LEGO was one of the last refuges of analog play. You have just opened the door to sensors, lights and sound in your bricks

LEGO has flirted with electronics before, but its most stable promise was always something else: that the classic brick needed nothing to become anything. For decades, this principle maintained an almost intact refuge from the digitalization of children’s play, without screens or sensors, with imagination as the only driving force. That is why the step … Read more

We have found the “Kriptonite” of the youth of generation Z: analog watches

A scene from the Academy of Operation Triunfo 2025 It has gone viral With more than one million views, but did not do it for the vocal talent of the participants: several contestants between 19 and 20 years did not know how to read What marked the needles of a clock Wall “I will have … Read more

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