The success of the latest edition of ‘The island of temptations’ is difficult to quantify. Already Not only is it figuresfigures that have achieved tame the two great current titans of the AccessBroncano and Motos: The impact between the public has gone much further, turning Montoya into a international scope meme and that transcends languages. The last to surrender: Netflix.
Montoya, please. In these same terms the Netflix original and officers In social networks to promote ‘Temptation Island’, a reality which has eight seasons and that will arrive on March 12 to Netflix, after passing through US chains such as Fox and use Network. To promote it, Montoya has launched all its ICT repertoire: shout “no, please”, run from one place to another and kneel with arms to heaven. A very brief video of just thirty seconds but that records the international scope of the Montoya phenomenon.
Montoya, the man announced. Montoya has not stopped since the phenomenon exploded in networks. In recent weeks has already participated in nine adsin almost all using their best -known colets and attitudes. Interestingly, it has not only announced trademarks such as the King’s League or Burger King, but also organizations that do not usually interest television characters, such as FP courses or waste recycling. In the height of the Stunts advertising promoted a brand of sweets Just before jumping to the sea at the Gala last Sunday of ‘Survivors’.
It is not exhausted. Precisely, the presence of Montoya in ‘Survivors’ is what has made the broadcast of this last Sunday the best premiere of the program in Share Since 2020, reaching a spectacular 19.6% and leading the night strip without problems. 1,683,000 spectators followed the arrival of Montoya to the island, one more evidence that, despite the overexposure and the multiple advertising appearances of Montoya, the phenomenon has not yet been burned.
The Talisman of Telecinco. Beyond the anecdote of the announcement, it is clear that Montoya has become a magnet for audiences to such an extent that Telecinco has managed to get Netflix following its wake, and not the other way around, as usual. It is not just the overwhelming personality of the Andalusian, it is also the proof that traditional linear television, so often out of conversation In social networks and tastes of the youngest viewerskeep marking the pace when it manages to house a phenomenon as powerful and international as Montoya.
Reality fever. We have commented on occasion that Telecinco, after unsuccessful attempts to emerge with different formats (the failure of the Latin programof ‘Whoever falls fallsor the talent ‘Factor X’ and ‘Next Level Chef’ will mark its grill for years), it has become a producing machine realities. They have happened in their programming, without rest, ‘Big Brother Dúo’, ‘The island of temptations’ and, now, ‘Survivors’. A policy that, again, has taken good Netflix note, since it is easy to find on its grill realities of spicy tone as ‘false love’, ‘playing with fire’ or ‘love with bail’. Montoya’s shadow is being more elongated than we expected.
The traditional TV rules. As much as For years An unstoppable decline of traditional TV is being perceived in front of the streamingin many ways that continues to mark rhythms and trends. Let’s not forget that, for example, one of the greatest success of prime video in Spain throughout its history is’Operation Triunfo‘, clone of the legendary talent of the linear TV. Or that, do what the platforms do with their luxurious original releases, the most seen in streaming They are still linear classics as ‘Gray’ Anatomy, ‘Family’ or ‘Law and Order’. The success of ‘the one that is coming’ in Prime Videoeven above Telecinco, it is still the proof that the situation is far from being able to define itself with blacks and blacks, with victorious and defeated.
Header | Mediaset – Netflix
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