focuses

After “skincare”, the new cosmetic fever focuses on one of the most hidden corners of the body: the scalp

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For years the message was simple: maintain good hydration and, please, do not go to sleep without removing your makeup. Then we immersed ourselves and fell in love with a new trend: the skincare and his feared ten steps exported from South Korea. Now, in 2026, when it seems that we already have the keys to a good routine integrated, and our pulse does not tremble when deciding whether the serum goes before or after the moisturizing cream, a new task arises. In the midst of a fever to optimize health, the focus moves a few centimeters higher: the scalp. The ten-step routine falls short It is increasingly common to find yourself in cities or, failing that, on TikTok, with centers of hair spa Japanese inspired. Cranial massage, activation of energy points, water jets and hair diagnosisall seasoned with an environment that offers an experience of absolute relaxation. With a proposal this striking, it is not surprising that these treatments have become the new object of desire. beauty. But, as happens with almost everything that promises well-being and succeeds on social networks, an inevitable question arises: are we facing a new gesture to care for our well-being based on science or a new fashion without much sense? This “instagrammable” fusion of hair care with moments of relaxation was born in Asia but the franchise Japanese Head Spathanks to viral videos, has awakened the desire of thousands of users and has managed to adapt the treatment to the European public; especially when emphasizing the relaxation and well-being part. (Unsplash) Aída García, the promoter of the business, discovered the technique at a fair in Miami, but also through TikTok videos, mostly from accounts in Saudi Arabia, where many users wondered when something like this would arrive in Spain. It was then that it detected this gap in the market and decided to take the step, currently having more than 25 centers spread throughout the national territory. “It seems easy, but behind it there are years of experience, an incredible team and a very strong focus on marketing; for example, TikTok has been key because every time we upload a video, our agenda fills up” Aida Garcia, promoter of Japanese Head Spa It is clear that the virality and striking nature of the treatment is what attracts so many users, helping the proliferation of these establishments. Not in vain, these types of centers top the list of trends in spas and wellness, with a 233% increase in searches in 2025 compared to the previous year according to the report SpaSeekers. But there is undoubtedly another compelling reason for this growth. And it is that in a day to day where they prevail the rush and frenetic paceany help to lower the revs is welcome: “They come here from girls who give it to their mothers because they have seen it on TikTok, women aged 30-40 who come accompanied by their partners or grandmothers with their granddaughters. Nowadays, when we have cortisol through the roof and we are going a mile an hour, everyone needs to stop, that is why a hair spa treatment is super giftable,” explains García. This trend around the globe has meant that the endless skincare routines with ingredients such as hyaluronic acid or niacinamide are also transferred to scalp care. As an example, the term “scalp serum” recorded, for much of 2025, a monthly average of more than 910,000 results on social networks such as Instagram or TikTok; assuming an increase of 77% compared to the previous year. Furthermore, if we focus on the global market, sales of products and treatments dedicated to the scalp grew by 4.2% in 2024 and the trend continued to increase in 2025, the year in which articles intended for this area of ​​the body reached 9.6 billion of dollars. (Unsplash) South Korea is not far behind in this trend, honoring its deep cult of beauty. What’s more, the debate about hair loss has transcended the merely aesthetic and has become a public policy issue thanks to the South Korean president and his proposal to cover baldness treatments by the national health insurance. According to Lee, for many young people the problem has stopped being aesthetic and has become “a survival question“On the other hand, when it comes to the viral, there are many spa centers in the country in which famous and influencers enjoy those 15 or 18 steps which includes the Head Spa treatment promising to cleanse, revitalize and balance the scalp. Indeed, the entire experience of this ritual, if we focus on its relaxation aspect, is something positive and can benefit us. However, it is when it comes to hair diagnosis and the avalanche of products with active ingredients where we have to put the brakes on and be more cautious. There are no shortcuts to healthy hair The truth is that although these spas claim that in general they are treatments suitable for all types of hair and scalp, they always urge people with specific conditions such as psoriasis to consult with a dermatologist first. And that’s what we have done, although to satisfy all our doubts: “People have a profound lack of knowledge about health in general, and about the aesthetics and health of the skin and hair in particular, it is something that I see a lot in consultation, that false sense of information. Sometimes they make cherry-picking and they do not know how to relate the concepts, which in the end is the most important thing,” says Dr. Silvia Berjón, a specialist in trichology. The Glowmour Clinic doctor agrees with the sensory and well-being benefits that these treatments provide. Emphasizing “the value of human contact and the release of oxytocin that can cause this relaxation process.” Furthermore, from its focus on longevity medicine emphasizes that not only healthy habits influence a longer and fuller life but, as supported by science, “also activities that nourish emotionally and help reduce stress”, such as these types of rituals. Even … Read more

What is Rokk, the new alternative to Spotify for rock and metal lovers that focuses on paying more and better artists

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Let’s explain What is Rokka new streaming service that has just been launched for everyone after a successful crowdfunding campaign. It is a service that focuses on two things: to better pay artists and take better care of rock and metal lovers. The first thing they get it not only with more streaming payment, but with other methods to finance your favorite artists. And as for the care of rock master, Not that there are only music from these genresbut they have taken care of the cataloging of artists and genres, subgenres, and substitute for those who belong. We explain everything to you. What is Rokk Rokk is a new musical streaming service. It focuses mainly on hard bouch and heavy metal, although In its catalog there is music from all genres. Come on, that you will be able to listen to artists such as Adele, Lady Gaga or Bad Bunny, although their main approach is towards other genres. It is a European servicea product created by the German company Fairmusic. The company was founded in April 2020 by two musicians: Peter Moog (guitarist and founder of Mentalist) and Alex Landenburg (Kamelot and Cyhra drums). These two musicians were not satisfied with the current state of the streaming world, and decided to undertake the adventure of creating a new one that was fairer with artists When paying them. Numerous setbacks and delays in this path have been found, but although it has been a few months late, this service is already a reality. Rokk’s launch is going to be staggered. First it has been launched in European countriesamong them Spain, while users from the rest of the world will have to wait a few months. What does Rokk do to pay artists better The objective of this platform is to compensate in a more fair way to artists for music, and this will do this ways. On the one hand, although they have not specified the exact amount, they say They will pay 2 or 3 times more for each playback. It is assumed that they refer to that it is more than Spotify, at the level of other platforms. And how can Rokk afford to pay less? Well, addressing a very specific audience, rock and metal lovers. This will make the greatest amount of listenings of groups of this genre, preventing the money from leaving for other mainstream artists. This allows them to be able to offer a higher payment of rights. And then is the crown jewel of this service, the power Give direct support to your favorite artist or group. All Rokk users can choose an artist, and part From his subscription he will go directly to the chosen artist. This money is independent of the royalities generated by the listening, it is something separate. This process requires the collaboration of artists interested in participating. They will register in Rokk as artists, and will have a link with which you can subscribe to give them part of your quota. In doing so, the payment depends on the type of subscription you have, because there are two options: Rokk Hifi: 10% of what you pay for using the platform the first year goes for this artist or group chosen, and from then on it is paid 5%. Rokk Hifi Pro: You will pay an artist or group of your choice 10% of your subscription for two years. If you are a subscriber of Rokk Hifi, after your first year you will be able to change the artist so that 5% of your quota is relocated and sent to another artist or band. This of not being able to change during the first year if you register with a link provided by an artist is like this to ensure these some stability. The family subscription does not have this support for artistssince in Rokk they assure that with the discount they make here or with which they do for students there are no room for additional payments to artists. In addition to this, You can also choose a band to give money without a link of collaboration. In this case you will only give you 5% of your monthly fee, and if this band does not contact Rokk to collect the money, this will go to music organizations related to music. You can also choose that 5% of your quota goes directly to charity. What Rokk offers Rokk is a service that offers music in high definition. It does not reach the highest quality such as other services of the type of Apple Music or Tidal, but are made up of Offer CD qualitysince they consider that it is sufficient for the majority and efficient. It is a minimum quality that everyone but Spotify (the only one with low sound quality) offers. In the catalog you will find most rock and metal bands, and also all artists from other genres that you can find on the rest of the platforms. The idea is that you do not miss any artistalthough being a freshly launched service there is some absence in terms of less popular or more local groups. Another news of this service is that They have created something called Rockpedia. It is a kind of Wikipedia that is included in all artists, and where information about them can be added. It is a characteristic that any user can request to join to help. In the Rokkpedia you will find the genres of each artist, his country of origin, year of creation, names of members, record label, and They are all elements that you can press To find other artists that coincide with this tag. You will also have the statistics of the fields where each of them are more popular. The other great Rokk incentive is which include all genres and subgenres. If you enter Spotify or Apple Music, in the list of a group they usually put simply that they are rock or metal, and at … Read more

The “hypercarnivore” that lived 30 million years ago and today focuses the attention of paleontologists

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The Egyptian paleontologist Shorouq al-Ashqar and her team were about to conclude their work in the archaeological site where they worked when they noticed something that caught their attention. As explained by Al-Ashqar, it was teeth of considerable size that stood out from the rock. Bastetodon Syrtos. The teeth belonged to the fossilized skull of a mammal of about 30 million years old and belonging to a species so far unknown. The team responsible for the finding has cataloged the new species He has given him a name: Bastetodon Syrtos. The “almost complete” skull found has allowed the team to obtain valuable information about This new species. For example, let’s heal the animal would have had a size similar to that of modern leopards. B. Syrtos would have belonged to the order of the hyitodontes (Hyaenodonta), an already extinct group of mammals related to that of carnivores (Carnivora), The group in which there are species present such as cats and hyenas. The name Hyaenodonta It makes reference to these animals since, despite not having a direct relationship, the shape of the teeth of the extinct order is similar to that of the teeth of the modern species. Hypercarnivorous diet. The skull It has even served to get an idea of ​​what this animal ate. The team indicates that B. SyrtosIt would have been what we know as a “hypercarnivore” (this time in a non-taxonomic but strictly food sense), an animal whose diet would have consisted of at least 70% of meat. This species would have been, their discoverers believe, on the cusp of the “food pyramid” in its ecosystem. The team presented its finding Through an article In the magazine Journal of Vertebrate Paleontology. Etymology of a name. The choice of name is a wink in the history of the country in which it has been discovered. The Egyptian goddess Bastet embodied, Explain the teamprotection, pleasure and good health. Bastet was represented well as a cat well as an anthropomorphic figure with a feline head, similar to that that members of the newly discovered species could have had. “-Oode,” on the other hand, it is a usual suffix in zoology that means “tooth.” The fayum. Thanks to its oasis, the fayum is one of the few areas where the water dyes green the land beyond the Nile Valley, which makes it a key region for agriculture in Egypt. But there is another characteristic that makes this environment interesting: its deposits, both archaeological and paleontolocic. The new finding, in fact, has served to give context to some remains found in the region 120 years ago. From the skull found and fossils discovered in 1904 in the region belonging to hyitodars of a size even larger than that of B. Syrtos. They classify these remains into a different genre to what they have called Sekhmetops. Bastetodon and Sekhmetops. Until now these animals (whose new name also refers to an Egyptian god, Sekhmet) had been classified in the same group as European hyenodontes. The new classification places the origin of the two new genres, Bastetodonand Sekhmetopsin the African continent itself. According to the new study, these two genres would have expanded in successive waves from Africa to the adjacent continents and even to North America. In Xataka | They looked like mice, but they didn’t live as mice. This is what the denture of the Jurassic mammals has told us about them Image | Ahmad Morsi

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