The new Ferrari Luce is much more than Ferrari’s first electric car. It is a desperate cry to find a new audience

We thought of 2026 as the year in which we would see Ferrari’s first electric car. Boom. As of February 9, we already know the first details of its interior. The company itself has made them public in what is the first of the many appetizers that they will provide us before knowing the final bite. At the moment we already have its name, its interior and a bomb: the design of the cabin has been carried out by Jony Ivewho led Apple design until his departure in 2019. He Ferrari Lucewhich will be the company’s first electric car, has been seen with an interior that breaks with the entire collective imagination of what a Ferrari should be and, at the same time, draws on its history. Why an electric Ferrari? We have been talking about Ferrari’s first electric car for more than five years. Do you remember what life was like before 2020? The electric car seemed like the future, brands were striving to make the leap to zero emissions and the European Union warned that in 2035 we would not have a single car on sale with a combustion engine. Five years later, regulators have accepted that cars with combustion engines can be sold. Of course, the common mortals will not touch them. Or, at least, we will not be able to go to the dealership and order one because the real demands regarding emissions dictate, right now, that if a brand does not want to pay fines it will have to sell many (very many) electric cars for each pure combustion car. And that leaves two paths: either the brand sells those electric vehicles or it puts cars on the market that are expensive enough for the customer to pay the fine and continue to get an economic return from them. Come on, what Combustion cars will be a thing for the rich. But this change in regulation comes late for most brands. Because almost all of them had launched a 100-meter dash race to have their electric cars ready as soon as possible. This career has come hand in hand with enormous investments that, except in very specific cases, were no longer worth stopping. One of them is Ferrari. The brand has needed to move forward with Luce, its first electric car. A car that will not only take advantage of the advantages of electric motors. The first thing its interior tells us is that the Ferrari Luce will be much more than a sports car. It is one of the most important cars in its history. And Ferrari wants to make it a before and after. Ferrari Luce interior Much more than an electric Ferrari In its first electrified car, the Ferrari LaFerrari, the Maranello company sent a clear message: its first electrically powered car was going to be the most cutting-edge and wildest Ferrari ever built. With its first fully electrified car, the first to be sold without an exhaust pipe, Ferrari sends another clear message: techie customer, customer who wants to be fashionable, we are here. It is no coincidence that the cabin of This Ferrari Luce was designed by Jony Ive. Whoever was the head of design at Apple is considered one of the legends of industrial design, with decisions in which he clearly opted for form over functionality. The beautiful over the practical. The Ferrari Luce is everything we could expect since the relationship between Ive and those from Maranello is known. The cabin plays with a neo-retro design, with a steering wheel that recalls the simplicity of the extreme sportiness of a Ferrari F40 or an interior where the buttons have been replaced by aviation-style keys. There are just a few buttons on the center console to raise and lower the windows or lock them. A kind of joystick acts as a gear shift lever. Ferrari Luce gear selector Detail of the central screen button panel The interior of the Luce does not forget that a Ferrari is a sports car with paddles behind the steering wheel rim. But the small islands that shelter the selection positions here forget about the most sporting details to prioritize more day-to-day functions. And this is important. It still has a manettino to select the driving mode but it has a second lever to select what, we assume, will be the degree of power delivery to extend the battery’s autonomy. We have a direct button to control the wipers and another to, we suppose, deactivate the beeps of the wipers. ADAS systems. The turn signals, on what look like touch surfaces but I’ve explained to Top Gear which are physical, are integrated into the spokes of the steering wheel itself instead of having physical buttons and routes as in the brand’s latest models. But, of course, what draws the most attention are its two screens. We have long accepted an instrument cluster and a central screen for a Ferrari. What we did not imagine is that the main screen would be the absolute queen of the cabin with its 10.12 inches and a mobile solution at the bottom that balances between genius and purist horror. The handle is pure Ive design. The graphics displayed by Ferrari are so reminiscent of Apple that one would almost think they have embraced CarPlay Ultra. And at the same time, its 12.86-inch OLED instrument cluster screen is displayed as it would in a classic Ferrari, with its clocks well separated and extraordinary clarity for reading. The whole set is a sample of where Ferrari is right now. The company could have chosen to put an electric car in the body of a combustion Ferrari. Instead he has embraced another proposal: if I can’t convince you to jump to an electric car, I will look for new customers. Although those from Maranello have cars that are more or less usable on a daily basis, until now their proposals have always been consistent. racing Inside, a clear reminder that … Read more

Science has named what you feel when a Pixar movie makes you cry

Watching the end of a Pixar movie and witnessing an unexpected reunion at an airport can trigger something in some people: a lump in the throat, a warmth in the chest, and even watering in the eyes. And it is not sadness nor euphoric happiness, but a sensation that has received a name very recently. A problem. For years, psychology has had trouble categorizing this specific sensation. We call it “being moved”, “striking a chord” or having “mixed feelings”. However, for a decadea group of scientists from UCLA and the University of Oslo has given it a technical namea theoretical framework and an evolutionary explanation. Is called ‘Kama Muta‘, and it is the scientific label for one of the most powerful tools of our survival, which is sudden connection. Something that we can also feel on social networks when we see the video of a grandmother with her grandson, for example, in a very idyllic situation. Kama Muta. A term that comes from Sanskrit and literally means “to be moved by love” (or “to be filled with love”). And although the name sounds very mystical, there is a scientific part behind it that supports it, since it has been systematically studied. by Kama Muta Labled by anthropologists and psychologists. According to his founding article from 2016and later reviews in Annual Review of Psychologykama muta is not a “new” emotion in the sense that we have just discovered it, but rather that we have just classified it. That is, we had these localized feelings, but we didn’t know what name to give them. Its definition. A positive emotional response triggered by a sudden intensification of communal relationships. In other words: it is what your body feels when you perceive that a social bond is suddenly created, repaired or strengthened. A physical triad. Unlike other abstract emotions, kama muta has a very clear physiological signature that researchers have validated in cross-sectional studies. According to research by Zickfeld published in Emotionwhich spanned 19 countries and 15 languages, the universal symptoms are clear: wet eyes, goosebumps, and a feeling of warmth. A sensation of warmth that curiously centers right in the heart of the chest. Something that already says a lot about this new emotion. Why we are sorry. Why did evolution design us to cry and tremble when we see others hugging? The answer is in group survival. Science suggests that this emotion acts as a social glue, since by feeling physically rewarded by the connection (our own or someone else’s), we are more predisposed to take care of others and sacrifice ourselves for the group. In this way, it has the power to humanize “others.” In an experiment, showing moving videos that induced kama muta significantly increased the perception of humanity towards outgroups, reducing any prejudices one might have. It’s not just “feeling good,” it’s a biological mechanism to expand our circle of empathy. Climate action. The most interesting from recent research is that kama muta does not remain a passive experience, but predicts behavior as well. A 2023 study published in Frontiers in Psychology found that messages about climate change that evoked kama muta (focused on connection to the planet and shared responsibility) were more effective in predicting pro-environmental intentions than those based on fear or guilt. Images | Nik Shuliahin In Xataka | If the question is “where is the secret to happiness,” an expert believes it is hidden in these 15 statements

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