Five technology and entertainment offers at MediaMarkt and El Corte Inglés, today December 13

Many of the stores have begun to launch many pre-Christmas offers, so there is something to choose from. Therefore, in this article we are going to review five of the best offers that both MediaMarkt and El Corte Inglés have throughout the weekend. Google Pixel 10 Pro by 764.15 euros Adding it to the cart, a high-end mobile phone with a very reasonable price. AirPods Pro 2 by 169 euros Adding them to the cart, one of the best Apple headphones. Samsung Galaxy S25 by 764.10 euros when registering in the store, a gem for its 512 GB configuration. Jura S by 118.15 euros Adding it to the cart, a cup warmer for the most coffee lovers. ‘Clair Obscur: Expedition 33’ by 39.99 eurosone of the best prices that the winner of GOTY 2025 has had. Google Pixel 10 Pro He Google Pixel 10 Pro has starred in one of the best offers of the week with the new discount of the Private Sale of El Corte Inglés. By registering in the store and adding the mobile phone to the cart, you stay at 764.15 euros. It is a fairly complete smartphone that stands out, above all, in its operating system, design and cameras. Google Pixel 10 Pro (128GB) The price could vary. We earn commission from these links AirPods Pro 2 The same happens with the AirPods Pro 2one of the best Apple Bluetooth headphones. Through the Private Sale of El Corte Inglés, they remain for 169 euros in its version with a charging case with USB-C. Have active noise cancellationThey are very comfortable, their audio quality is very good and their battery lasts approximately 30 hours with the case included. The price could vary. We earn commission from these links Samsung Galaxy S25 The Google Pixel 10 Pro is not the only mobile that we can find with a very good price. By registering with MediaMarkt, the Samsung Galaxy S25 stays alone 764.10 euros. And we say “only” because it is about the 512 GB configuration internal storage. It also has an excellent and very well optimized operating system, its screen is a delight and it offers very good photographic results. Plus, it comes with the processor Snapdragon 8 Elite. Samsung Galaxy S25 (512GB) The price could vary. We earn commission from these links Jura S If you are a good coffee lover, be very careful with the offer that El Corte Inglés has through its Private Sale in Jura S. 118.15 euroswe talk about a cup warmer which maintains its interior at a constant temperature of approximately 55 ºC. It comes with a lid to preserve heat and allows you to heat up to eight cups of Espresso, six cups of Coffee or four cups of Cappuccino. The price could vary. We earn commission from these links ‘Clair Obscur: Expedition 33’ MediaMarkt has taken advantage of the fact that ‘Clair Obscur: Expedition 33‘has won nine awards in the The Game Awards to put it on offer. By 39.99 euroswe are talking about an excellent title in many of its sections: story, narrative, art design, soundtrack…Without a doubt, it is a most interesting video game that has also incorporated additional content for free. Clair Obscure: Expedition 33 (PS5) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt, El Corte Inglés and Compradicción (header), Google, Apple, Samsung, Jura, Sandfall Interactive In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best wireless headphones. Which one to buy and 21 models from 15 euros to 470 euros

Five offers from El Corte Inglés in technology and entertainment during its Christmas campaign, today December 6

There is very little left until the arrival of Christmas and stores continue to launch offers and campaigns on the occasion of this holiday. El Corte Inglés has many discounts on practically all types of products, so in this article we are going to review five of the best deals on technology and entertainment. nintendo switch 2 by 499.90 eurosa pack that includes two video games from the Super Mario saga. Xiaomi 15 by 599.90 eurosa mobile phone with 512 GB of storage capacity. Uno Spin by 16.99 eurosthe classic card game but with a different touch. Dyson V8 Advanced by 289 eurosa good price for a cordless vacuum cleaner from the brand. TCL 65P8K by 499 eurosa 65-inch TV with an excellent quality-price ratio. nintendo switch 2 If you were thinking of buying the nintendo switch 2 and you didn’t get to take advantage of their offer on Black Friday, El Corte Inglés has put together a pack along with the two video games that come in ‘Super Mario Galaxy 1 and 2‘. Costs 499.90 eurosand to buy it at this price you have to add both products (console and games) to the store cart. Nintendo Switch 2 + Super Mario Galaxy 1 and 2 The price could vary. We earn commission from these links Xiaomi 15 If you are looking for a good mobile phone that has a lot of storage, be careful with the Xiaomi 15 that has gone down to 599.90 euros. Has 512 GB internal storageits screen is 6.36 inches, it incorporates the Snapdragon 8 Elite processor, it offers excellent performance and is super complete and its screen is very good. The price could vary. We earn commission from these links Uno Spin For family or friend gatherings during the Christmas season (or any other time), the Uno Spin It can be very interesting, especially with the very attractive price of 16.99 euros that El Corte Inglés has. This is a variation of the Uno that comes with a roulette wheel with additional features such as changing hands with another player or discarding cards by color, among others. The price could vary. We earn commission from these links Dyson V8 Advanced If you want to give yourself a good gift and are looking for a good cordless vacuum cleaner so that cleaning the house does not become so burdensome, the model Dyson V8 Advanced has dropped to 289 euros. Its battery offers up to 40 hours of autonomy, it incorporates a hygienic system for emptying the dirt and dust tank to prevent us from getting dirty, it has two power modes and can be converted into a handheld vacuum cleaner. The price could vary. We earn commission from these links TCL 65P8K On the other hand, if you want to take advantage of the Christmas offers to change your TV and are looking for a big model, the TCL 65P8K is discounted by 499 euros. It is a smart TV with a 65-inch QLED screen that, in addition, its speakers are signed by Onkyo and are compatible with Dolby Atmosoffers a refresh rate of up to 144 Hz and its operating system is Google TV. TCL 65P8K (QLED, 65 inches) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | El Corte Inglés and Compradicción (header), Nintendo, Xiaomi, Mattel Games, Dyson, TCL In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs

Five top offers to take advantage of the bargains at the MediaMarkt outlet in technology and entertainment, today, November 30

MediaMarkt has a device outlet on eBay with a guarantee from the main store, and there are quite a few that we can find on sale with the most reasonable prices. In this article we are going to review the best deals after Black Friday in technology and entertainment products. PlayStation 5 Slim by 382.49 eurosthe current generation console in its digital version. Google Pixel 9a by 339.15 eurosa mobile phone that offers very good photographic results. Apple Watch SE by 186.15 eurosa very interesting smartwatch for its price. Kobo Clara Color by 149 eurosan eReader with a color screen. LG S60Q by 169 eurosa sound bar with wireless subwoofer. PlayStation 5 Slim If you don’t have one yet PlayStation 5 and you are looking for a good price, the Slim digital version is found in the MediaMarkt outlet for 382.49 euros. It is a new device that has never been opened and still has the original packaging. In addition, it includes a DualSense. PlayStation 5 Slim (digital) The price could vary. We earn commission from these links Google Pixel 9a He Google Pixel 9a It was one of the mobile phones that was found in stores at a very good price and now at the MediaMarkt outlet it was purchased 339.15 euros. It’s a exposure device that has been used previously; It may show superficial deterioration, but works perfectly. It incorporates a 6.3-inch screen and its photography section offers very good results. The price could vary. We earn commission from these links Apple Watch SE If we talk about smartwatches or smart watches, MediaMarkt has the Apple Watch SE second generation by 186.15 euros. In this case it is a display device that has been opened but not usedand that shows no signs of use or wear. The screen looks great in broad daylight and is very comfortable to wear. The price could vary. We earn commission from these links Kobo Clara Color If you are looking for a good eReader to devour electronic books, MediaMarkt has the Kobo Clara Color for a price of 149 euros. It is also a display device that has been opened but not usedand that shows no signs of use or wear. Incorporating a six-inch color screen, it offers excellent performance and water resistance with the IPX8 certification. The price could vary. We earn commission from these links LG S60Q And if what you want is to set up a home theater because the TV speakers fall short, the sound bar LG S60Q It is available for a price of 169 euros. Again we talk about a display device that has been opened but not used. It is in perfect condition and comes with a wireless subwoofer, together offering a power of 300W. Additionally, it is compatible with Dolby Atmos. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt and Compradicción (header), PlayStation, Google, Apple, Rakuten Kobo, LG In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best sound bars in quality price (2025). Which one to buy and seven recommended models from 159 euros

The best MediaMarkt deals on technology and entertainment during Black Friday, today November 23

After the Day without VAT, MediaMarkt has once again celebrated its Black Fridaya campaign in which we can once again find many offers in technology and entertainment. In this article we are going to review, mentioning the five best bargains we’ve found. Samsung Galaxy S25 Ultra by 989 eurosone of the best phones of the year with one of its best prices to date. PlayStation 5 Pro by 699.99 eurosthe same price as only the console on offer, but in this case it comes with a game. nintendo switch 2 by 479 eurosa good price considering that it comes with Nintendo’s most expensive game. Xiaomi 14T by 333 eurosa gem for such a complete mobile. Samsung HW-B66CF/ZF by 149 eurosa sound bar compatible with Dolby Atmos. Samsung Galaxy S25 Ultra If there is a mobile phone that is standing out this Black Friday for its price, it is the Samsung Galaxy S25 Ultrawhich on the other hand has earned first place in our Xataka NordVPN Awards 2025. By 989 euroswe are talking about a phone that has a very good screen with anti-reflective treatmentits processor is very powerful, its battery offers very high autonomy and its software is not only one of the ones we like the most, but it will be updated for seven years. Samsung Galaxy S25 Ultra (256GB) The price could vary. We earn commission from these links PlayStation 5 Pro The PlayStation 5 has once again dropped in price in all its versions. Even the PlayStation 5 Pro has done so too and can now be found on MediaMarkt for a price of 699.99 euros in its edition with the video game ‘EA Sports FC 26‘ in digital. In fact, if you buy it with the video game it costs the same price as if you buy it without it, since in other stores the console has a price of 699 euros. PlayStation 5 Pro + EA Sports FC 26 The price could vary. We earn commission from these links nintendo switch 2 But if what you want is the nintendo switch 2Be careful because MediaMarkt has the console along with the ‘Mario Kart World‘on offer for a price of 479 euros. It is practically almost the same official price, for a difference of 10 euros, that the console has without a game. And considering that this video game is Nintendo’s most expensive, it’s not a bad price at all. Nintendo Switch 2 + Mario Kart World The price could vary. We earn commission from these links Xiaomi 14T Although it was launched last year and has a new generation, we cannot forget that the Xiaomi 14T Right now it is at a very good price. MediaMarkt has it for only 333 euros. It is a high-end mobile phone that stands out both for its 1.5K resolution screen and for its its cameras that are signed by Leicawhich offers a very attractive photographic result. The price could vary. We earn commission from these links Samsung HW-B66CF/ZF Sound bars are very interesting accessories for televisions, since the sound section is usually the one that is weakest on TVs. If you don’t want to spend a lot of money, the Samsung HW-B66CF/ZF has dropped on MediaMarkt to 149 euros. And be careful, for this price it comes with a wireless subwoofer, offers a power of up to 370W and is compatible with Dolby Atmos. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt, El Corte Inglés and Compradicción (header), Google, Amazon, WiZ, PocketBook, Samsung In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best sound bars in quality price (2025). Which one to buy and seven recommended models from 159 euros

Five of the best offers on technology and entertainment from El Corte Inglés, today November 8 before Black Friday

Some stores have given a small preview of what we can see during Black Friday. El Corte Inglés, for its part, has launched its campaign Get ahead of Black Friday with numerous discounts on technology and entertainment, so in this article we are going to review five of the best deals that will be available during the weekend. Sony Bravia 3 by 999 eurosa gem for the television in its 75-inch configuration. Xiaomi 15T by 499.90 eurosa very tight price for the Xiaomi mobile that was launched recently. risk by 37.95 eurosan ideal board game to play with family or friends at Christmas. LG gram by 699 eurosa laptop with theoretical autonomy of up to 24.5 hours. LEGO Sorting Hat by 79.99 eurosthe iconic Harry Potter hat in LEGO format. Sony Bravia 3 Sony televisions are usually quite expensive, but very occasionally they drop in price with specific offers. The Sony Bravia 3 It is a smart TV that has now fallen to the 999 euros in your settings 75 inchesbut it also stands out for its compatibility with Dolby Vision and Dolby Atmos and in your operating system Google TV. In addition, it includes PS Remote Play for PlayStation 5. Sony Bravia 3 (75 inches) The price could vary. We earn commission from these links Xiaomi 15T He Xiaomi 15T It was launched very recently and since then it has not stopped receiving offers. El Corte Inglés considers it 499.90 euros and if you are interested, it stands out mainly for its screen with 1.5K resolution, for its cameras that are signed by Leicaand that offer excellent results, or for its powerful MediaTek Dimensity 8400 Ultra processor. The price could vary. We earn commission from these links risk There is very little left until Christmas, so it is a good time to go shopping for gifts. If you want to give (or as a self-gift) a board game, be very careful with the risk which in El Corte Inglés has dropped to 37.95 eurosalthough Amazon has it for 28.99 euros. Risk is a good strategy game in which we will have to conquer and dominate territories. Includes elements of betrayal, alliances and surprise attacks and includes five armies. The price could vary. We earn commission from these links LG gram Some LG computers offer autonomy interesting enough to take them into account if we want to take them to school, university or work. He LG gram (14Z90RU) is on sale right now for 699 euros and comes with a 14-inch screen, 16 GB of RAM and 512 GB of SSD, an i5-1334U processor and a battery that theoretically offers up to 24.5 hours of autonomy. The price could vary. We earn commission from these links LEGO Sorting Hat El Corte Inglés has also launched a good assortment of offers on LEGO sets and the Sorting Hat of Harry Potter has fallen to the 79.99 euros. It includes a block that plays up to 31 sounds if we place the hat on our head, comes with a display base and includes a Harry Potter minifigure with another mini hat. LEGO Sorting Hat – Harry Potter The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | El Corte Inglés and Compradicción (header), Sony, Xiaomi, Hasbro, LG, LEGO In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs

The city of Las Vegas bet everything on mass entertainment. Now he only lacks the most important: tourists

In the summer of 2023 it seemed clear that something had changed in Las Vegas. The data They corroborated it: the “city of sin” had fewer clients than in 2019, but in return Much more money squeezing your visitors as never before. Since then until now, drifting towards exorbitant prices for anything has done nothing but grow. The problem is that he has done it at the same pace that lost the most important thing: the tourists who supported her. Neons cemetery. I told the weekend in A report The New York Times. A few steps from the strip, in a plot where old marques rest, the condensed history of Las Vegas can be read: pink feathers of the Flamingo, the red martini of the Red Barn, or the dancing shirt of a dye frequented by Liberace. This Neon Museum Remember that the city has managed to reinvent itself again and again, from that to the game, of gastronomy to the sports show. However, the present does not distill so many “vibes” as turbulence. The imitation elvis, almost empty coffees and European tourists who are surprised to pay one hundred dollars for a breakfast They feed the feeling that the world capital of excess goes through a stage of uncertainty. A descent as a warning of something worse. Recent figures from the Convention and Visitors Authority talk about a 11% setback In the volume of visitors in a single year. What happens in Las Vegas resonates beyond: experts like Andrew Woods They warn that the city works as an advanced barometer of the US economy. In other words, if the Vegas cools, the country could be at the gates of a broader brake. The fall is perceived In details: nightclubs without queues, gondolas sailing empty in artificial channels and half -filled card tables. The Canadian facor. One of the most sensitive blows comes from the north. Canada, which contributes 1.4 million visitors a year, has reduced In almost 20% His trips, dragged by commercial and diplomatic tension with the Trump administration. He Canadian boycott Threat to subtract hundreds of thousands of tourists from the final numbers of 2025. For a city where the international clientele represents the oxygen of hotels, restaurants and shows, that absence translates into less busy rooms and revenues that evaporate. Price bubble. The other great wound is in The traveler’s pocket. Room prices have gone from an average of $ 120 in 2019 to more than 160 this year, with peaks of more than 1,000 in luxury hotels, to which are added resort rates of 50 dollars daily and tickets to shows that exceed 300. After The “Revenge Travel” From postpania, the industry got used to it To collect expensive. Now, in a context of uncertainty, that strategy is perceived as greed and dissuades the average visitor. The buffets of 29 dollars gave way to banquets of 90, and even a simple bottle of water or a parking lot have become Symbols of increation. The crossroads of identity. The city had always maintained a balance between luxury and accessibility. But today the balance leans towards the exclusiveleaving behind that tourist who once found in Vegas an affordable destination. The risk is clear: lose the essence of “theme park for all” and become An unsustainable bubble. Voices such as Guy Martin, veteran contractor, defend that prices respond to mathematics and not to greed, remembering that structures Like Sphere or the Allegiant Stadium cost more than 2,000 million each. Others, as Caesars executives, admit that the industry “went from enthusiasm” after the pandemic. Global comparative. The Las Vegas dilemma is not unique. Macao, who in the last two decades displaced Las Vegas as the world’s world capital in terms of income, A collapse in 2014 When Beijing imposed restrictions on capitals from the Chinese continent. The city then turned to diversify with family tourism, conventions and shows, and although it recovered muscle after the pandemic, the dependence of the visitor of high purchasing power remains an Achilles heel. Dubaifor his part, he opted for a radically different model: Instead of lowering, it has consolidated a premium destination with massive infrastructure and a global luxury story. But even there, price inflation and event saturation generate similar tensions. Both examples show that raising indiscriminate prices can turn the destination exclusive, but also fragile and vulnerable to geopolitical or economic changes. Persistence, nostalgia and uncertainty. Despite the storm, andn the Times remembered That there are faithful visitors who are still considering the city of their ritual refuge, such as Mary Reyes and her husband, who have returned twice a year for decades and barely notice the difference. He neons museum It symbolizes that duality: the city of a thousand reinventions that never ends, but that today hesitated before him Dilemma of your future. Will you be able to recover the vibrant and affordable destination image, or will it become a prohibitive enclave for majorities? The outcome will mark whether the Las Vegas brightness continues to dazzle the world, or if the bullshit signs of the museum cease to be a relic to become an omen of so many other cities with the same bet. Image | PxhereStefan Wagener In Xataka | Las Vegas now has fewer customers than in 2019, but earns much more money. Is squeezing its visitors like never before In Xataka | Las Vegas changed entertainment with The Sphere: now its creators want to carry the innovative concept much further

Airlines have invested millions in entertainment. Passengers use it to see an plane icon slowly moving

In an episode of the mythical Seinfeld seriesElaine is exasperating from her boyfriend Puddy, who passes a whole flight looking fixed to the seat back. That image, a custom joke of the nineties, today makes sense again with a technological nuance: and we do not look at the vacuum, but yes – and I include myself – we can get hypnotized with a point on the screen, the flight map. Of rarity to viral tendency. It is not an isolated mania. In a report by The Washington Post They have portrayed the phenomenon Through the story of Nicole Sunderland, creator of content that divides her time between Washington DC and Phoenix. Sunderland admits that on a 14 -hour flight Catar keeps the map on “all the time”, although the flight assistants try to turn it off. His custom went viral in Tiktok along with dozens of passenger videos They presumed to “endure” without films, without music and without wifi, looking only at the progression of the plane on the digital globe. Others, like Manu, seminated, turned the practice into a public hobbie: while the screens showed the screens showed films and series, she recorded the route map For social networks. The map as king content. Beyond the meme, the numbers suggest that this obsession has mass backup. FlightPath3D, leading flight maps provider in more than 90 airlines, states that 68% of passengers Open the map at some point and that 20% sees it exclusively. On average, users spend 52 minutes in front of the map on backup screens and 18 minutes on synchronized mobile devices. In total, about 400 million passengers used the product last year. The airlines themselves reinforce the idea. Last year, Delta Air Lines launched a new flight map designed for people with low vision. In the statementthe company was categorical: the map is its number one content in Delta Studio, ahead of films, series and games. According to their figures, 45% of customers interact with it on each flight. Also, media specialized in aviation, as paxex.aerothey emphasize that the map is “the most popular content of the IFE (entertainment on board) for a reason”, and that the airlines already experiment with integrating it into other formats: from a persistent side tape on the screen to brief overlays at the end of a movie. Why hook so much? Testimonies point to several keys. For some, the map is a control instrument in the midst of aerial uncertainty: Sunderland, for example, monitors it especially during turbulence to check altitude and speed. For others, it is a light meditation form: seeing slowly advance the plane icon produces calm in an environment saturated with stimuli. “There are map fans,” says Duncan Jackson, president of FlightPath3D. “They love to see where they are, how much is missing, observe the progress of the flight plan. For some it is almost meditative,” duck. An academic study of the University of Lund (Sweden), made in collaboration with Etihad Airwaysreinforces the explanation from the design perspective. In interaction tests with 3D maps prototypes, passengers valued more those interfaces that offered clear signs of navigation and sensation of control, and reported greater orientation with three -dimensional views. Even the choice of command influenced: some users developed better with gyroscope than with tactile controls. In other words: the map experience responds to deep psychological and cognitive needs. Simple map to travel assistant. The fascination is not limited to the luminous point that advances on an ocean. The industry is expanding the concept. FlightPath3D has transformed The map on an interactive platform: now shows previous views of destinations, animated global routes, children’s maps with animals, tourist suggestions and even Uber prices to reach the center once landed. In addition, Cathay Pacific He launched in 2024 “My Journey”an experience that combines an animated journey of the journey with information on services on board and points of interest. For its part, Panasonic Avionics has developed ARCthat integrates data on different plane screens so that the progress of the flight accompanies the passenger even when watching a movie. And in the field of accessibility, Delta has marked a milestone With its high contrast map, extended iconography and suitable palettes for Daltonics, which in the future will incorporate voice narrative with real -time updates. What began as a simple line chart in the eighties has become a sophisticated product that aspires to be inclusive, personalized and profitable for airlines. An obsession with future. The attractiveness of the map is not a passenger fashion. It is explained by the combination of three tendencies: the search for calm in overloaded environments of stimuli, the desire for spatial control and orientation, and the technological evolution of the product itself. In times of excess options – hundred hours of cinema and television in each seat – the map offers something more basic and powerful: the certainty of knowing where we are. As the Washington Post points outfor some travelers looking at the map is as necessary as tieding your belt. And as Delta acknowledgesit is already the star content of your digital offer. Puddy may seem eccentric in Seinfeld, but three decades later, it turns out that he simply advanced to the trend. Image | Freepik Xataka | Ryanair is abandoning small airports in France. There is an unexpected beneficiary: a Spanish airline

It has become the cheapest entertainment platform in Spain

Mercadona’s last viral is A bath gel that “Smells to gods”. Before it was A car corrector for the car made with hair lacquer. Last week, some margarita pizza flavor potatoes They “know the burning part.” Each product is a microhistory of discovery, a small corridor treasure that someone reveals in Tiktok like who finds gold in the river. The Valencian chain has transcended its original function: It is no longer just a supermarket, it is the cheapest entertainment platform in Spain. Contrary to what many believe (“Another undercover publication!”), The media publish all these news without Mercadona pay for a euro. Reality is more prosaic: Any article about a novelty in Mercadona generates a brutal traffic. And that’s why we see headlines like “Is razing for only 4 euros: madness in Mercadona for this popular product“Because many people arouse interest, therefore clicks, therefore gives pasta. It is the service journalism converted into dopamine machine, where the discovery of a product of 1.50 euros generates the same emotion that we reserved for real events. The editors know it, readers consume it, and Mercadona benefits without spending a euro on traditional advertising. The interesting thing is not that Carlos Ríos Analyz or that a car influencer use Deliplus lacquer to fix scratches. The thing is These contents work as small treasure search missions for a middle class which has normalized the hunting of gangs as a form of leisure. Going to Mercadona to look for “What I have seen on Tiktok” is the new hobby national, an Iberian version and Low-Cost of The culture of Unboxing. Each visit to the super promises the possibility of a viral finding, of being the first in your WhatsApp group to share the last rarity. It is the gamification of basic consumption: you have unlocked the Pizza, congratulations potatoes. Mercadona has created, surely without pretending, a perfect unpaid influencersystem. Current people who obsessively documented every novelty, every trick, every product “that nobody had seen so far.” They are a curious phenomenon of late capitalism, generating free content for a large company while they think they are doing a public service. In a way they are right. The nutritionist who classifies bread, the mechanic who finds alternative uses to lacquer, the Tiktoker who smells gels. Channels dedicated exclusively to Mercadona either that reserve a fixed section. Everyone works for free for Juan Roig while they are convinced that they are helping their followers. That this occurs in Spain in 2025, with Royal flat salaries for three decadesIt is no accident. We live in an era where real experiences are increasingly expensive and inaccessible, So we have democratized the emotion of discovery by reducing it to its minimum expression. We cannot afford Michelin star restaurants, but we can feel the emotion of discovering a strawberry ice cream “that is sweeping.” We do not travel as much as we would like, but we can experience the novelty by buying a gel that smells like expensive perfume. It is the distilled luxury experience in white marking products (Another phenomenon that defines us), Consumer Stockholm Syndrome that has learned to find joy in crumbs. Mercadona not only sells products: it also sells small doses of emotion at the balance price, and we have learned to need them as the one that needs your daily dose of Scroll infinite. Outstanding image | Mr. Ricochet In Xataka | Mercadona is more profitable than ever and is also closing stores for the first time in years. It is a calculated strategy

Disney has always been the favorite entertainment of children. Now he is being razed by YouTube

Although the last financial results of Disney They showed an upward trend from which they may be proud, with a growth of the benefits of 5% and an arrival finally of profitability in the sector of the streamingDisney’s creative crisis is something that has been discussing for months. And an extra detail is added to it, which does not stop strengthening an idea that, despite the numbers, is around the company: Disney are no longer interested. Disney Channel debacle. Disney has been, of a lifetime, the brand par excellence of child entertainment. And although the numbers endorse their financial health, certain signals point to the loss of interest of their most active and desirable audience, children. One of these signs was the Disney Channel closure in many countriesamong them Spain, at the end of last year. The traditional entrance door to Emporio Disney has fallen, since its position among the top 10 chains, with almost 2 million average daily spectators in 2014, to number 80 in 2023, According to Nielsen. Children matter. Who wants children if they have nostalgic adults, we could ask ourselves? Very simple: Children are the very important two -legged engine of the business: parks and merchandising, which together with the cruises are part of a third of the business (the other two are entertainment and sports). And although cinema and streaming contributed in 2024 45% of the benefits to Disney, experiences are a very close 37%. Of course, a wing of the income they cannot give up. Experiences, by the way, that are also adults without children. Adults also matter, but less. Children are also indicative of an aspect of the Disney Fandom to which everyone looks at: the renewal of spectators and consumers. The new blood that makes the continuous flow of spectators and clients stagnate. For example, The recent ‘Thunderbolts‘, apart from having a predominantly male audience, most were adults: 70% of their audience was over 25 years. He nostalgia factor Marvel and ‘Star Wars’ has a side effect: the progressive and inevitable aging of the public. YouTube, the new normality. The key to this loss of interest in Disney by children is how they are moving to more versatile platforms, less rigid, such as YouTube. They prefer to see shorts instead of movies or series, and the numbers are evident: in Nielsen data than Business Insider rescuedchildren from 2 to 11 years old saw three times more videos on YouTube last year than in Disney+. Disney herself seemed to prove this problem in 2022, when she said that more than 60% of Disney+ subscribers were adults without children. The algorithmic content is the most. The world’s most watched programs for children are on YouTube and are optimized algorithmically so that these visits do not stop growing and small spectators stay longer. Key factors such as the duration of visualization, colors, music and narrative structures are learned by the algorithm, which outlines the programs almost in real time. Thus successes work as Cocomelónwith 196 million subscribers, or Kids Diana Showwith 134 million. One of the most recent channels, Vlad and Nikialready takes the lead with 140 million and a very quick growth. Next to them they continue to win classics like Baby Shark. Disney to rescue. To try to solve this issue, Disney has undertaken a series of maneuvers to attract the youngest public, even if it is unable to compete with algorithmic modifications almost in real time. Among those maneuvers is the arrival of ‘Bluey‘A Disney+, one of his most successful licenses and that, According to Nielsenbecame the series of streaming more viewed of 2024. its multimedia incursions in franchises very dear to children, such as ‘Fortnite’ (which welcomed a few weeks ago To a new Skins, mechanical avalanche and battle passes from ‘Star Wars’) also go in that direction. A future oriented to children. In recent months, Disney has been releasing series specifically designed for children based on their successful franchises, such as ‘the adventures of young Jedi’ or ‘Spidey and their superequipo’. It is one of the great needs of the entertainment giant: bring children closer to their own brands, beyond successful licenses such as ‘Bluey’. This depends on survival in a panorama where, despite the kindness and color of the products, the battle is absolutely ruthless. Header | Disney In Xataka | Disney already knows where to build his next great theme park: Abu Dhabi. And he will not cost him a cent

Revolution is doing in the bank the same as Netflix in entertainment or Amazon in retail: conquer from the margins

That Revolution sets a 2.25% payroll account It is not news. The news is that it has taken so long to do so. This is the time when The so -called “Neobancos” complete their metamorphosis: from rebel alternative to direct competitorof complementary bet to total substitute. Traditional banking has been watching Revolution for years and company as irritating digital mosquitoes. Annoying, but not lethal. “They lack regulatory muscle,” they said. “They cannot give mortgages,” they argued. “People want branches,” they self -convent. Evil Timing. Meanwhile, 4.5 million Spaniards already have Revolution. The third largest population in Europe for Fintech. It only remains to close the circle: Mortgages on the wayNetwork of ATMs announced and now, finally, the payroll account. This is not a tactical movement, it is strategic. The Neobancos have followed a calculated trajectory: first international transfers (the weakest point of traditional banking), then the basic accounts, then the investments, and now the heart of the banking business. Until They accept Bizum and Friends of the Treasury have become. The rest will also come. They have applied The classic disruption manual: enter through the margins and move towards the nucleusfirst occupying the less protected spaces and advancing patiently to colonize the center. Traditional bank has always responded as the incumbents respond: underestimating, imitating late and bad, and finally panic. Do you remember what happened to the telecos after The appearance of the OMVs? The interesting thing about this moment is not that Revolution offers its 2.25%payroll account, but that we have reached the point where the differential between “Neobanco” and “Bank” is purely semantic. It is the moment that the disruption complete its cycle and the disruptor becomes the new established power. We saw it with Amazon in retailwith Netflix in entertainment and now we are seeing it with Revolution in Banking. The Revolution It is over, the post-Banco era begins, where digital entities are simply “banks” and traditional are vestiges of another industrial era. “After Picasso, only God!” Said Dora Maar, lover and muse of the Malaga painter. And after the Neobancos reach the throne? Surely, A period of concentration – we also saw it in the telecos –where the most successful Neobancos absorb the little ones. And then? A stage in which traditional banking is oriented to a more concrete customer profile than the current generalist: seniors and conservatives. The unknown is whether Revolution will keep its advantage – cultural and technological – once this transformation is completed. History lets us intuit that no: yesterday’s revolutionary is the bureaucrat of tomorrow. There is no need to think about ing. But until that time comes, we are going to see a fantastic show: that of traditional bank giants (some are over 150 years old) that are going to be displaced by those who less than a decade were startups in a Coworking. In Xataka | India has been moving away from international payment networks. It is a hard blow for the giants Visa and Mastercard Outstanding image | Revolution

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