The end of an era is approaching, they say. Or maybe not. The rumors about Tim Cook’s potential “retirement” are contradictory, and if a few days ago the Financial Times spoke about He would retire early next year.yesterday new data they threw down that possibility.
But here it happens that when the river sounds, it carries water, and this conversation does not come from now, but from months ago…or years. The current CEO of Apple came to this position in 2011, after the death of Steve Jobs, and since then he has turned the company into an absolute money-making machine. One that, yes, has disappointed with (theoretical) projects like Project Titan, with a Vision Pro that for the moment is still not taking off or with the surprising irrelevance in the AI segment.
That’s not the problem, of course. Although Apple has consolidated itself among the three companies with the largest market capitalization in the world in recent years, what it lacks is spark and the ability to innovate. Today Apple continues to depend heavily on the iPhone, although it is true that in recent years the services have given it a lot of joy.
That makes it especially interesting to set up a pool with the main candidates to succeed Tim Cook, and that is what we have done in this new installment of Crossover, in which we debate Cook’s career, but also about who can take that baton.
And many variables come into play here. From that operational strategy—will the new Apple be more innovative, or will it continue to focus on making money?—to the geopolitical implications of choosing a new CEO. Because let’s face it: This position is not just technologicalbut also political and diplomatic. There is a lot to cut through here, and it will certainly be interesting to see how the next few months go.
On YouTube | Crossover
In Xataka | Tim Cook has admitted that Apple is “very open” to acquisitions in AI. These are our candidates
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