterday we saw the first exhibition

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As they say in the series: “In the last season of ‘La Revuelta’ vs. ‘El Hormiguero’ …”. And the last thing that happened is that after the Zambombazo de las Campanadas With Broncano and Lalachus in La1, The audiences were retreating timidly and ended with a clear victory of ‘El Hormiguero‘. Not sweeping, but winning consistently every night. Does that want to say that this season the waters are going to calm down and ‘La Revuelta’ will admit his quiet defeat, letting motorcycles reign? Not remotely … The audiences. After sweeping Monday with football, on Tuesday 9 she marked the return of ‘La Revuelta’, after a week in which Motos already had her new season at solo. Broncano stayed on Tuesday only a few tenths of his competitor (16.4% compared to 16.8%). Last night the distance increased, getting closer to what we saw in spring (16.5% of ‘El Hormiguero’ against 15.1% of ‘La Revuelta’). They are figures that give us an overview, but not detailed of what happened yesterday, since among other things and how we have spoken other times, Broncano does not announce your guestswith what does not depend on their potential to propel their figures. What happened yesterday was a especially tense night, with two unusually politicized and strident guests. Mariló Montero against Broncano. Invite Montero to the set of ‘La Revuelta’ It seemed a counterfit idea, although there was an excuse: he is a contestant of the new edition of ‘Master Chef’, but a good part of his career has passed as a combative conservative speaker in large audience programs as ‘Public mirror’ or in La1 itself, whose morning magazine presented between 2009 and 2016. The interview with Broncano was so tense that, for the first time, the guest did not sit to sit. They were discussed, from absolutely contrary positions, issues such as bullfighting (Defender one, Antitaurino the other) or freedom of expression (the famous and so relative “nothing can be said” that so often comes up in ‘El Hormiguero’). The interview was embedded in a tense atmosphere and between accusations not veiled that Broncano had been finger by the government to propaganda. Montero, however, was in a hostile environment: it was booed and its arguments were dismantled almost without opposition. Broncano preached for converts and the program served to strengthen his audience and positions. Nacho Cano and Motos. For its part, ‘El Hormiguero’ He invited a lavish Nacho Cano to his setwho sowed his appearance of shocking statements: he assured that he lives with fear and that he keeps money so that, in case of being killed, “those who do it, pay it.” He said that “I fear that they hit me” three days after denouncing by prevarication (For the third time) To the judge who brought the Malinche case, already filed. He aited the government of being a criminal gang, told the Police as part of the conspiracy and said that only the Civil Guard can save us from this union. Leaving aside the crazy accusations of canoe, the truth is that his words were dyed of a fury somewhat out of control and clearly politicized. And that, on the one hand they contrasted with that idea that “nothing can be said” and, on the other hand, that only the1 is politicized. Hostilities are intensified. The impression that leaves us on the tense night of Wednesday 9 is that both programs have drawn the heavy weapons to combat their rival from the beginning. Motos has taken three conservative icons this week such as Bertín Osborne, Arturo Pérez-Reverte and Nacho Cano, and Broncan Ampendera on the left. The numbers no longer. Perhaps because they know that if the PSOE government ends ‘the revolt’ it can have the days counted (it does not matter or not: that is the vision of the program), and perhaps the fight for audiences, Broncano and theirs may have chosen to intensify the fight in the political mud. Bringing Montero to ridicule it is not exactly the most elegant of the movements, but the presence of Nacho Cano in ‘El Hormiguero’ was able to be squeaky even for the regular motorcycles, given the extravagance (and radicality) of the guest. If this has done nothing but start, we will be entertaining this course. Header | RTVE / Atresmedia In Xataka | The motorcycle and broncano clash honors a long television custom: that of the presenters wars

The figures of ‘El Hormiguero’ certify who won the war with ‘La Revuelta’

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A few weeks ago we certified that An undisputed winner in the conflict of the access that kept us in suspense for months (El Hormiguero vs. The revolt). Now we can talk about something less subjective, more quantifiable with figures: income and benefits that the Motorcycle Program on Antena 3 has receivedand another conclusion is drawn on the horizon. Actually, the shock with Broncano has come great. The accounts. Pablo Motos and Jorge Salvador, owners of producer 7 and Action, which performs the program for Atresmedia, have had benefits of 8.05 million euros that will be distributed as shareholders of the company, 60% more than the previous year. The 6.7 million benefit has also been very slightly higher than that of 2024. And there are also 5% in revenue, which this year have reached 32.9 million. The producer had already entered 2024 8.5% more than in the previous year, and had experienced a 55% growth. We can even go back back in time to verify the undisputed success of the producer for years: already in 2021, 7 and there were action distributed eight million euros between its only two shareholders (and four in 2022). This year that astronomical distribution figure of dividends is recovered, which certifies the good health of ‘El Hormiguero’ in a year that seemed complicated. How money is distributed. The dividends of 7 and action are distributed to 50% between their two partners. Motos does it through Japala Japala and Jorge Salvador through Primetime Production. In addition, both receive 100,000 euros as administrators of the common company. It is an association of great success that has led to ‘El Hormiguero’ to lead the ranking of The most seen in Antena 3 in the last 11 yearsalready exceeding half of The 19 it has in Antena. Against Broncano. Behind him premiere in September of ‘La Revuelta’his rivalry with ‘El Hormiguero’ put in trouble more than one day the hegemony of motorcycles, with Broncano anticipating him in audience on more than one occasion and, of course, generating a styles shock that moved to social networks and continuous allusions from the programs. In fact, 2024 ended ‘La Revuelta’ Gaining slightly ‘El Hormiguero’with more days as a hearing leader. However, Motos seemed to return with renewed energies after the Christmas break. Broncano experienced a small wear effect, and although its program is far from being a failuresince it generates conversation and plant very dignity to ‘El Hormiguero’, it remains (at least until its return after summer) in an honorable second position. Without advertising there is no benefit. It is obvious that in terms of fame or audience (which can be quantified from many points of view) the triumph of ‘El Hormiguero’ is relative, but it is not in benefits: Formwork Encofrassa, the producer of David Broncano, Jorge Ponce and Ricardo Castella, stays far behind motorcycles and Salvador. According to the Mercantile Registry, the business figure in 2023 of the producer – last registered year – was 2.5 million and obtained a benefit of 215,000 euros. These are figures prior to the premiere of ‘La Revuelta’, but already made ‘the resistance’ in Movistar Plus+. In addition, when issuing in La1, ‘La Revuelta’ does not have advertising or can make promotions with the same freedom as El Hormiguero, so the benefits will be substantially lower than those of its rival in any case. Unexpected effect. Views these figures, you cannot speak of the effect of ‘El Hormiguero’, which has remained faithful to its usual codes, aware of what its audience is looking for. Guests such as Carlos Alcaraz, Antonio Banderas, Karla Sofía Gascón, Raphael, Laura Pausini or Illia Topuria and Marc Márquez, and collaborators such as Juan Ibáñez, Damián Mollá, Luis Piedrahita, Nuria Roca, Tamara Falcó, Juan del Val or Susi Caramelo have delineated a completely continuous season. An intelligent play, taking into account that advertising income has not resent the least. ‘El Hormiguero’ continues to reign at the gates of its twentieth anniversary. Header | Atresmedia In Xataka | The motorcycle and broncano clash honors a long television custom: that of the presenters wars

After the surprise, ‘La Revuelta’ is discovering to what extent ‘El Hormiguero’ is a complicated colossus to win

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Although in its first months of life the fight between ‘El Hormiguero’ and ‘La Revuelta’ He was fiercewith victories in audience almost alternating Mathematical, the situation has changed. David Broncano has not advanced ‘El Hormiguero’ for weeks, which puts the star program of the Nights of La1 in a hurry: he needs to find a way of counterattacking. A 2025 fall. The competition during the first months of ‘La Revuelta’ resulted at the end of last year with A tight victory: 15.7%against 15.6%, with Broncano beating more clearly in the strip of strict coincidence (16.3%/15%). But Something seems to be failing in 2025: The first quarter 46 days of ‘La Revuelta’ and 47 of ‘El Hormiguero’ were issued, and Antena 3 imposed on LA1: it obtained an average of 14.8% compared to 13.4%. In 35 days he won ‘El Hormiguero’. Second quarter with a clear winner. But in the April months And May the thing has not gone much better: in these five weeks, only three days got ‘the revolt’ to beat ‘El Hormiguero’ (April 2, 3 and 15, the last one being the motorcycle program a replacement). That is, the Broncano program has been advancing its rival for more than a month, with figures that are close to 10% of Shareeven often without exceeding it, while ‘El Hormiguero’ is accommodated closer to figures around Share 13-15. That is, not only does it advance to his rival, but his audience has dropped: he is far from that 14.8% he averaged in 2025. Is it a ‘the revolt’ disaster? Actually, they are not bad figures, especially if we compare with the average audience that La1 made in that strip of Access before the arrival of Broncano (for example, in the first half of 2024 the 1 averaged 9% share). Thanks to Broncano the 1 passed in the annual ranking of Ser the third most watched chain of 2024 to be the second (With the additional impulse, yes, of the Eurocup and the Olympic Games in June and July: it was in those months the most watched chain, after 12 years without leading a month). The figures of ‘La Revuelta’, as a whole, are not disastrous, but Broncano resists leadership. There is no surprise anymore. There is another possible reason for this fall: the known as “wow effect” (that is usually used in marketingbut it also serves any content proposal for the general public, such as television programs) is no longer that of the early days. Gone were the reaction to the theft of a guest with a Documentary about the Berrea del Ciervo By way of response, the splendid Amaia’s performance which closed 2024 or how two icons of the program, such as Broncano and Lalachús, attracted the attention in the New Year’s Eve bells. Since then, few actions in the program have achieved that effect: perhaps the Short around the lottery raffle or the striking LEIVA LIVE performance With numerous invited stars. Little thing for a program that has not been assigned to Trends of social networks, something that A few months ago I got almost daily. ‘La Revuelta’ no longer surprises the same. A formula that accuses tiredness. What could happen? One possibility is the exhaustion of the surprise effect: ‘La Revuelta’ started as ‘the resistance’ in Movistar Plus+ in February 2018, which is seven years in which the formula has barely experienced variations. It is an exhaustion that It does not affect the much more veteran motorcycle program: The solid but well -founded structure in some collaborators and sections that have been among the most watched on television make not evolving a problem for Broncano. For motorcycles, however, and as it has demonstrated by liquidating A rival behind another, His monolithic scaffolding is his main weapon. The TV family does not take off. It is not the only proposal of the renewed TVE that Sergio Calderón directs that does not finish finding its space before the competition. On its third day on antenna, after a Dubitative start with a ride‘The family of TV’ It fell yesterday to a very lazy 6.2%with only half of the fee that the winner, an increasingly grown Jorge Javier with 12.1% of Share. It was the most ambitious bet of this first half of 2025 for RTVE and the return of Belén Esteban to the front line awakened expectation, but the result does not seem to be convinced in its week of debut to the public. Header | Atresmedia / RTVE In Xataka | Broncano, Giró and Buenafuente: the plan of the new director of TVE to put the audience war upside down

Katy Perry has taken advantage of her trip to space to promote her tour. Going to space is like going to El Hormiguero

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The little New Shepard rocket in Blue Origin has taken off this Monday for the eleventh time with six people on board. On this occasion there were six women. Among them, pop superstar Katy Perry, who has taken the opportunity to promote the opening concert of his tour in Mexico. A space flight without men. Blue Origin’s NS-31 mission has been The first space launch without men since 1963when the Soviet Union put the first woman in space into orbit: Valentina Tereshkova. Chosen by Lauren Sanchez, the fiance of Jeff Bezos, to “inspire the coming generations,” five women and Sanchez herself They flew above the line of Kárman (the official border of the space), floating in the capsule for three minutes before falling back to the ground with parachute. In addition to Katy Perry and Lauren Sanchez, among the crew members were Gayle King (co -exposed “CBS Mornings”), Aisha Bowe (former NASA rocket scientist), Amanda Nguyen (researcher in Bioastronautics) and Kerianne Flynn (film producer). Short, but intense. The six women traveled to the launch platform in two Rivian electric trucks, The rival brand of Tesla financed by Amazon and Jeff Bezos. Bezos was driving one of them. They made a brief stop in front of the rocket for some photos and then uploaded to the capsule to take off. The New Shepard rocket ignited its hydrogen and liquid oxygen engine at 13:30 UTC. Two and a half minutes later, it detached from the capsule, which amounted beyond the border of space, Up to 107 kilometers above sea level. Oprah, Kris Jenner or Khloe Kardashian looked up from the public. On the 7:30 minute, the rocket landed on its own. A minute later, the capsule opened the three parachutes to cushion its descent, between shouts of joy of the crew, who touched earth over the 10th minute. The suborbital flight was brief, but intense, judging by the micro open inside the capsule. Promotional moment Katy Perry took advantage of the minutes in the space to sing “What a Wonderful World” and reveal part of the setlist of his new tour, which will begin in Mexico; turning a space launch into promotion, as if it had gone to El Hormiguero. The singer and Gayle King have joined the growing list of celebrities who have flown to the space with Blue Origin. Jesús Calleja was in the previous missionNS-30, as part of a documentary financed by Amazon Prime Video and Mediaset. William Shatner, Captain Kirk in “Star Trek”, also did in 2021 invited by Jeff Bezos, the company’s owner. Laura Shepard (Alan Shepard’s daughter, the first American in space, which gives name to the rocket), Ed Dwight (The black astronaut that never flew) or the YouTuber Coby Cotton (of the Channel Dude Perfect) have also crossed the karm line aboard the New Shepard rocket. Many of them as part of an effort of Blue origin to promote its tourist flights. Meanwhile, in Spacex. Spacex has had a small number of totally private missions. The first It was inspiration4funded by businessman Jared Isaacman, who is one step away from directing NASA. The Missions of the AXIOM company, operated by Spacex, to the International Space Station mix services for space agencies (ESA sends some of its astronauts in this way) with space tourists willing to live a couple of weeks as authentic crew members of the ISS. Polaris Dawn, again funded by Isaacman, made history with The flight to higher altitude from the Apollo missions and The first commercial extravehicular activity of history. More recently, Fram2 launched a Bitcoin tycoonChun Wang, and his friends on the first flight in polar orbit. From Dennis Tito to Katy Perry. As the reusable rockets (and space airplanes such as Virgin Galactic) reduce the cost of launching people into space, more and more millionaires fulfill their dream of seeing the earth from above as did the New Yorker Dennis Tito, The first space touristin 2001. Tito paid $ 20 million to fly to the ISS for eight days aboard a Soyuz Russian ship. His trip opened the door to a handful of extremely rich individuals who followed their steps during the next decade: Mark Shuttleworth (South African, 2002), Gregory Olsen (American, 2005), Anousheh Ansari (Iraní and First Space Tourist, 2006), Charles Simonyi (Hungarian, 2007 and 2009), Richard Garriott (British 2008) and Guy Laliberté (Canadian and founder of the Circo del Sol, in 2009). The price of a seat in the New Shepard rocket is confidential, but It is estimated at just over one million dollars. Little more than a flight in the Richard Branson space aircraft cost Commercial Space Stations are operational. Image | Blue Origin In Xataka | The Calleja effect: Going to space is going from a great aspiration of humanity to a “Ryanair with rockets”

Six months later, ‘La Revuelta’ and ‘El Hormiguero’ are still tied at audience. It’s excellent news for Broncano

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Practically from the premiere of ‘The revolt‘Last September, that is, now almost six months ago, press and spectators we have raised a battle narrative between the two programs of the Prime Time. Given the spectacular audience rates that both programs have sustained and that We have been following practically day by daytried to proclaim a winner on both sides. The truth is that numerically still does not have a clear winner, although there is a battle that ‘El Hormiguero’ had won from the beginning: that of advertising. The battlefield. Broncano did not have to wait too long to proclaim his first victories. In fact, from nothing less than The second day in broadcastits many initials could be aim: nothing less than 4.4 points of Share Of advantage in the strip of strict coincidence of both programs, a measure that we have used to using hereinafter. ‘El Hormiguero‘He began to stretch his start and farewell hours (a measure that would soon imitate Broncano) to add more spectators, which ended up renting, as we will see. But in the strip of a little less than an hour in which both programs coincided, the victory used to stop for the new 1 program. 2024: We have a winner. The Barlovento Communication agency did when it ended 2024 An analysis of the figures of ‘El Hormiguero’ and ‘La Revuelta‘. He gave the victory to Broncano by the minimum: 26.7 million total viewers in the case of motorcycles compared to 28.9 million for the La1 program. In Sharethe difference is almost negligible: ‘El Hormiguero’ had a fee of Share average of 15.6% compared to 15.7 of ‘La Revuelta’. If we buy the monthly evolution of this graph we will see that ‘La Revuelta’ has an advantage in two of the four months of 2024, and the same happens with the number of viewers. The sum gives Broncano victory, but no matter how little. He Prime Time Live, the fight continues. The return to normal after Christmas holidays has been full of ups and downs. ‘La Revuelta’ brought together more media attention after New Year’s Eve bellsbut motorcycles has remained firm. And so, there has been Shares For all tastes. He Return on January 7 He resulted in an overwhelming Broncano victory (17.4 compared to 13.2), but they quickly matched with tenth differences. There were also total victories from Antena 3, such as The night of January 15where Joaquín as a guest of ‘El Hormiguero’ (16%) and with his own documentary (16.3%) overwhelmed La1 (11,8). ‘El Hormiguero’ has also had Rachas of victories (four in a row) to finally return to The usual situation. Some extra potholes. In addition, at this 2025 start, both ‘El Hormiguero’ and ‘La Revuelta’ have encountered a couple of extra challenges, which did not have in the last months of 2024: on the one hand the unforeseen success of ‘The island of the temptations’, which has turned his Montoya into An international success And he has taken the assault on Mondays and Wednesday. On the other hand, the Champions League has caused the audiences of both programs to fall When they have coincided with one or more important matches, and the Copa del Rey has delayed the Broncano Start time, sinking your audience. The novelty effect does not exist with Broncano. The “novelty effect” is an issue that is being studied in marketing for years: The emotional implication that raises the new He brought up when he talked about the arrival of Broncano. There was the possibility that ‘the revolt’ would deflate as the initial impact passed. Finally, it seems to corroborate that the data that the first hearings persist: Broncano has appealed to an age strip And a type of audience that television did not see before that time, which has had an additional effect: the hearings of ‘El Hormiguero’, little interested in ‘La Revuelta’, have barely experienced variations. The victory of ‘El Hormiguero’. Although the figures do not give motorcycles, in one aspect it can be calm: The juicy advertising income from your program They have not descended. The impossibility of the1 to issue advertising (except for occasional sponsorships that have already been given Some disgust) Leave all the advertising investment of that strip in the hands of the Antena 3 program. So although a contender has emerged at that time, something can be congratulated: at least, its competitor is on public television. Header | RTVE, Antena 3 In Xataka | The motorcycle and broncano clash honors a long television custom: that of the presenters wars

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