DuckDuckGo

Search things on Google it’s not the same anymore. The technology giant is turning its traditional search engine into something very different in which AI is taking control whether we like it or not. The good news is that if we don’t like it, we have alternativesand precisely in DuckDuckGo They are taking advantage of this opportunity very well. Times change. For nearly three decades, Google has been the gateway to that traditional list of blue links that the search engine presented as results. In recent years, the search engine is becoming an AI engine that tries to anticipate the user’s intentions and autocomplete queries with long answers. AI Overviews. The arrival of AI Overviews (AI Summaries) has made the search engine answer questions directly at the top of the page, but that move is being heavily criticized. The reason is simple: Google is killing those blue links it defended for more than 25 years. The new AI Mode goes in that same direction and points to a future in which we will not ask the Google search engine things, but simply talk to it. DuckDuckGo takes advantage of its opportunity. DuckDuckGo CEO Gabriel Weinberg recently stated that “Google is imposing AI with no way to disable it.” This has not pleased a certain sector of users who are beginning to use alternatives that give them back control. That’s good news for DuckDuckGo, which has seen more and more users start using its services: Downloads of the DuckDuckGo app in the US grew by an average of 18.1% weekly, and peaks of 30.5% were reached on May 25 The adoption rate on Apple devices was even higher, with an average rise of 33% and a peak of 69.9%. Visits to specific page free of AI, noai.duckduckgo.comincreased on average by 22.7% from week to week. Searches like before, and private. The advantages of DuckDuckGo are striking for those looking for alternatives to the Google search engine. To begin with, DuckDuckGo has that aforementioned page that avoids any trace of AI. If you want to use AI canbut in that case you will have access to somewhat more modest models (Claude 4.5 Haiku, GPT-5 mini, Llama 4 Scout, you can pay to access better models) but with which your conversations will remain private. In addition, DuckDuckGo deletes IPs and prohibits the use of those conversations to train models. It is an extension towards AI that iron defense of privacy that since its inception has differentiated this search engine… although there have been some controversy about it. Google doesn’t even flinch. Despite this growth in downloads and visits to its search services, DuckDuckGo remains an alternative with an anecdotal market share in the search segment. Worldwide it has a 0.71% share compared to Google’s 90.02% and Bing’s 5.14%. Anti-AI shelter. Google’s dominance here is absolute and it seems almost impossible for that to change, but even so DuckDuckGo is clearly positioning itself as the refuge for those who see AI as an unnecessary—or unwanted—complication when performing searches. Kamyl Bazbaz, head of company policy, explained it with a simple statement: “people simply want to be able to choose.” Business model at play. The shift towards AI seems to be beneficial for Google, whose search revenue grew by 19% in the first quarter of 2026. It is a striking fact considering that theoretically AI results make it difficult for advertising to enter the search engine, but Google seems to be solving it with native advertising from AI Overviews or Keyword auctions in AI Mode. This is added to the recommendations of affiliate products that also seem to be working and promoting a business model that is being renewed in parallel to what the search engine is doing. In Xataka | Google already knows how to make its AI Overviews more human: use Reddit content ruthlessly