the price of a hectare of olive grove falls in Jaén while the rest of the land soars
Something is happening in Jaén. The price of a hectare of olive grove has fallen: it went from 17,682 euros in 2023 to 17,499 euros in 2024; the last year of which we have consolidated data. And it may seem like an anecdote (after all, it is a decrease of 1.03%), but it is not. Because while the olive grove loses value, the rest of the agricultural land increases: the orchard increases by 13%, dry fruits by 19.7%, arable land by 18.3% and subtropical crops by 26.1%. What is happening to the olive grove? A complicated question. We could talk about many factors (the collapse in the price of oil at source, the increase in production costs or a 2025-26 campaign that was expected to be bad before it started), but we would be focusing on the situation and not on the underlying trend. The central issue hidden in the data is that Jaén is the “canary in the mine” of the Spanish olive grove. After all, Jaén is especially sensitive to changes in the profitability of the olive grove: on the one hand, the monoculture concentration of the olive grove in the province has caused many parallel dry lands to be in slope areas that are difficult to mechanize and almost impossible to convert into intensive ones no matter how much water is available. And let us not forget to remember that the olive grove does not stop growing. With the only exception of the small decline in 2022 (0.08% already recovered in 2023), the hectares of olive groves They have grown year after year. Does demand grow and price fall? With the provisional data of the Survey on Crop Areas and Yields (ESYRCE) 2025 of the Ministry of Agriculture, Fisheries and Food (MAPA) in hand, the olive grove area in Spain reached 2,873,396 hectares. This is 1.63% more than in 2024 and 5% more than in 2015. And yet the price falls. The key is that does it unevenly: Irrigation gains ground over dry land, super-intensive olive trees in hedges spread over land previously dedicated to cereal or cotton, and investment funds concentrate their enormous resources in areas with more water. The great transformation of the Spanish olive grove. We said it years ago, Spain faces an enormous agrarian challenge, an unprecedented industrial reconversion: convert 1,901,529 hectares of olive groves into irrigation before it’s too late. And that “afternoon” is closer than ever because the Junta de Andalucía The cut in aid amounts to up to 22% to the Jaén olive grove that would derive from the proposal for the new CAP. Here is the key, here is the factor that will change the field in the coming years. Image | Txemari. (Navarre) In Xataka | Spain faces its greatest agricultural challenge of the century: converting 1,901,529 hectares of olive groves into irrigation before it is too late
