OpenAI is actively reaching out to some companies to add a “Sign in with” button. ChatGPT“in their services, according to reveals The Information. The proposal is similar to the classic login buttons offered by companies like Google or Facebook, but according to the media, there is an interesting twist: companies that accept will be able to transfer the costs of using OpenAI models directly to their clients. This way, instead of companies paying for each API query, users’ ChatGPT subscription would cover part of the expense.
why now. With more than 800 million users weekly assets, ChatGPT has quickly become one of the apps most used in the world. OpenAI wants to leverage this massive user base to position itself not just as an AI provider, but as an intermediary that controls how you access it and who pays to use it.
The company has been preparing the ground for months: in May 2025 launched a form to gauge developers’ interest in adding this new way to log in. In fact, they are testing on Codex CLI, where they are offering between $5 and $50 in API credits depending on account type.
The commercial pitch to companies. According to The Information, OpenAI is approaching all types of companies to see if this proposal causes interest. In fact, in its form it asks about applications ranging from 1,000 weekly users to more than 100 million, in addition to being interested in how they monetize their AI functions and if they already use the OpenAI API. The company is juggling to make its business model profitable, and this new initiative could, at least, cushion part of the blow that its mammoth expenditure in AI.
Fits with your ecosystem strategy. This initiative aligns with recent moves by OpenAI. At DevDay 2025 he presented apps integrated directly into ChatGPT (Spotify, Zillow, Canva) and AgentKit, tools to build AI agents. Everything points to a “super-app” model where ChatGPT becomes the authentication, identity and payment layer for AI services. A goal where your ChatGPT subscription functions as a kind of digital wallet for consuming AI across multiple services.
As with everything, there are risks.. Centralizing access to multiple services in a single account amplifies security risks for the user. And in fact, OpenAI’s track record doesn’t help, as in February a hacker claimed to have obtained 20 million account credentialsand in 2023 they were found more than 200,000 credentials for sale on the dark web.
There is also the issue of privacy, and according to Pundrikaksh Sharma, corporate lawyer, told Medianama At the time, this system would allow OpenAI to “collect granular usage signals” and build “behavioral inferences about users’ skills or learning patterns” across multiple platforms.
And now what. OpenAI has been preparing this at least since Sam Altman mentioned the idea in 2023. There is still no public launch date nor is it known how many companies have accepted the proposal. If successful, it could force competitors like Anthropic or Google to develop similar systems, completely changing how companies monetize AI.
Cover image | Xataka
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