It seems that it was eternity when we were amazed with the images of Dall · E 2. ‘The girl from the pearl’ reimagined. An avocado in a spoon therapy. It was 2022, and the artificial intelligence Openai left us speechless with each new occurrence.
In seconds, anyone could generate images that previously required technical knowledge and many hours of work. What seemed like a visual curiosity was only the beginning. Then the synthetic voices arrivedthe videos generated and, later, the tools designed directly for professional productions such as Sora either Gen-3 alpha.
The scene of a building falling in Buenos Aires marks a milestone for AI
His appearance raised new ways to create, but also old doubts about the future of creative work. And, as expected, they soon arrived at the great stages. This week its use has been confirmed In one of the most important series of the year in Netflix.
Confirmation came directly from Ted Saraonds, Netflix executive co -director, During a talk with investors. “We are still convinced that artificial intelligence represents an incredible opportunity to help creators make better movies and series, not just cheaper,” he said.
As he explained, they are already seeing concrete results in the phases of preview and shooting planning. But the most striking happened during the production of ‘The Eternaluta‘. In one of the key sequences, creators wanted to show A building collapsing In full Buenos Aires. To achieve this, the creative team worked together with the Eyeline Studios innovation group, using tools promoted by generative.
The result was not only visually shocking: that sequence was completed ten times faster than with traditional effects and with a cost that, according to Saraonds, would have been unfeasible with conventional methods for a series of that budget. And it is not an isolated experiment: it is the first scene generated with AI that reaches the final footage of an original Netflix production.
“The creators were delighted with the result. We were delighted with the result and, more importantly, The public was delighted with the result”Saraondos finished off. According to the Executive: the generative tools are not displacing the creators, but expanding the screening possibilities on the screen.
Beyond the technological milestone, ‘the Eternaluta’ has also been a resounding success for Netflix. According to Forbesthe Argentine series reached the number one position of Netflix global for non -English speech series on April 30, date of its premiere, with 10.8 million views and 58.3 million hours reproduced in its first seven days.
Based on the iconic graphic novel by Héctor G. Oesterheld and Francisco Solano López, the story takes place in a Buenos Aires swept through a toxic snowfall that ends the population. From there, a Fight against an alien invasion that puts collective resistance.
Production opted for virtual production techniques to create hyperrealist and interactive funds that immerse the viewer in a post -epocalyptic city. The use of generative allowed to go one step further and achieve a result that, until now, was only available to projects with the highest budget.
What is clear is that this does not stop. In just a few years we have gone from generating curious images with ia to see how those same technologies begin to be part of the final footage of first level productions. ‘The Eternaluta’ is just a first step, but a significant step. It remains to be seen what other series or films will follow this path, How will it affect industries such as the video game And, above all, what will be the position of the creators in the face of this paradigm shift.
There are still many questions without answering: from the use of human works to train generative models to copyright, through the real impact on creative employment.
Cases such as the National Electoral Institute of Mexico, accused of using the voice of José Lavat without authorizationoriginal narrator of ‘Dragon Ball Z’, or The protests of the audiovisual sector in HollywoodThey show that we are still trying to dimension the impact of this technology.
Images | Netflix
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