cinemas

‘A Minecraft movie’ is in its second week in cinemas and we can stop considering it a day flower: His monumental box office He has already made it the film that has raised the most in what we have been from the year. But there are more: the passes are becoming authentic jungles, with disturbances, interrupted passes and a long etcetera of phenomena that have nothing passenger. We are facing the most noticeable movie of the year … although for reasons that have nothing to do with their quality. Second weekend. 80 million dollars in the United States has raised, which represents a 50% drop with respect to its overwhelming 162.7 million debut, but remains a figure that makes the film the success of the year: it has already been raised 550 million in the world, advancing to ‘Captain America: Brave New World’. The film has given a very welcome thrust to a loose box office for this start of the year and gives the starting gun for a series of expected successes: ‘Thunderbolts’, the new ‘impossible mission’ and ‘Lilo & Stitch’ The most popular game in history. Although the first advances were badly receivedkneading a spectacular amount of Dyslikes In Warner’s official channels on YouTube, there is a different phenomenon, but comparable to that of the film of ‘Super Mario Bros‘: A failure between median critics and spectators, but a success among its target audience. It is actually pure mathematics: ‘A Minecraft film’ is aimed at a number of potential spectators of 300 million (it is the last official sales data, October 2023), and many of them are responding to the call. Not everyone plays. And those 300 million (which today will be many more) are multiplied by a very simple issue: many of the game fans They do not playbut they consume videos related to the game. It is calculated that could be tens of thousands of Streamers of the gameeach of them with their own thousands of followers, who are not necessarily players. Recall that there are 600 million registered players (the fourth most popular game in the world). It is a real land paid to take the Z generation to the rooms. A complicated phenomenon to adapt. ” Minecraft ‘has successfully brought to the big screen part of its aesthetics, but it is a not very easy task on paper. This creation of Markus Persson and now owned by Microsoft (by 2,500 million wing) It has openly rudimentary but very versatile graphics, which allow constructions of all kinds to be carried out, and without pressures: for many players, the attractiveness is simply to enter the game and build, which has undoubtedly been key to attract very young users. Fanaticism was triggered in the early last decade, before even the launch of the first official version: At that time he already had 16 million players. The infinite. In fact, the secret that, on the way to two decades after its launch, the game remains fresh and attracting millions of players are the thousands of mods, mostly free, which generate new ways to interact with him. Not only that: the ability of the game to generate communities makes it essentially a collective game and, a large part, lacking the central narrative. What, beyond its values ​​as a film, makes this Warner bet a considerable achievement: they have turned an experience into a narrative. And successfully. The key to success: the winks. The reason why ‘a Minecraft movie’ has become a success is because it speaks of you to you with the players: overflow memes and tributes to the games that the staunch fans know how to decrypt, of the phrase “As a Child, I Yearned for the mines” to the iconic sound bang of the game, work of C418. And above all, to Chicken Jockey, a apparently harmless meme and is generating an unexpected response among the young audience of the film: disturbances in the movie theaters. A liberating cry. The cry of “Chickn Jockey!” comes from the scene streamer. There is only 5% chances that a zombified character will self -generate on the stage just above a chicken, creating the illusion that he is riding it. That is why it is so weird and is celebrated when it happens in a streamand hence the chain reaction that this character has unleashed when appearing in the film, and that went viral when he was filmed by a spectator, in the first weekend of life of the film, with a mobile. Followed by an explosion of jubilation of the spectators. The chaos. In an unheard of situation (since the time of ‘Rocky Horror Picture Show‘Even the most recent’WICKED‘Public participation in projections is not entirely strange). The Descriptions and Videos of what happens in the rooms are Out -control projectionswith notices to the police and people putting in the fireworks artificial or, of course, chickens. The latest manifestations of the phenomenon have been starring the own Jack Black asking for calm In a surprise appearance in a projection, a New Jersey room warning that they will only allow the assistance of minors if they are accompanied and a poster of disclaimer warning the spectators of the consequences if they do not behave. Cinemas ON FIRE. The subject will still give us to talk, because the box office and success guarantees it. For example, they begin to proliferate 4xd projections Where the Berraco behavior (except for the part of introducing farm animals, dirtying the armchair or that the cinema burns) is more than welcome. At the moment, he leaves criticism in an awkward place when explaining these phenomena, because they are not an extravagance without further ado: they belong to the highest grossing film of the moment. Do we embrace chaos or cry out about the end of culture by moving the spectators of the consequences if they do not behave. Header | Warner In Xataka | The largest artificial society experiment is happening in Minecraft: what happens when you … Read more