Microsoft wants to turn Windows into an “agent operating system”. That was one of the great advertisements of the Ingnite conferences that were held these days. The proposal involves filling Windows with AI agents so that they are part of the user experience and do things for us. The intention is good. The result is not.
what’s happening. Windows celebrates its 40th anniversary in 2025 (and Microsoft, its 50), and it does so with a total commitment to AI that it now wants to transfer to its Windows operating system. At the Microsoft Ignite event, various new features were presented that were precisely aimed at integrating AI agents into the system from the taskbar, but also at supporting the Model Context Protocol, the de facto standard for connecting AI agents with third-party services and applications.
The movement is reasonable. Microsoft’s decision is strategically impeccable. AI is everywhere, and what the company intends is for it to be an integral part of its operating system. And by the way, of course, don’t leave its ecosystem to take advantage of it. The intention is good, but Microsoft’s problem is different.
You are being tiresome. It is often the case that companies that try to promote their services do so in a particularly tiresome way. Microsoft is certainly known for this, and you only have to remember how it made numerous attempts to force us to upgrade to Windows 10. Then they came similar attempts with the new versions of Windows 11. With AI, it has already shot itself in the foot from time to time, and the best example is Microsoft Recalla striking option that by its design initial ended up being delayed and now it has been completely relegated to the background.
Well I install LinuxPavan Davuluri, president of the Windows and devices division, was talking about this integration of AI in Windows a few days ago, but his tweet ended up provoking a string of criticism. One of the first answers indicated that Windows “is evolving into a product that brings people to the Mac and Linux.”
Or for that matter, bring back Windows 7. Others went further and they asked that the Windows 7 operating system would return with its “clean user interface, icons, unified control panel, no junk apps, no ads, just a pure, performing operating system.”
Microsoft is growing dwarfs. Davuluri ended up closing comments two days later, but yes responded to a tweet from the well-known software engineer Gergely Orosz, who criticized Windows’ erratic strategy and also Microsoft’s commitment to developers. In his response he indicated that “we know that we must continue working on the user experience, both in day-to-day usability and system dialogues inconsistent with the experiences of advanced users.”
Be careful with promoting what doesn’t work. The problem with Copilot is that it still has a clearly worse reputation than other AI models despite being entirely based on ChatGPT. At Microsoft they know itbut still They are hiring influencers to promote Copilot to younger consumers.
Nadella started well… The arrival of Satya Nadella to Microsoft it was a breath of fresh air. The company was on its way to becoming the new IBMbut its surprising renewal and spirit of openness —GitHub purchaserenovated love for linux— joined the success of reinforcing Azure and turning its cloud platform into a money making machine. threw great projects and thus regained some of the love (and luster) that he had lost in recent years with Ballmer at the helm.
…but things are going wrong. However, this (understandable) obsession with AI is contaminating that entire trajectory a bit, and this is evident in the comments and criticisms of users, who do not seem interested in Windows being full of AI even though that could be interesting in the long run. The practical advantages at the moment do not seem to be notable, and forcing them is never a good idea. And in case Nadella reads us, we propose an idea.
Let users decide. It’s as simple as that: Microsoft forces things too much by forcing users to accept these system changes without further ado and offering them as options that are activated by default. Users usually don’t like things being changed for the better, and what Microsoft should do is make everything opt-in (and not opt-out). That is to say: offer these options disabled by default, and let the users decide to activate them. If they are really worth it, it is very likely that these options will end up going viral on their own and people will simply enable them.
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