usatoday24
Japan is one of those countries that one thinks knowing without having stepped on it. For his millenary temples, For their trains that exceed 300 km/hfor its technology and for its robots. That is why it does not strange that Millions of people Make the bags every year to travel their cities, their mountains and even its less known rural areas. What is surprising is this: how AI begins to break through where, until now, only human talent was accepted.
The paradox is as Japanese as its culture: a country where hospitality is deeply valued, and, at the same time, where those who can practice it are scarce. Because if something has revealed the tourist tsunami that Japan is receiving is that the lack of bilingual guides has become a serious problem. It is not new. Many retired during the difficult years that the sector was going through during the pandemic, others changed from sector. But now the situation squeezes, and the country begins to respond.
Where before there was a guide with smile, now there is an app with ia
The scarcity of guides is not an anecdote. It is a reality that begins to leave a mark on the experience of thousands of travelers. As Nikkei Asia collectsJapan had something more than 46,000 bilingual guides. The figure included both licensed professionals and certified by local governments, and even people with sufficient knowledge and to perform that role. Four years later, the figure had fallen almost 20%. In 2023 there were about 37,700. The trend is still down.
The reasons are understood quickly. The pandemia devastated the tourist calendars, froze reservations and left thousands of guides Freelance No stable income. Many looked for another way. Some retired. And although years have passed since those times, what has remained is an aging template: about 60 % of licensed guides are over 60 years old. If we talk about the official exam, in 2024 only 380 people approved it.
The agencies notice it. Some recognize that they have had to Cancel or reprogram tours Because, simply, there was no one available to attend them. Before, when their workforce was at the limit, they could resort to independent professionals. Now, not that. And although Since 2018 Japan allows Make payment tours without the need for the official license, a good part of tourists and agencies continue to prefer authorized guides, with knowledge, accreditations and, above all, trust.
Today, in places like Okinawa, there are tourists who prefer the robotic voice of applications such as the operator Cerulean Blue before running out of tour. The system detects its location by means of the mobile GPS, shows real -time information with augmented reality and active audioguías as the visitor advances.
That gesture, almost imperceptible, says much of the present … and perhaps also of the future. Because AI still does not improvise jokesHe does not feel pride when talking about his city, he does not respond with a smile. But when the guide does not arrive, technology seems to be ready to respond.
And the most interesting thing is that tourism is not an isolated case. What is happening with the guides is part of a broader pattern that begins to be noticed strongly in Japan. In agriculture, for example, Companies are using Apps based on AI capable of identifying plants diseases with just one photo. In schools, English teachers do not supply, so some already use virtual assistants who talk with students.
In public administration, municipalities Like Yokosuka They have started using Chatgpt To summarize meetings and write documents. According to calculations of the Consistory itself, the time saving is counted in thousands of hours a year. All this responds to the same structural problem: the lack of hands. Japan is a technological power, yes. But it is also a country that is aging and has a very low birth rate.
Images | Micah Camper | Angel | Geoff Oliver
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