An artisanal cheese factory in California was on the verge of bankruptcy. Today it is a buoyant business thanks to something: AI agents

North of San Francisco there is a city called Petaluma where there is a cheese factory with the same name. Petaluma Creamery has more than a century of history and generated $50 million in its golden age, but several factors caused it to be on the verge of disappearing. The story of their salvation is proof that AI does not always come to destroy jobs, it can also save businesses. A legendary cheese factory about to disappear. They count in Fortune that Larry Peter bought Petaluma Creamery in 2004 when the cooperative was about to close. It was he who turned it into a renowned brand that supplied hundreds of supermarkets and restaurants. After more than a decade of success, 2020 was the beginning of the end: the pandemic caused orders to drop, Larry had health problems and they lost Chipotle, one of their most important clients. The computer cousin. It’s not a meme. Larry Peter had a cousin, Daniel Peter, who was not a computer scientist but something even better: 17 years working at Salesforce implementing planning systems for manufacturers. Furthermore, he had just taken a sabbatical so it was the perfect opportunity and he ended up becoming the CTO of the cheese factory (goodbye, sabbatical). What Daniel found was a company that operated in a completely archaic way. All orders were recorded on paper, but invoices were entered in QuickBooks, an accounting software. The problem is that each of the more than 150 items had a code that employees had to know by heart, such as CY for yellow cheddar. As if that were not enough, it was invoiced in pounds, but the orders were always boxes or pieces. Goodbye, gap year. First step: digitize. The first thing the company’s new CTO did was install fiber optic internet and began taking all the data accumulated over decades to the cloud. Once everything was digitalized and the house was tidy, Daniel built an operating system based on Salesforce and the Agentforce AI platform. This is where things got interesting. AI agents to the rescue. With the house now in order, the intelligence layer was added and different tools were created to run the business. The first thing he did was load the jungle of codes for each article and replaced it with one that allowed searching with natural text. In addition, it automatically transforms boxes or pieces of cheese into pounds, making order registration a much faster process. Another of the agents that he implemented is capable of predicting what a customer is going to order based on the purchase history, so orders can be placed faster and if a customer forgets something the system remembers it. There is also an agent who plans delivery routes that can be modified with natural prompts and, finally, an agent is dedicated to controlling the traceability of the milk, recording data such as weight, temperature, time and origin. The human touch. AI agents improved the entire company’s operations, but there is one thing they do not know how to do and that is search for clients. For this, Larry Peter had the help of Kevin Goddard, who worked as a salesperson in the sector for decades. The result of joining their network of contacts with the new tools, managed to make the company go from having only 13 clients to more than 300. Petaluma Creamery is still far from billing 50 million at its peak, but they already plan to reach 10 million next year. The future. AI is reconfiguring the labor market and in many cases that translates into massive layoffsbut this is not always the case and the story of this cheese factory shows the other side of automation and AI. “It is very likely that this place would not exist without her” says Daniel Peter, the CTO cousin. In the end, it seems that he liked life between the factory and the farm and the sabbatical year is going to last a little longer than expected. Image | Petaluma Creamery In Xataka | Enterprises have successfully embraced AI agents. So much so that they are drowning in them

The almadraba has a reputation for being an ancient, artisanal and sustainable art. But behind it lies one of the wildest industrializations of the sea

The Phoenicians arrived on the coasts of Andalusia about 3,000 years ago looking for gold, silver and copper. They stayed for everything else. By the 5th century BC, the factories on the coast of the Strait were already shipping amphorae and amphorae filled with salted tuna throughout the Mediterranean. As we believe, that was when the almadraba was invented. Or so we think. It’s only half the story. The other half is what happens with the tunas that, despite falling into the codend, do not die that day. Many of these tunas (the smallest ones) end up captured and, while still alive, are transferred to marine cages where they remain for up to four months feeding on fish (sardines, mackerel, horse mackerel or chinarros) until they reach the ideal level of fat required by the market. In contrast to the three-millennial trap that enters the codend “with blood and fire” and sacrifices the tuna (to deep-freeze it), there is another that borders on the world of aquaculture, de-seasonalizes the supply and improves the quality of the product. The second, without a doubt, is the most unknown. And that fattening system images They are spectacular. But it’s a logical move. After all, Cádiz traps only catch fish in a short window of time. Normally between the end of April and mid-June. By reserving the smallest tuna and baiting it until September, the product can be sold much more expensive. And it is the only reason to do so because the feed conversion ratio of bluefin tuna in cages is the highest of any species raised or fattened in captivity. While our tunas need between 20 and 30 kilos of oily fish to gain a kilo (20:1-30:1), salmon only need one kilo and pork three. It is not without problems, of course. We already know that filling the sea with fish farms It is a huge source of ecological problems. It is true that it has had a brutal effect on the democratization of fish consumption, but the cost is decimating wild fish populations. However, the case of tuna is different. Its impact on the populations of oily fish that serve as food is great, of course. But it is still small, simply because we have not learned to raise it from scratch: you have to fish to fatten it up. If the efforts of institutions like the CSIC are successful, the Strait will have a problem that will be counted in thousands of tons of exports. Image | SLADE | Big Dodzy In Xataka | Spain is going to continue fishing for eels until we have no more eels to catch

The triumph of the “artisanal” games in the industry

Once it is an isolated phenomenon, two chance. But they are already too many times in the last months when a game that is not a triple A, but a relatively modest title, makes the heads of the entire industry turn for their quality and daring. Now is the turn of ‘Clair Oscur: Expedition 33‘, a wonder of Rolera architecture that has become a supervantant and the beautiful girl of critics despite not having the means of production of the greats Blockbusters. Everyone talks about ‘Clair Osccur’. And it’s not for less. Greeted as a Modern classic Of the role -playing games, it has been developed by Sandfall Interactive, French independent study founded in 2020 and based in Montpellier. The project is an RPG in classic shifts, a gender that In Sandfall they thought that was being mistreated by the great studies. It is not its only original detail: its atmosphere is based on the Belle Epoque French, and bets on a mature narrative and a certain complexity: every year, the mysterious Pentresse paints a number in a monolith, and all the people who reach that age disappear. People live knowing the exact date of their death, which generates a highly melancholic atmosphere. Modern classic. The combat system and its narrative daring have made the game considered a genre renovator. The result has been both critical and financial: in Metacritic it is already valued as The best game of the year And in just three days he managed to overcome The million copies sold. A milestone that is reinforced by the modesty of its development: just thirty people make up the study. Or not? Thirty -Pico. Since its launch, it has been said that ‘Clair Oscur: Expedition 33’ was developed by just thirty people, which turned the project into an almost handmade achievement, especially taking into account how polished the combat system and the findings of its artistic direction, at the height of the Japanese classics to which you mimic. However, A rapid calculation Like the one they have done in Jeux Urs allows you to go beyond those thirty people, which undoubtedly make up the hard -creative nucleus of the game. To them are added a good amount of essential external teams: at least, a Korean team of eight people dedicated to animations is accredited. In Poland, dozens of game testators reside. The entire audio part is: the dubbing cast and the orchestra of about thirty people who have interpreted the very large soundtrack. It is important not to make this type of contributions that since the beginning of this century add up to development, sometimes without accrediting, in teams often outside Europe or the United States, in countries such as Malaysia or China. The irresistible lightness of the medium games. The video game industry continually lives on its trends, and we currently attend a curious devotion to medium games. The events of recent years (framed in mastodon financial catastrophes such as Sony, EA either Ubisoft) have given a very notable impulse to medium games, as we did not see since the time of PlayStation 3. The public seems to have assimilated, wrapped up with the success of consoles that favor the No-Typically-Triple-A gameslike Nintendo Switch, that games do not need a team of three thousand people behind to be captivating, effective and fun. At the top. We talked about how ‘Clair Osccur’ had perched to the top of the games best considered by criticism this year, but let’s see who follows him: with his same 92 score, ‘Blue Prince‘, this one developed by a single person; With a 91, ‘Split Fiction‘, a modest production and indies airs, but that will soon have a cinemas version; In the twenty positions we see titles such as ‘The Rotters Are Dead’, ‘Bionic Bay’ or ‘Lonely Mountains: Snow Riders’, openly independent. And remember that two of last year’s greatest successes, ‘Space Marine 2’ And the winner of the game of the year, ‘Astro Bot‘, have been developed with limited resources. Brand and image. Being a “small” game is no longer an obstacle, but from a while to this part it is a more impulse at the image level. There is nothing more to see the expectation with which the tiny advances of an indie sequel like ‘Silksong’, whose potential as meme exceeds any Blockbuster. More reason for not minimizing the achievements of an extraordinary game such as ‘Clair Oscur’: thirty or one hundred, the size of the team matters little. The remarkable thing is the result. In Xataka | The great romantic novel of the year is not a book: it is a Chinese video game where you choose your own “digital husband”

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