If the question is how long will the teles of our living room grow, the market speaks very clearly: until we have

The size of televisions carries decades growing at great pace. And how It has happened with smartphones From the first Samsung Galaxy Note, on the sector always plans the question of until when. As in mobiles there are comfort limits in handling and portability, the teles face space limitations in the salons.

The market speaks clearly. Based on GFK data, TCL shared a reality from the television market last year: The size of the teles grows 1.2 “a year in Europe. With an average that has gone from 32 “from 2010 to approximately 50” in 2024 (Samsung told us in 2023 that the average size was already in 55 “and that in 2025 the standard could already be 65”).

The consultant Counterpoint Research He has shared data from the first quarter of 2025 compared to previous years, and the growth has shot: the distribution of televisions of 75 “or more has grown 79 % over the same period of 2024, and the income 59 %.

The latter indicates a drop in the average price in the giant inches: income does not grow to the rhythm of sales. Also, according to DSCC dataconsultant that now belongs to Counterpoint, in the second quarter of 2024, the televisions of more than 80 “grew 29% compared to the previous year.

Samsung saw it clear. In 2018, the company commissioned An Ipsos study where they got interesting conclusions. According to the company, the space of the Spanish halls is not the big problem to which it had signed up before: “87 % of households could have an 82 television”, since that is the percentage of households that are more than 1.6 meters away to the TV, a minimum viewing distance recommended for this size of televisions, according to the ITU-R “.

The responses of the population surveyed also left many doubts:

• 70% of those who had bought televisions contemplated the possibility of buying a larger one, in a context in which 70% of households did not exceed 50 “.
• The biggest obstacles to buying large -inch televisions were space (50 %of users), the price (39 %) and the viewing distance (16 %). The most interesting is in the first two points. Space is the great impediment, but according to the company there was ignorance about what size is adequate. And the price issue: 39 % did not buy larger sizes due to the pocket cost. Something that we will see that the market is solving.

The teles go down, and go down. In this sense, if something teaches us recent technological history, is that Almost everything is more expensive, but the smart TV are given: And much of the fault is the “mother crystal”. Another great responsible is the current strategy of manufacturers and developers of operating systems for televisions, which They have turned the teles into television. The extreme case of this is Tellya free television that the user pays with advertising present on a second screen.

In 2017, Juergen Boyny, Global Director of GFK consumption electronics, He told us They calculated that “there will be a screen size limit for most consumers between 75 and 77 inches, and even so, that size will remain as a very specific niche.” Today we know that at least the second is not so.

And according to Counterpoint, in the European Union we spend average 536 euros on a TV. Faced with the 20,000 euros of a 77 “TV of less than a decade ago, which we mentioned in Boyny’s article, today there are models for about 500 euros. And the United States indicates where the road is going: Walmart already has 85 “televisions for less than $ 600.

China smiles. TCL and Hisense are the main Chinese brands of televisions. According to 2024 last quarter quarterthe first surpassed LG in the distribution of premium televisions, and Hins is already very close. In the general market, Samsung has already exceeded him, being 16 % quota, TCL with 14 %, Hisense with 12 % and LG with 10 %. Xiaomi follows a certain distance with 5 %.

In the context of the annual growth of size and explosion of the giant inches, China also wins the bet of its brands itself. As you remember HDTVTEST: “TCL is one of the most aggressive brands when betting on large screens, having launched in recent years several MINI-LED and LCD TV models of 98 inches.” And we already talk about numerous 110 “models and 115 “.

The strategy to crush competition. Both brands do not stop presenting giant and innovative televisionsand above all, to reduce them and democratize them. They have already had the 98 “TCL C805, Minilad, less than 1,700 euros. A model that launched a couple of years ago at 5,000 euros.

The growing domain of TCL and Hisense of the Premium market responds to the growing domain of the Minned Tves (those that market) in front of the OLED, which dominate from Korea LG and Samsung. In 2024 there was sorpasso of technology: MINILED surpassed Oled In sales. And it was so after years of dominance and the entrance of Samsung in Oleds with the Samsung S95B In 2022. Server has been enjoying an OLED TV from 2020 by having prioritized image quality. The following will be Minnedfor the balance between size and quality.

The perfect cocktail, with a brake. We have a panel size that has not stopped growing for decade and a half, sales fired in giant inches and prices that break up at the rhythms of vertigo, Even in toe technology. To this is added, as Samsung pointed out, users who want larger sizes than the last television they bought.

The big obstacles? TCL said that 98 “is the maximum cash size that fits vertically in a conventional elevator. The greatest inconvenience aims to be the size of our houses: although They have been growing since 2008have housing deficit new. And this implies that there will be physical limits, even when we eliminate old furniture from the equation.

As a limit, the average size that Samsung estimated for Spanish homes, 82 “, seems reasonable. If we are already in 65”, we would arrive in 14 years according to the annual growth of 1.2 “. So that those 82” (say 85 “, which is a more standard size), a room needs 188 centimeters wide. According to a OLD IKEA SurveySpanish halls have an average of 22.5 square meters. And estimating, the distance of its walls is between 4 and 5.5 meters, according to its shape. That is, an 85 “panel would fit with the sides.

Personal preferences. Do not forget them, because visually, an 85 panel or more has a huge impact on a living room. One that many people may not want for their stay, although fit in their budget. For them, there will be alternatives such as consume cinema in virtual reality: giant and immersive screens from anywhere.

Image | Xataka

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