Creating a website has never been just one thing. For years, for many users it meant choosing between fighting with tools like FrontPage, hiring someone who knew how to design, or settling for other types of solutions. Later, templates and visual editors began to gain ground, lowering the barrier to entry. Now we are witnessing a new change thanks to tools such as Lovable either Vercel v0which promise to turn a description into something publishable in just a few minutes.
The AI leap. The intuition that AI is gaining weight in the new web already has a concrete figure on the table. This is what the study points out “The impact of AI-generated text on the Internet“, signed by researchers from Stanford, Imperial College London and Internet Archive. The work places the percentage of new websites analyzed classified as generated or assisted by AI at around 35% by mid-2025. Before the launch of ChatGPTat the end of 2022, that percentage was zero in the study sample. The speed of change, rather than the isolated data, is what makes it relevant.
How they measured it. To arrive at that figure, researchers worked with the Internet Archive and analyzed monthly samples of sites between August 2022 and May 2025. In each case they searched for the oldest archived copy available on the Wayback Machine, downloaded the HTML, and extracted the text for processing separately. They then tested several detection tools and chose Pangram v3which was the one that offered the highest detection rate in its tests.
Some of the pages published by the Lovable community
The result. The research found a website with “a decrease in semantic diversity and an increase in positive sentiment.” Do you mean that all this is positive? You can depend on the angle at which you look at it. The same text warns that “as AI text becomes more common on the Internet, the range of unique ideas and diverse points of view is reduced.”
An expanding industry. What the study shows has not appeared out of nowhere. An industry of its own is being consolidated around this promise of creating a website with less friction, with tools designed for very different users: from those who need a simple page for a business to those who want to prototype an idea quickly. Wise Guy Reports Data They place the market for tools to create websites with AI at 3.1 billion dollars in 2024 and project it to reach 25 billion in 2035. The direction of travel seems clear: publishing is becoming increasingly accessible.
What’s coming. In web creation, AI is already moving pieces, and professional design does not seem to be immune to that change. That doesn’t mean it’s going to put an end to web designers or that all projects can be solved with generative tools. There are products, brands, stores and services that will continue to need criteria, architecture, design, maintenance that is less semantically diverse and more positive overall, and a technical layer that is not so easily resolved. However, it makes sense to think that professionals will also end up relying on these AI tools to speed up parts of the process.
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