A startup from Malaga is the most used European AI app in the world according to Andreessen Horowitz. It’s called Freepik
The venture capital firm Andreessen Horowitz has prepared its already traditional ranking with the world’s top 100 end-user AI applications. There are many predictable ones in the top positions, but we are surprised because among the top 15 is none other than freepikthe platform created by the Malaga startup of the same name. Freepik in the world top. On the list we have many usual suspects (and some not so usual) in the top positions, but one of the big surprises on the list It is the Freepik platformwhich is ranked number 11 and is the only representative of our country in that ranking. But besides that, it is the first of all Europeans included on the list. This specific list is made with the number of unique monthly visits as a criterion. USA dominates. In that list the dominance of apps from American companies is clear, and only the Chinese one DeepSeek sneaks into the top 10 list. Here ChatGPT dominates the ranking with Gemini and Canva completing the podium, but it is surprising to see the relevance of Grok, ahead of Claude. And Google shines with its own light. Within the list, the presence of Google is also notable, which has four tools on that list: Gemini (in number 2 on the list), Google AI Studio (10), Google Labs (25) and the splendid NotebookLM (30). Most of these apps come from the US. Graphic: Xataka with Gemini. Data: Andreessen Horowitz. China tightens. It may seem that China’s role here is less relevant than it should be, but it must be taken into account that many Chinese startups focus on platforms and applications for the Chinese market. Even so, there are clear protagonists such as Capcut and Doubao (ByteDance), Qwen and Quark (Alibaba), Kimi, Kling, Cutout and of course the aforementioned DeepSeek. Europe has its protagonists. Freepik is the clear standout on this list among the European AI applications, but there are others that stand out and manage to make it onto the list such as Photoroom (France), Turboscribe and Veed (United Kingdom), Remove.bg/Kalleido (Austria) and another standout, ElevenLabs (based in London). An evolution towards hybrid apps. As Andreessen Horowitz points out, three years ago the distinction between “native AI” products and traditional software was clear. Today that barrier has disappeared, since massive tools like CapCutCanva or Notion have integrated generative AI as the core of their experience and revenue engine. They have taken advantage of their inertia, they have adapted and they have won. In mobile apps the ranking changes, and a lot. The most popular AI mobile apps in the world based on their number of active users each month is very different. Here Freepik disappears from the list, for example, and it is China that totally dominates with 22 of the 50 apps (44%). The US has 13 apps on the list (26%), while Europe only has four (8%) and other countries share the other 11 (22%). Here China benefits from its huge user base, who also very frequently use AI applications for all types of functions. ByteDance is especially eye-catching and has five apps on the list (CapCut, Doubao, Cici, Hypic and Gauth). Divergence of approaches. In general, all apps try to build user loyalty through their ecosystems and try to integrate more and more things so that one does not leave them. However, there are important approaches among some such as ChatGPT, very oriented towards being a “super app” for mass consumption, and Claude, from Anthropic, which focuses on professional and technical users. AI wants to be almost invisible. AI is no longer a destination, a website to go to, but is becoming part of the experience, a function integrated into the application. Thus, it now resides directly in the browser, in development environments or in office suites. In Xataka | The war between Anthropic and the Pentagon points to something terrifying: a new “Oppenheimer Moment”
