No one has caught the filtration that TVE will have his own ‘Save me‘, As much as that concept is not entirely exact. The appearances of María Patiño and Belén Esteban in ‘The revolt‘(One of both meetings, two more from Esteban alone) They have been interpreted As consistent confirmations of the presentation of the presenters to public television, as it seems that it will finally be. However, it is more than a signing: behind there are proper names linked to the ‘Save Me’ phenomenon and a medium -term TVE strategy.
Rumors of changes. The exclusive televise was givenin information that other media have been confirming: Aitor Albizua, presenter of ‘Figures and Letters’, will lead a daily program for the afternoons in which María Patiño and Belén Esteban will also be. Albizua has achieved unusual data for LA2, such as 5.5 of average monthly fee in February, and this step to La1 (without abandoning the contest that has given him fame) is a jump for the presenter, who will be in charge of a program that will flag one “deep renewal“In the afternoons of the chain.
To renew the afternoons. This is how Sergio Calderón, director of RTVE, spoke of the public television plans for that strip, when he decided to cancel the series ‘The Modern’. In ‘RTVE responds‘, The program in which the defender of the audience of RTVE helps to resolve the doubts of the spectators with the directors of the chain, Calderón said that “the curve of audiences of the series benefited from the expectation of the start of the chapter of’ The Promise ‘, our daily leading series of the afternoons, and we saw that its curve depended in excess of the performance of this subsequent offer.” That is, it was a space with possibilities, but “it was impossible to maintain, at emotional and also budgetary rhythm, three daily series in the afternoons.” And there enters a new formula.
Who is Sergio Calderón. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (with a certain controversy for the urgency with which it arrived). Calderón worked in Mediaset Spain until March 2024 -was fired by Alessandro Salem, CEO of the group After Vasile-, after 13 years of responsible for thematic channels such as Divinity, Energy and Be Mad. Then he entered as director of content, innovation, marketing and communication of manufacturers Studio (previously the TV factory), a producer known for the creation of ‘Save Me’. He was one of those responsible for the creation of his heir program, ‘nor that we were Shhh’ that has ended up being broadcast and under his own digital channel, Quickie Canal.
The popularization of TVE. The signing of Broncano and his Good audience resultsplanting face to that moment untouchable Pablo Motos, confirmed the turn of TVE Towards a more popular televisionprecisely that one that tried to distance Salem’s mediaset with the cancellation of Sálvame. It is in that model where both a hypothetical space with Buenafuente and this program with the rumored Esteban and Patiño (rumors reinforced by statements of both in ‘La Revuelta’, where a “we are available”). What is confirmed is that it will be daily, live, and the Osa Audiovisual Producciones, of the creators of ‘Save Me’ and ‘Nor what we were’ will be managed.
For the first time. There were no previous referents of these radical changes in the orientation of TVE, which had always maintained in late cultural competitions such as’ the hunter ‘ – which also leaves the grill with’ Moderna’- and, since September 2024, three series that will now remain in two to give space to the new Magacin. A more radical change than it seems because with this not only face face in the battle of audiences with Broncano, turned and good source, but will also do so in the afternoon Sonsoles Onega and ‘afternoon’.
Header | RTVE