A bakery accepted an order for 2,000 cakes for Tesla. Elon Musk had to mediate to avoid bankruptcy

Large companies are not only a pole of job creation or direct wealth for those who work in them, but, indirectly, they are also a driver of indirect development for other companies in the area. Sometimes, they can also be your downfall. In early 2024, a small artisan bakery in San Jose, California, nearly went bankrupt when it tried to fill a huge order for cakes for Tesla’s offices. A last-minute change of heart left the small business on the brink of bankruptcy and in debt. As and how they counted in The Guardian, Elon Musk had to intervene. Laura’s sweet request Voahangy Rasetarinera, owner of the Giving Pies bakery, was challenged to handle an order of 2,000 mini pies for a Tesla employee event. This request represented a great economic opportunity for small businessbut it also represented a significant logistical challenge given its magnitude and the bakery’s limited resources. Rasetarinera consulted his staff and they agreed to accept the order by sending the invoice to Tesla. Delivery dates would be Tuesday and Thursday of the following week. Elon Musk’s company diverted payment for the cakes to a third-party supplier called City Flavor, which did not respond to payment requests after delivering the first round of cakes. “I remained optimistic as I waited for the payment on Thursday. However, when it didn’t materialize, I became concerned.” That same day, Laura, Rasetarinera’s contact at Tesla, called the bakery to apologize for the delay in payment for the first round, citing the inexperience of the suppliers. On that same call, Laura requested to double the cake order. In total, the bill already amounted to $16,000 for 4,000 cupcakes that Giving Pies was to deliver. The bakery was forced to redouble its efforts paying overtime to staff, purchasing more ingredients that he had not yet charged for, and, most importantly, rejecting other orders to meet Tesla’s enormous demand. After consulting with the employees again, everyone agreed to go ahead, so Rasetarinera sent a new expanded invoice to Tesla with the new amount and they got into trouble with the new shipment, but not before sending a message to Laura, to demand payment for the first batch of cakes. “I’m sorry to bother you again, but I’m a small business. I don’t have the luxury of infinite resources, so I really need to get paid to insure my staff,” the businesswoman wrote to Tesla, as published the local media Kron4. Tap on the image to go to the original message However, the joy was short-lived. Just a week before the delivery date, Tesla canceled the order without notice. Just like Rasetarinera explained on the bakery’s Instagram account, “we received an email saying they were canceling the order. There was no explanation. Just a message saying, ‘Hey, I’m so sorry, I don’t think we’re going to need this order anymore.’” Unpaid bills and 2,000 cupcakes in the oven The cancellation of the order had serious consequences for Giving Pies. The pastry shop He had already invested in ingredients, increased his staff and rejected other orders in order to fulfill Tesla’s order. What was shaping up to be a great opportunity to work with a great company had turned into a nightmare of unpaid bills. Rasetarinera explained on his social networks that “we had to buy additional ingredients, hire extra staff and schedule overtime.” All of this represented a considerable expense for a small business. “I had invested time, resources and effort based on Tesla’s guarantees, only to be left in the lurch,” declared the owner to Guardian. The news spread quickly on social networks and local media that echoed the bad trick that Tesla had done to this small merchant, generating outrage among users due to Tesla’s lack of consideration for a local business. The word spread through social networks, even reaching the ears of Elon Musk himself. Elon Musk and the unexpected solution When Elon Musk found out about the situation, he decided to take matters into his own hands. From your X accountMusk apologized for what happened to the bakery and promised to resolve the problem. “I just found out about this. We are fixing it immediately,” the billionaire wrote. Tap on the image to go to the original message Musk’s solution was simple but effective: Tesla would buy all the pies Giving Pies could produce, and he also invited the owner on a tour of the factory. “People should always be able to count on Tesla to do its best,” Elon Musk wrote in his X message. A Tesla representative would later confirm to KGO-TV that there had been a communication problem and that Laura did not have the capacity to authorize payments. For Giving Pies, this experience ended up being positive. Not only did they overcome the financial hardship due to the investment made in the order, but they also gained publicity and support from the community. As shown on your websitetoday, Giving Pies sweetens the holidays for some of Silicon Valley’s biggest tech companies. In Xataka | An Englishman named his restaurant “Tesla.” He was immediately left without a name and with a fine of 14,000 euros thanks to Musk In Xataka | Tesla has been suing buyers and journalists for criticizing its cars in China for some time. And he’s winning Image | DVIDS (Justin Pacheco), Giving Pie A version of this article was published in February 2025

The Bakery of Madrid that has gone from the hands of the bread

In Spain there are More than 10,000 companies Dedicated to elaborate bread, a long, very long business list in which different profiles and approaches are included. In that wide martemágnum of flour, yeast and cereals (and despite the fact that the sector has been betting for some time The specialization) It is likely that there is no business like the one just riding in Chamberí Fabián Leónfinalist of ‘masterchef’ and Foodie. At least if we talk about the theory. After all, he presumes, having created “the bakery of the future” (aka Fu.ba). The initiative is interesting because it tells us about something much broader: a trend that bets on re (re) gastronomic invention, the spectacularization of food, the story and the rethinking of concepts apparently as basic as the bread bar. All this accompanied by generous prices. “We bake future”. Fu.ba is a bakery newly opened In the Chamberí area, Madrid, although anyone who reads His manifesto (Yes, he has manifest) He probably feels that the business is dedicated to anything but baking bars, cakes, hagazas and cookies. “In a world of ultra -processed, we chose the real. Mother. Drops limited. Ingredients that feel good, “starts. “We do not follow trends. We follow the rhythm of the body, the sun and the earth. Here the bread is ritual, energy and community. We are solarpunk, neo-ancestral and a little witches. We are the GLitch In the matrix of food, “the business continues as a presentation. The full manifesto can be consulted on its website And it hasn’t taken Generate comments in x o Bluesky. And if there were doubts, those responsible are responsible for underlining it: “We do not bake bread. We bake future.” Reinventing bread (functional). Behind the project is Fabián León, finalist of the first edition of ‘Masterchef’ and a influencer Gastronomic with more than 570,000 Followers on Instagram. Recently related to the magazine Elle that the initiative connects with a personal experience: two years ago he was diagnosed with a disease that made him “a radical turn” and led him to undertake “a personal crusade” to find healthy foods to help him. “I realized that some foods were affecting me, specifically gluten, as well as refined sugars, alcohol … I suppressed everything and ran out of options,” Share. “The gluten -free bread that had was very bad, when I went to a specialty coffee there was nothing and for a person who likes to eat was a drama. I was sure there had to be recipes or ways for bread to be good. I started investigating what they did in other societies.” And a couple of years later … The result of that search could be seen on his Instagram profile in May, when he published A video With announcement included: “I open my first bakery of the future. After two years imagining it, today the bakery that only lived in my head.” “Breads, cookies, biscuits, brownies and a thousand more things that are not only good, but they feel good. Sin gluten, without refined sugars, made to build you, but without giving up enjoyment.” Bread with story (and something else). Beyond the media impact From Fabián León or his promise of a “bakery of the future”, the case of Fu.BA is interesting for another reason: connects with a greater gastronomic tendency than, beyond the food itself, incorporates a series of extra ingredients: spectacularization, a story worked, a background message that seeks to transcend what the food itself and especially the promise of the “reinvention” is reinvent something as elementary and basic as the bread bar or cookies. Fu.ba is also the example of how the discourse of “reinvention” can be taken to the extreme, moving it passing with elements that have little or nothing to do with food. In Fu.BA highlights the rhetoric of his manifesto, the aesthetics of the premises, for which He handled of the architect Irern Serraor even the staging of The inaugurationwith DJ and a sculpture made with bread. Of the future maybe, but not cheap. Of backdrop, prices. The bakery of the future may bet on the “functional pan” (“not only feeds, does something for you”, promises Fu.ba) and reniegue of gluten, refined flours and other industrial substitutes; But, without being private, it is not cheap. At least if we compare their prices with those of other conventional bakeries. The “Mollet of the Future” costs two euros; the “Hogaza of the future” five, or 7.5 if you want the option of 750 g; and the “baguete of the future” 3.5. For 500 g of “Power Power”, with tapioca flour and comprehensive rice, among other ingredients, 6.5 is paid. Images | Wearefuba and Instagram 1 and 2 In Xataka | We knew that freezing the bread was comfortable, cheap and fashionable. What we are not sure of is that it is “so good” for health

A bakery accepted a 4,000 cakes for Tesla. Elon Musk had to mediate to avoid bankruptcy

Large companies are not only a pole of Employment creation Or direct wealth for those who work on them, but, indirectly, they are also an indirect development engine for other companies in the area. Sometimes, they can also be their ruin. In 2024, a small artisan pastry from San José (California) was about to bankrupt when he tried to satisfy a huge request for cakes for the Tesla offices. A last minute change of opinion left the small business on the verge of bankruptcy and debts. Such and as they counted in The Guardian, Elon Musk had to take action on the matter. Laura’s sweet request Voahangy Rasetarinera, owner of the Giving Fourth pastry, received the challenge of facing a request for 2,000 mini cakes for a Tesla employee event. This request represented a Great economic opportunity for the small businessbut also supposed an important logistics challenge given its magnitude and the scarce resources of the pastry. Rasetarinera consulted their staff and agreed to accept the order by sending the invoice to Tesla. The delivery dates would be Tuesday and Thursday the following week. Elon Musk’s company diverted the payment of the cakes to an external supplier called City Flavor, which did not respond to payment requests after delivering the first round of cakes. “I was still optimistic while waiting for the payment on Thursday. However, when he did not materialize, I worried.” That same day, Laura, the contact of Rasetarinera in Tesla, called the pastry maker to apologize for the delay in the payment of the first round alleging the inexperience of the suppliers. On that same call, Laura requested to duplicate the Cake request. In total, the invoice already amounted to $ 16,000 for 4,000 cupcakes that Giving FEET had to deliver, of which he had already delivered half and had not charged anything. The pastry shop was forced to redouble their efforts paying extra hours To the staff, buying more ingredients that had not yet charged and, more importantly, rejecting other orders to meet the enormous demand of Tesla. After re -consulting the employees, they all agreed to move forward, so Rasetarinera sent a new invoice extended to Tesla with the new amount and got into flour with the new remittance, but not before sending a message to Laura, to claim the Payment of the first pitch of cakes that had already been delivered. “I regret to bother you again, but I am a small business. I have no luxury of having infinite resources, so I really need them to pay me to ensure my staff,” the businesswoman wrote to Tesla, Tesla, As published The local medium Kron4. Touch the image to go to the original message However, joy lasted little. Just a week before the delivery date, Tesla canceled the order without prior notice. As Rasetarinera explained In the Instagram account of the bakery, “we received an email saying that they canceled the order. There was no explanation. Only a message that said: ‘Hey, I am very sorry, I think we are no longer going to need this order.” Invoices without paying and 2,000 cupcakes in the oven The cancellation of the order had serious consequences for giving feet. The pastry He had already invested in ingredients and increased his staff to be able to comply with the assignment of Tesla. What was outlined as a great opportunity to work with a great company, had become an impeded bill of invoices. Rasetarinera explained on their social networks that “we had to buy additional ingredients, hire extra staff and program extra hours.” All this represented a considerable expense for a small business. “I had invested time, resources and effort based on Tesla’s guarantees, just to stay in the stake,” The owner declared to The Guardian. The news spread rapidly on social networks and local media That they echoed the bad pass that Tesla had made to this little merchant, generating outrage among users for the lack of consideration of Tesla towards a local business. The voice ran through social networks, even arriving at the ears of Elon Musk himself. Elon Musk and the unexpected solution When Elon Musk learned about the situation, he decided to take action on the matter personally. From Your X accountMusk apologized for what happened with the bakery and promised to solve the problem. “I just found out about this. We are solving it immediately,” the billionaire wrote. Touch the image to go to the original message Musk’s solution was simple but effective: Tesla would buy all the cakes that Giving Fourth could produce. In addition, the company promised to distribute these cakes between local beneficial organizations. “People should always be able to tell that Tesla will do their best,” Elon Musk wrote in his X message. For giving feet, this experience It ended up being positive. Not only did they exceed the bad financial drink for the investment made in the order, but also gain advertising and the support of the community. As shown On its websitecurrently, Giving Foot sweetens the parties of some of Silicon Valley’s most important technological companies. In Xataka | An English called his restaurant “Tesla”. Then he was released and with a fine of 14,000 euros thanks to Musk In Xataka | Tesla has been demanding buyers and journalists for some time for criticizing their cars in China. And he is winning Image | Dvids (Justin Pacheco), Giving Pie

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