Enter a Starbucks store and meet several people installed with your laptop It is no novelty. The spacious tables, the plugs available, the air conditioning and, of course, the coffee, make these premises a habitual shelter for students and remote workers.
A printer on the table. A cardboard separator to isolate itself from the world. A strip to plug laptop, mobile and tablet at the same time. All this has been seen – and is still seen – in some South Korea Starbucks. The phenomenon has shot, and therefore, the chain has decided to intervene.
New standards in South Korea. The new regulation is clear: no printers, multi -mitoms or accessories that convert the premises into a portable office. This is what The Korea Herald collects itwhich adds that it is also not allowed to occupy several chairs or leave belongings for hours to “reserve” table.
The original poster (left), the translation of Google Lens (right)
From this week, employees have instructions to warn those who fail these guidelines. The measure communicates with a poster that already decorates dozens of stores in the country. And although the message is illustrated with a smiling bear, the background has nothing tender.
What does it mean to be a 카공족. In South Korea, 카공족 It is the name that receives “the tribe that studies in coffee.” The term combines the words 카페 (cafeteria) and 공부 (study), and is used to describe those who spend hours working or reviewing notes in premises such as Starbucks.
What began as a practical and punctual solution has become such a widespread custom that now raises a dilemma: is it a legitimate use of space or silent abuse of the common environment?
The social reaction. The Donga Ilbo medium collects The testimony of Professor Seo Kyung-Duk, from the Sungshin Women’s University, who shared the image of the computer equipment with the cardboard separator: “It looks like a private office.” SEgún explainedeven the foreigner who accompanied him was bewildered: “How can anyone mark their territory in a public place like a cafeteria?” He asked, surprised.
Some of the images that account for 카공족 in South Korea
The author of the photo explained that this person did not return in all the time he remained in the store: “I spent three hours there and did not return once,” he said.
Meanwhile, Asia Economy echoed some Of the most repeated reactions among users: “There is not even room to have coffee because of the 카공족,” said a person. Another ironized: “They leave their things and they will eat … is this a ‘Study Café’ or what?”
Why have Starbucks Korea acted now? Starbucks has not acted in whim. According to the company, what is at stake is the collective experience. When a large table is occupied for hours by a single person, or when a client is absent leaving their objects as a reservation, the balance between those who enter, consume and leave, and those who turn the place into a personal office.
There is also a commercial logic. Maintaining rotation is key in a business where each table counts. If someone occupies a seat for four hours with a single coffee, the impact is not anecdotal. If not, tell the owners of coffees in Barcelona, They are applying their own formula “anti occupies terraces”.
Images | Athar Khan | 서경덕 (Via Donga Ilbo)
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