Ibai Llanos has not left time to settle The dust generated by the last eveningand is already giving new headlines. The football team that has created from zero To see how far it has it has a name, Ronin FC, but its growth strategy enters into contradiction with what for many fans is football right now. A calculation failure that can cost the image of your club.
I want a football team. Shortly before summer, Ibai advertisement From your Tiktok account that he was going to finance a football team that would start in the most modest categories with the intention of being promoted year by year, specifically in the fourth Catalan division. He said the streamer “we are going to start in the lowest category in Spain and we will try to ascend over the years.” The team will be called Ronin FC, a name out of the Samuraisless nickname Only on Instagram In less than 24 hours, and they also have a field to play, located in Rubínear where the streamer.
To the counter. However, this Ibai attitude goes against what we see in world football: while sport is globalized and financed as never before, a powerful current of resistance emerges simultaneously that claims authenticity, local, genuine. Rayo Vallecano fans joining so that Your team does not lose your essential localthe Oviedo’s promotion celebrations And raise this year, the Retro t -shirt feverMalaga fans receiving their team After the promotion to 2nd At the airport, the Momentazo Melendi In the Playoff of Ascent, the Previous of the First Party of Valencia After the Dana …
It is a Nostalgia for “real” footballcontrary to what the English have baptized as “Plastic Football“, And that concerns, among other things, great clubs such as PSG, City or Chelsea, although with nuances: the City, for example, has a strong local thrust too. The current football Zeitgeist privileges the narrative of the territorial roots and that the teams represent more than a business project.
Causing. In this context, Ronin FC emerges, and its only existence seems an act of involuntary provocation. A newly created club that bears the name of the warriors without a master of feudal Japan, something impossible to generate identification from the same shield or without references to the city where it is located. Is owned by Ibai Llanos (which is not any streamer: For a few days, The most often of Twitchsurpassing superstars as Ninja), and with a budget ten times higher than their category rivals. It is like a team created artificially to play FIFA.
Ibai plays with fire. Ibai wants to succeed with a team that does not seek the tradition and folklore of the game to legitimize, but to do it with a talonario, however modest its initial intentions. Had to realize when he said for the first time His plans to buy Real Murcia And he found the exception of fans who did not know if a streamer Millionaire of thirty years was the best choice to direct a centenary club. The result has been the expected: Ibai has started from scratch, with a Frankenstein football.
How it is usually done. The usual practices when an inverter acquires a club are of two types: or a club with history is bought and that tradition is respected (such as when Abramovich bought Chelsea or sheikhs did it with Manchester City), and has a clear objective: take advantage of a brand and generate an economic return. The other option is to buy a small team and not touch it too much to keep its essence. In the style of What Ryan Reynolds did with Wrexham de Walesthat acquired it in 2020 more to refloat something that already existed that with the intention of renewing it completely.
It is not a decision born from nothing: it is the third oldest professional club in the world, it has 159 years of history and 65,000 people of Wales are their fans. It is the antithesis of the Ibai movement.
Ronin on the screen. Ibai’s attitude, therefore, even well -intentioned, clashes with that “respectful” arrival to the football of other investors. The fans who can attract this team are fans of the streamer Because there has been no time To germinate a club culture that, sometimes, It has generations to get. According to his own statements, Ibai caresses the idea of broadcasting the parties through streamingwhat can give attention never seen on a category as secondary as the one that is going to play the Ronin FC. The question is not whether your team can withstand that media attention, but if you will not end up playing against your club’s own image.
In Xataka | Ibai only had a milestone for unlocking on Twitch. And he just got it thanks to evening 5
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