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Reed Hastings is the co-founder and CEO of Netflix, one of the largest entertainment platforms in the world. If Hastings knows anything it’s how to have fun. The enterprising businessman started a project in 2023 designed for a handful of millionaires looking to have fun skiing on virgin snow through some private tracks that can only be used by a handful of members of a exclusive ski club in the mountains of Utah. ​An exclusive ski club for millionaires. Hastings has become the main investor and architect of an exclusive access ski community for high-net-worth individuals in Powder Mountain, northern Utah (USA). That private community is called Powder Haven and is conceived as a private ski resort reserved for the exclusive enjoyment of approximately 650 families, who ski in a highly controlled environment within a domain that covers approximately 4,860 hectares. high mountain. The private Hastings ski resort is planned as a kind of “VIP space” with access to the ski area that already exists at Powder Mountain and is still open as a public resort. The result is a hybrid model in which the fee of a few very rich people helps finance infrastructure that is also used by skiers who buy a conventional ski pass. Fees and millionaire houses. According to published Forbes, Hastings has already invested more than $100 million in the acquisition and improvement of the Powder Mountain private space, assuming debt equivalent to that of the previous owners. This new capital has been used to renew the lifts and to install new lines to other areas of the resort to expand the ski area. OK to what was published by The Wall Street JournalHastings is reportedly planning to invest $200 million more to improve services for wealthy homeowners. The station’s annual membership fee is $25,000, which is added to an initial contribution and, above all, to the purchase of a home within the community, a necessary condition to be part of the private club. The houses that make up the private ski complex start at 2 million dollars and the first phase, with 39 plots at an average price equivalent to about 2.4 million euros per unit, were sold out in just a few months. Arclodge and a new mountain neighborhood The project is not limited to building luxury villas. In the heart of Powder Haven, Arclodge is being designed, a large Swiss-style social and sports club with futuristic lines that aspires to become the center of the resort’s community life. As seen in the resort pagethe new 6,800 m2 building plans to include all the luxury services to which its millionaire members are accustomed: haute cuisine restaurants, thermal and sports pools, spa and treatment rooms, gym and spaces for cultural and sports activities. New neighborhoods have been planned around this new social nucleus to luxury homes of different sizesranging from large multi-hectare plots to turnkey luxury villas designed by high-profile architecture studios. Of course, all of them with direct access to the private ski slopes. There are only three private stations like this. The Powder Haven model that the Netflix founder is developing is not a pioneering project. In fact, it is the third private ski complex that exists in the US: Yellowstone Club in Montana, and Wasatch Peaks Ranchalso in Utah. In these three enclaves, access to the slopes does not depend on a ski pass open to the general public, but rather requires being a member-owner of a property in their luxury real estate complex. Reed Hastings is the only one that has been able to take advantage of this business model based on the exclusivity of private ski services for millionaires with almost total absence of queues and a certain coexistence with the public domain of Powder Mountain, so that the extension of its slopes is expanded at a very low cost. In Xataka | Ski resorts without snow at the end of the century: the most pessimistic models show what could happen in our high mountains Image | Unsplash (Republic GmbH), Powder Haven