AMD and NVIDIA are promoting unreal prices for their new graphics cards. They end up costing much more

The same thing happens to each new generation of graphics cards. We excite ourselves thinking that we will finally have an opportunity to update our PC for a reasonable amount, and then the tortazo arrives. Because what manufacturers promise to which a world actually happens. On the one hand, Nvidia. Nvidia recently launched its RTX 5070 at a recommended price of 659 euros. Nvidia’s own edition, which had that price, It has been exhausted from the zero minute And it doesn’t even seem to be available in stores. The RTX 5070 TI, which has a recommended price of 899 euros, is possible find it at that pricebut is exhausted right now. Those that are available are more expensive versions. On the other, AMD. With the new Radeon RX 9070 / XT, three quarters of the same. The cards have gone to the market with recommended prices of 549 and 599 dollars respectively. There are not even PVPS in euros, but it doesn’t matter, because just being available in stores, its price is much higher. The most affordable we have found, a Gigabyte RX 9070, is 759.99 euros. If we want an RX 9070 XT, the most affordable model we have seen, 835 eurosIt is not available. Yes we have found one from Sapphire to 1,087.99 euros. It is a lot of difference with the prices recommended by AMD. But are they improved versions, right? The manufacturers take the reference designs of AMD and NVIDIA and try to raise additional improvements. For example, they preconfigure them with some overclocking to be something better in performance, they place additional cooling systems or add other elements, but the difference seems too high with respect to the recommended prices. Only a few at recommended prices. In Videocardz They have managed to talk to INET.se, a chain of stores and stores that sell these cards. Those responsible indicate that the recommended prices “will be applied to a limited number of cards.” In fact, they stand out, “they will only apply to the first shipment of each model.” Thus, it is not only that a few cards come out at those announced prices – which are exhausted right away – but it is very likely that such prices will not be repeated again, and go up depending on who sells them. AMD tries to soften the situation. In The Verge They have managed to contact AMD responsible, who neither confirmed or denied those allegations. What they said is the following: “It is inaccit that the recommended PVPs of 549 /599 dollars are launch prices. We hope that the cards are available in several suppliers to 549/599 dollars (excluded the tariffs and / or specific taxes of each region) based on the work we have done with our AIB partners (ADD-IN-IN-IN BOARD AIBs have different premium configurations at higher prices, which will also continue to exist. “ Deceptive advertising? The technique used by AMD and Nvidia is really worrying. Although there are users who in social networks claim to have found cards at recommended prices, many others point out how these models are exhausted and the only options are theoretically improved versions that manufacturers put at much higher prices. There is also a lot of resale and speculation, something that has been lived other times in the past. A lot of availability … if you buy an entire PC. Many of these stores offer these graphics without problems, but only if you buy them as part of a new gaming equipment. There it is more difficult to assess whether the price of the graph is really closer to the recommended or not. What is happening? The truth is that the situation is terrible for consumers, who can hardly access those graphs at the prices promised by AMD and NVIDIA. In Xataka we have contacted pccomponent, one of the main chains of sale of these products, to know if they can clarify the situation, but for now we have not obtained an answer. We will expand this article if we receive it. In Xataka | Nvidia has beat its income record again. Paradoxically, Wall Street does not seem to import much

AMD RX 9000 RX 9000 are lists. And they come determined to fight you with the GeForce RTX 50 of Nvidia

AMD has just presented its first graphics cards that implement RDNA 4 microarchitecture. He told us about them during the 2025 CES, but at that time he only announced a few details about his architecture. THE RADEON RX 9000 They are destined to measure from you to you with the GeForce RTX 50 of Nvidia, so presumably they will not have it easy. Whatever the new AMD graphics cards come full of novelties. His best baza a priori is his microarchitecture. And, as we are about to verify, RDNA 4 proposes a lot of refinements, so, on paper, it should significant clearly to the Radeon Rx 7000 With microarchitecture Rdna 3. In addition, the Rx 9000 RADEON proposes the technology of reconstruction of the image Fidelityfx Super Resolution 4 (FSR 4), which, on paper, is able to give us a cadence of images per second and a higher level of detail than FSR 3. Rdna 4: This is the authentic heart of the Radeon Rx 9000 The slide that we publish under these lines collects the main characteristics of the RDNA microarchitecture 4. The lithography used to manufacture the RADEON RX 9000 GPU uses a 4 Nm integration technology, presumably from TSMC. However, these chips give us many more innovations. And AMD promises that the calculation units of these GPU have been deeply redesigned, that their performance when facing the Ray layout It is higher, and that, in addition, they rely on the artificial intelligence (AI). The lithography used to manufacture the RADEON RX 9000 GPUs uses a 4 Nm integration technology AMD will continue in these graphics cards the same path as NVIDIA: it will address the reconstruction of the image using the latest generation algorithms. On the other hand, Radeon RX 9000 have SECOND GENERATION ACCELERATORSThird generation ray layouts and a second generation video signal delivery engine. An important detail: according to AMD the average performance of the calculation unit with Microarchitecture RDNA 4 is 40% higher than that of RDNA 3 solutions. The next slide clearly reflects that much of the improvements introduced by AMD engineers seeks to increase the performance of the new GPUs when they must deal with AI algorithms to face the reconstruction of the image. AMD promises that the RDNA 4 duplication of RDNA 3 in FP16 operations; It quadruples in int8 and when working with FP16 matrices with many zero values ​​(this circumstance is known as ‘sparsity’), and multiplies it by eight when operating with int8 matrices with sparsity. On paper is not but that nothing wrong. We are now with the reconstruction of the image through ia. FSR 4 technology is only compatible with the new RADEON RX 9000 graphics cards because the presence in the GPU of Hardware resources introduced by AMD in these chips. Be that as theory this technology offers us a cadence of images per second higher, a higher level of detail and a lower latency. In addition, FSR 4 uses the same application programming interface (API) as FSR 3.1, so developers who have worked with this last tool should have no problem when making the leap to the new technology developed by AMD. A curious note: in the next slide we can see that this company promises that its technology is prepared to face the neural rendering that will arrive in the future. Sounds good. We’ll see what it consists of when the time comes. The next slide collects the main specifications of the RADEON RX 9070. This graphics card, the most “modest” of the two that the Radeon RX 9000 family today, incorporates, incorporates 56 calculation units16 GB of GDDR6 VRM, the GPU works at a maximum clock frequency of 2,520 MHz and has an average consumption of 220 watts. The Radeon RX 9070 XT is a bit more ambitious than the model in which we just inquired. It proposes 64 calculation units, 16 GB of GDDR6 type VRM, the GPU works at a maximum clock frequency of 2,970 MHz and has an average consumption of 304 watts. It will be interesting to see how it yields to the GEFORCE RTX 5070 TI of Nvidia. There are the prices of Radeon RX 9000. RX 9070 XT will cost $ 599 (about 575 euros). And to get a RADEON RX 9070 we will have to pay $ 549 (Approximately 527 euros). AMD’s plan is that these two graphic solutions compete from you to you with the GeForce RTX 5070 Ti and 5070 of Nvidia. One last note to conclude: the two graphics cards with which the Rx 9000 AMD family is born will be available from next March 6. More information | AMD In Xataka | The next revolution of the chips is approaching. Intel, Samsung, TSMC and AMD already work on glass substrates In Xataka | This is the strategy that has kept Nvidia at the top for more than two decades: the dilemma of the innovator

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