The RAM market is completely broken. In November of last year we talked about a 300% increasewas the result of the perfect storm caused by AI and data centers. Faced with brutal shortages, large companies are trying to get hold of as much memory as possible, which further destabilizes the market. Now manufacturers are taking matters into their own hands.
No hoarders, thank you. In an extensive report published by Nikkei Asiatalk about the big three DRAM manufacturers (Samsung, Micron and SK Hynix) implementing stricter rules for their customers in order to prevent them from hoarding memory. The measures are aimed at ensuring that demand is real, that is, that the chips are not going to end up collecting dust in a warehouse “just in case.” Manufacturers are asking for details about who the chips are for, the quantities and what they will be used for.
OpenAI’s dirty deal. We go back to October 1, 2025. OpenAI signed an agreement with Samsung and SK Hynix to a potential demand for 900,000 DRAM wafers per month. The figure is equivalent to 40% of all world production, absurd, but what is striking is the “potential.” As they point out multiple users on Xare securing a critical product for data centers that have not yet been built, with money they do not have. Some analysts called this agreement “The dirty DRAM deal”whose hidden objective seemed to point to a rather dirty move: to create a moat by preventing its competitors from accessing critical technology.
Open orders. The AI race is not going to stop because chips rise in price and big technology companies have done what they had to do: everything possible to get chips. At the end of last year, Reuters He said that some companies such as Google, Amazon, Microsoft and Meta had even approached Micron with open orders, that is, they were willing to accept all the memory they could supply, without a price cap. A full-fledged preventive hoarding.
Compulsive shopping. AI companies are not the only ones that have tried to secure their chips, PC manufacturers such as Asus, MSI, Dell or HP also began to buy RAM compulsively at the end of 2025 for accumulate inventory before what was coming. Manufacturers are aware of overorders and that is why they are now demanding data on the end customer.
The winners. While everyone is fighting to get their chips, Samsung is getting rich. It is not only that has tripled its profitsFurthermore, it is the technological more has appreciated in 2025ahead of Alphabet and TSMC. For its part, SK Hynix has doubled its profitsmainly due to the boom in demand for high-bandwidth memory (HBM), of which it is a key supplier.
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