Freepik

Freepik is now called Magnific. And the name change is the least of it

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Freepik has rebranded itself as Magnific. The Malaga company, founded in 2010 as a search engine for graphic resources, has decided to adopt the name of the Murcian startup that it acquired in May 2024 and reorganize its entire generative AI offering for creatives under that brand. The move comes accompanied by figures that explain why it is worth taking the step: $200 million in annual recurring revenue, more than one million paying subscribers and 250 business teams using the platform, including those from BBC, DeliveryHero, Huel, R/GA, Damm and Job&Talent. Why is it important. Few European companies can stand up to the wave of American creative platforms (such as Midjourney, Runway or Leonardo) without having raised a single round of venture capital in the United States. Freepik, now Magnific, is one of them. And it is doing it from Malaga, with a different model from the rest: instead of competing for the best image or video model, it aggregates the leading models on the market and integrates them into a single professional production environment. It is a commitment to being the layer that unites, not the one that generates. The context. It is worth remembering where this story comes from. Freepik had been there for years stealthily becoming one of the most relevant players in the global graphics sector: in 2020 EQT bought the business in one of the largest Spanish technological operations, and since then the company has chained acquisitions (Iconfinder, Videvo, EyeEm…) and a turn towards generative AI. The purchase of Magnific in May 2024 It was the turning point. Magnific was then a five-month-old startup founded by Javi López and Emilio Nicolás that had popularized the concept of reimagined upscaling: enlarge images generating new details in the process. The operation was carried out without the two brands merging. Until today. Magnific Spaces interface. Image provided. Between the lines. That the resulting company adopts the name of the acquired company and not that of the parent company says something: Freepik clearly carried a perception of a bank of images of stocksa business perceived as conservative and little linked to AI, to novelty. Magnific, on the other hand, had less of a brand, but was synonymous with cutting-edge AI and a tool admired by the international creative community, even commented by Elon Musk a few weeks after its launch. Adopting the Magnific name is, above all, a positioning move: the company does not want to continue to be associated with vectors and templates, but with AI-assisted audiovisual production. It’s a rebranding to where the future money is, not where your legacy is. In figures. The data that the company has shared outlines an unusual trajectory in European AI: $200 million ARR (annual recurring sales). 1 million paying subscribers. 100 million monthly visits. 175 million images and videos generated per month. 250 business teams in production. 2,000 subscriptions to the Business plan in its first six weeks, with a current rate of 150 new devices per week. Andreessen Horowitz ranks it as the largest European generative AI web company by number of users. In detail. What is offered under the Magnific umbrella covers the complete visual production cycle: 4K image and video generation with audio, upscaling own, collaborative space in real time (Spaces), 3D environments, multilingual lip sync (Speak), speech synthesis, sound effects, and a legacy library of 250 million assets. The business promise is not to have the best model in a category, but rather that a creative team can do all the work without jumping between five different tools. He’s not doing bad at all with that proposal. And now, with the unified brand and the financial muscle to accelerate, it is time to convince the market that this promise also applies to the giants that come after it. In Xataka | Freepik, winner of the special Xataka Award for the best Spanish technology company of 2025: from image bank to Adobe rival Featured image | Magnificent

Your subscription now includes 99,999 Freepik credits to use its artificial intelligence

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Xataka Xtra keeps improving. If just a few days ago we announced an exclusive discount in the Samsung online store, today we are pleased to announce that, from now on, all members of the Xtra community can get 99,999 free credits to use Pikasothe suite of generative artificial intelligence tools from the Spanish company Freepik. In this way, anyone can generate a (good) handful of images, audio or videos using models such as Nano Banana 2, Kling 3.0, Seedance 2.0, ElevenLabs Music or Google Lyria, among others. This is an exclusive advantage for Xataka Xtra members. If you are not yet part of the community, You can subscribe from only two euros per month. Freepik credits galore for Xtra members From this very moment, all Xataka Xtra members will find in their member area a unique and exclusive code for each useras well as instructions to redeem it in your Freepik accounts. The code gives access to 99,999 Pikaso credits that will last until completely consumed or for three months from when the code is redeemed. If the code is not used, it will expire within one year. It should be noted that it is not necessary to be a Freepik subscriber, just create an account and redeem the code. Here you can find all video models, all image, all audio and all 3das well as the amount of credits consumed by each generation. For example, Nano Banano Pro 2 4K consumes 150 credits per image, so your code could generate 666 images. Seedance 2.0, for its part, consumes 5,500 credits for every 15 seconds of 720p video. That is, there is more than enough credits to try and experiment as much as you want. In addition to these models, Magnific, the AI ​​rescaler, is also available. Join Xataka Xtra and save The Xataka Xtra subscription includes this and many other exclusive benefits, from a Discord server for subscribers to a direct line with editors through El Consultorio, a monthly meeting with the house’s editors and, as is obvious, an ever-growing list of discounts and advantages on digital services. Can join Xataka Xtra from only two euros per month and take advantage not only of these Freepik credits, but of all those already available and those yet to come: Image | Xataka In Xataka | 48 hours at Upscale Conf: what happens to human creativity when thousands of human creatives fall in love with AI

A startup from Malaga is the most used European AI app in the world according to Andreessen Horowitz. It’s called Freepik

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The venture capital firm Andreessen Horowitz has prepared its already traditional ranking with the world’s top 100 end-user AI applications. There are many predictable ones in the top positions, but we are surprised because among the top 15 is none other than freepikthe platform created by the Malaga startup of the same name. Freepik in the world top. On the list we have many usual suspects (and some not so usual) in the top positions, but one of the big surprises on the list It is the Freepik platformwhich is ranked number 11 and is the only representative of our country in that ranking. But besides that, it is the first of all Europeans included on the list. This specific list is made with the number of unique monthly visits as a criterion. USA dominates. In that list the dominance of apps from American companies is clear, and only the Chinese one DeepSeek sneaks into the top 10 list. Here ChatGPT dominates the ranking with Gemini and Canva completing the podium, but it is surprising to see the relevance of Grok, ahead of Claude. And Google shines with its own light. Within the list, the presence of Google is also notable, which has four tools on that list: Gemini (in number 2 on the list), Google AI Studio (10), Google Labs (25) and the splendid NotebookLM (30). Most of these apps come from the US. Graphic: Xataka with Gemini. Data: Andreessen Horowitz. China tightens. It may seem that China’s role here is less relevant than it should be, but it must be taken into account that many Chinese startups focus on platforms and applications for the Chinese market. Even so, there are clear protagonists such as Capcut and Doubao (ByteDance), Qwen and Quark (Alibaba), Kimi, Kling, Cutout and of course the aforementioned DeepSeek. Europe has its protagonists. Freepik is the clear standout on this list among the European AI applications, but there are others that stand out and manage to make it onto the list such as Photoroom (France), Turboscribe and Veed (United Kingdom), Remove.bg/Kalleido (Austria) and another standout, ElevenLabs (based in London). An evolution towards hybrid apps. As Andreessen Horowitz points out, three years ago the distinction between “native AI” products and traditional software was clear. Today that barrier has disappeared, since massive tools like CapCutCanva or Notion have integrated generative AI as the core of their experience and revenue engine. They have taken advantage of their inertia, they have adapted and they have won. In mobile apps the ranking changes, and a lot. The most popular AI mobile apps in the world based on their number of active users each month is very different. Here Freepik disappears from the list, for example, and it is China that totally dominates with 22 of the 50 apps (44%). The US has 13 apps on the list (26%), while Europe only has four (8%) and other countries share the other 11 (22%). Here China benefits from its huge user base, who also very frequently use AI applications for all types of functions. ByteDance is especially eye-catching and has five apps on the list (CapCut, Doubao, Cici, Hypic and Gauth). Divergence of approaches. In general, all apps try to build user loyalty through their ecosystems and try to integrate more and more things so that one does not leave them. However, there are important approaches among some such as ChatGPT, very oriented towards being a “super app” for mass consumption, and Claude, from Anthropic, which focuses on professional and technical users. AI wants to be almost invisible. AI is no longer a destination, a website to go to, but is becoming part of the experience, a function integrated into the application. Thus, it now resides directly in the browser, in development environments or in office suites. In Xataka | The war between Anthropic and the Pentagon points to something terrifying: a new “Oppenheimer Moment”

Freepik has just launched an Open Source model with a groundbreaking characteristic: licensed images

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The Spanish Startup Freepik is already one of the absolute referents in the segment of artificial intelligence, but its last launch is especially significant. It is a new model of its own generative called F lite which is a new blow to the table for several reasons, but especially for an especially striking. Licensed images. Freepik, in collaboration with Fal.AI, has presented F lite, a model of generative text in image that stands out especially for being trained “exclusively with high quality images, with legal support and copyright protected” thanks to an important detail. They come from the Freepik library. Inspired (partly) in Deepseek. In Xataka we have talked to Omar Pera (@ompemi), Product responsible in Freepik. He has explained to us how the Deepseek Chinese model served as inspiration by demonstrating that it was possible to create a small but very capable model with much less resources and data. F lite is trained with “only 80 million images, compared to more than one billion usual images” in models of the generative images of the competition. Open Source. As explained in the technical report that accompanies the launch, F Lite is also An Open Source model of 10 million parameters-diminuto if we compare it with the 1.76 trillion estimated GPT-4-which has been trained for two months in 64 GPUS NVIDIA H100. A sample of the result obtained with F lite via Fal.AI. The car does not resemble Renault 5, true, but at least at the level of photorealism the result is really decent. Small but solvent. As explained Iván de Prado (@ivanprado), one of the top people responsible for its development, F lite is a decent model to generate certain types of images despite its small size. It also has its limitations, and can show anatomical defects or not give good results in complex or text rendering. The model is available in two versions in Hugging Face (regular, Texture) and in Fal (regular, Texture). It is also possible Download the github and use it at home, for example via comfyui. Is just the beginning. The launch of this model raises the beginning of an especially striking project that could gradually make it an alternative that rival the most ambitious models, but always supported by that argument of being trained with licensed images and being Open Source. More options for users. The model is not part of the moment of the offer of models available on the Freepik web platform, yes, and does not compete directly with models such as FluxMystic or image 3. “The bet and strategy does not change,” Pear pointed out, and consists in “optimizing the user offer and offering the best technology to solve the problem” and the need of each user. Demands everywhere. We have been seeing how artificial intelligence companies make indiscriminate use of content protected by copyright to train their models. They usually do it without a license and without having permission to use those works, and that has caused numerous Copyright rape demands, especially in cases Like OpenAi. Freepik Enterprise. This announcement comes almost at the same time as its new business offer, called Freepik Enterprise. Omar Pera confirmed that the initial reception of F Lite has been remarkable since this new service. In this area it is precisely where using a model like this is especially interesting, because “companies are covered” when using a model trained with licensed images. A by adobe and other rivals. Pera also pointed us out in Freepik They do not compete With images, “we are going for professional use cases of marketing or design.” They are not compared to a Getty or a Shuttersock, and more “with the creative tools of Adobe, with Leonardo (part of Canva from a year ago) or with the professional services of Midjourney. “ Image | Freepik In Xataka | All the great AI have ignored the laws of Copyright. The amazing thing is that there is still no consequences

Freepik already integrates 2 to generate video with AI. He has even released it even that Google herself

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Freepik has been consolidating for some time as A reference in the creation of multimedia content with AI. Not only at the national or European level, but worldwide. And now he has surprised the world by premiere exclusively, Google’s 2. Why is it important. The launch of I see 2 through Freepikeven before, on Google’s own platforms, it marks a turning point in the generative and consolidated market to the Malaga company as a global global actor. The context. The alliance between Google and Freepik is more than a simple technological collaboration. It represents a change in the usual strategy of the giants such as Google, who usually reserve the firstfruits for their own platforms. It has not been the case this time. Google, by deference towards a Partnerby commercial strategy or for the good work of the company Malaga, it has allowed it to be Freepik who hit first with I see 2. An example of what this integration is capable of doing, provided by Freepik itself: In figures. Freepik’s impact on the creative industry is huge: 64 million creatives use the platform. 247 million available graphic resources. 600,000 premium subscribers. More than one billion images generated with AI. In detail. I see 2 promises to raise the bar in the generation of video by AI: It offers unpublished realism in animations. Notably improves the accuracy of movements. It generates more fluid and natural transitions. The first 10,000 users to register They can try the system for free. Deepen. The Freepik CEO, Joaquín Cuenca, He explained They have been testing for weeks I see 2. “There is a new king in the city,” he says pointing out the technical superiority of the model about his competitors. The availability of I see 2 in Freepik marks the beginning of its global expansion, anticipating its arrival soon to Google Ai Studio and other channels, although for now the Spanish platform maintains the exclusivity of the launch. In Xataka | The Spanish Startup Freepik is already one of the most important ‘success’ in the history of Spain after being bought by the EQT fund Outstanding image | Freepik

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