a diamond industry in full existential crisis

They do not run Good times for the former exclusive, powerful and milmillonaria diamond industry. The boom of the “cultivated gems” He has set up the market, stirring something even more important than prices: his identity. When changing the mines of Africa for China’s laboratories, the sector has seen how its image of exclusivity weakened, one of the pillars on which it settled its business decades ago. The request Taylor Swift has served to vivify him. Of the Queen of Pop Queen, all the details are not known, but a huge diamond is gathered that some analysts value already between $ 250,000 and $ 500,000. Beyond its value, the commitment has served to revitalize the message of sophistication and luxury that so well cultivated in its day Of Beers. A ‘yes I want’ that is worth millions. Taylor Swift is much more than the pop queen. It is a real walking industry capable of Alter the GDP of the US with his tour and a influencer to which, only on Instagram, they continue More than 280 million of people (add it 32.5 on Tiktok) In search of inspiration. That is why the photograph he shared yesterday with his hand request is much more than a news for the pink press. His commitment to Travis Kelce has put the trend hunters of everyonewhich already examine the pedida ring with magnifying glass. Beyond the jewelers and designers, the Swift fans legion or the pink press, there is a group that has probably followed the news of the request with almost the same beautification as the singer: the world diamond industry. And the reason is very simple. Plunged into one deep existential crisis (Perhaps the greatest of all its history) that affects both its prices and its public image, the swing that Kelce has just put on the left ring finger of Swift reinforces the value that has made diamonds into a Milmillonario business: exclusivity. Why’s that? Because they don’t run simple times for the diamond industry. De Beers, the Titan of the Sector, the company that convinced generations of love that a romance is only authentic if it is sealed with a Pedrusco, is not at your best; And diamond prices have experienced A deep fall In recent years until they are minimal that were not seen so far in centuries. Behind that deep crisis there are several factors. There are those who explain it for The ‘prick’ of the Chinese market. Others simply point to a Cultural change: We marry less and that amounts to less commitment and alliances rings, to which it adds that the sector already enjoyed A boom Between 2021 and 2022, when the US market grew thanks to all postponed weddings during the pandemic. However, there is another factor that greatly explains the drift of the sector in recent years, one that affects both prices and the identity of diamonds: Synthetic stones. A Serious dangerous competitor. Those also known as “laboratory diamonds” are not new. Its origins can go back to mid -last century. However in recent decades its elaboration It has been refined So much and above all they have reached such penetration in the market that have become a serious competitor for natural diamonds. Serious and dangerous. The last ones (the natural stones) leave mines after having formed for millions of years in extreme conditions. The first (synthetic) are created in laboratories in days. And the reality is that experts do not differentiate them with the naked eye. The result was the expected. Laboratory diamonds have gained space in jewelry stores, affecting market prices, guarding traditional companies and especially staggering the foundations on which the business was built. They compete with the minted gems but can be manufactured in series in record time and a speed made in the industry there are voices that already warn of the risk of Overproduction. Not just that. There are manufacturers that They have decided to bet For the “cultivated” diamonds when considering them more ethical. A percentage: 20%. The result is that synthetic diamonds have made a considerable hole in the market. In An article recent The Wall Street Journal He pointed, citing the analyst Paul Zimnisky, who already represents more than the fifth of the world sales of jewelry with landing. It is not bad if one takes into account that only a few years ago, in 2016, they were less than 1%. If we talk about commitment rings your market penetration is even greater. The website specialized in weddings The Knot show that more than half of the commitment rings sold last year in the US included at least one laboratory diamond. Again there are many, many more than before pandemic. Growth since 2019 is estimated at about 40%. Market quota … and prices. That panorama has been marked by a prices collapse. Both of the synthetic and the natural stones. Zimnisky Calculate that since 2016 the sale price of a diamond of a laboratory quilate has dropped about 86%. During the same period the mined stones have also lost value, although in much less value: a gem of the same size would now cost around 40% less than nine years ago. Not all studies and valuations coincide in the data, but what they do share in all cases is the drawing: clearly falling. And what does Swift have to see? Swift’s ring affects the pillar on which the traditional diamond market, one of its capital values: exclusivity. From the Queen of Pop’s ring it is known that it is the exclusive design of a New York jewelry, which looks Antique Cushion Cut of eight carats and a diamond Old Mine Brillant of historical cut rounded in the corners. It is said that only the diamond can cost between $ 250,000 and $ 500,000 and that the ring is around one million or 1.3 million dollars. The analysts of The New York Times even They believe that the jewel will mark the return of “vintage … Read more

The diamond industry promised them happy with the jewels cultivated in the laboratory. Until prices sank

Few things better symbolize luxury than a good diamond. They shine in the shop windows of the most exclusive miles in Paris, Milan or New York, in Hands of Hollywood actresses and in The watches of the most sought -after soccer players on the planet. However, they do not run good times for precious stones. Not at least if we talk about your price. A perfect storm in which intrinsic factors are mixed and alien to the sector has shame its price until it is left, according to Some analystsin minimums that were not seen so far from the century. The big question is … What can we expect now? Prices, falling. It doesn’t matter which source is consulted. They do not run Good times For diamonds. The maximum expression of luxury, the great symbol of opulence, has been seeing how its value slides through a slope that moves it away from the dimensions that reached between 2021 and 2022, when the sector lived a “Exceptional demand” in the US market thanks to couples who had postponed their commitments or weddings for COVID-19. A few days ago Barcharta financial data platform, shared A graph which reflects the descending curve that precious stones have drawn from 2022 to place in what the signature considers “its lowest level of the century.” He Price index Paul Zimnisky for raw diamonds also show a “puncture” from the pandemic, although without even minimal record. And the panorama is similar in the graphics of Diamondse either Princescopewhich reflect the lowest values ​​from at least 2008 for natural jemas. Click on the image to go to Tweet. What show the figures? That if we talk about quotes, the diamond industry has lived better years. In February Bloomberg calculated that in a matter of two years prices had fallen almost 50% in the case of raw diamonds and 35% in polished stones. More or less for the same dates The Guardian revealed that in stores natural diamonds cost 26% less than two years ago, a considerable fall but that pales compared to the accumulated since 2020 by the created in the laboratory. Citing A Tenoris, a firm that tracks the prices of diamonds in more than 2,000 US stores, the British newspaper I pointed that at the end of last year the average price of a natural diamond of a quilate marked $ 4,997. In May 2022 it exceeded 6,800 pounds. In the case of “artificial” diamonds, $ 3.410 had passed in January from 2020 to 892 at the end of 2024. In their graphics Pricescope and Diamondse They also show falls. A perfect storm. The big question arrived at this point is … why? What motivates that price drop? The reality is that there is no single answer, but a cocktail of them, a mixture of factors that have impacted the market. Analysts point to a Change in demand After the health crisis, when prices rose thanks to the increase in postpandemic sales. Others point out the “puncture” of weddings, especially in the US, which is equivalent to less alliances and commitment rings; or even The effects of the Ukraine War in the sector. Another factor that explains the collapse is the behavior of the Chinese market, crucial for the industry. In February Bloomberg estimated that its demand had been reduced by 50% from the pandemia. And not just that. Citing experts in the sector, the agency said that, on average, the retailers of the Asian giant were returning to the wholesale market of India between 30 and 40 million dollars each month in surpluses of polished diamonds. All this in an economic context challenging For Beijing. Natural vs “artificial”. If something has really influenced the world diamond industry, beyond that we get married more or less, the covid hangover or the fall in demand in China, is the appearance of a new product in the market: the “synthetic” diamondscultivated in the laboratory and that have marked a before and after in the sector. Instead of requiring Millions of years of formation, as is the case with the mined natural jemas, a “synthetic” stone can take shape in a laboratory in a record time: a few weeks or Even hours. “Synthetic” diamonds are not exactly new. Its origins can go back to the 50s. However, in recent times they have broken into the market for several reasons. One of them is that their origins are easier to track than those of the mined jemas, which has gone “More ethical”especially in the eyes of the Millenials. Also influence its appearance and price, which becomes 70% lower to the natural stones. “They are much bigger stones,” Comment a jeweler to The Guardian. “About two or three more times. In laboratory, three carats is normal, even four or five.” Its attractiveness has caught attention Even of jewelry brands and watches specialized in luxury, in some cases with welcome in the market that exceed expectations. Of course, not everyone thinks the same. “They are synthetic, a bulk created product, without history. The price will continue to fall,” Vaticin Another jeweler. Winning weight in the market. In 2023 Five days public A graph (supporting tenoris data and the billing of 1,300 retailers of the sector) that demonstrate the growing weight of the diamonds grown in a key segment of the market: that of the US commitment rings. If at the beginning of 2021 they represented only 3.5%, in the summer of 2023 that percentage was already approaching 18%. In February The Guardian He went further and assured that synthetic diamonds already supposed 45% of the bridal jewelry market. The problem is that this growing weight has come accompanied by another word that analysts also frequently repeat: Overproduction. The analyst Paul Zimnisky was warned in March in An interview with The New York Times: “We are seeing that a small group of very large producers in China and India are increasing production with faster and better processes, and every time they do … Read more

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