Turn it into the 3D concert spotify

The company specialized in immersive technology Infinite reality has won the fat prize: Napster It is now her property, after paying for her a price of 207 million dollars. And has ambitious plans: compete with the rest of the platforms of streaming contributing to the panorama one of the things that the company knows best, virtual concerts in 3D.

Goodbye, old Napster. Any Internet user that combs gray hair (something that is detected, for example, in the use of the word “Internet user”) will remember the times of Napster, Soulseek and other primal P2P platforms. Napster was especially controversial for becoming a Turk’s head of the increasingly popular Internet of the beginning, and for facing a music industry that had not yet discovered how to obtain benefits from digital. Metallica, Madonna and Dr. Dre sued Napster in 2000, who had to declare himself in bankruptcy in 2002.

Hello, new napster. The Napster brand lived different reincarnations And it has gone through very diverse hands. Perhaps the Best Buy technology store chain is the best known, although it did not last long under its wing: In 2011 he sold it to Rhapsodyanother platform of streaming that he was looking for an already known name to expand his business. In recent years, Napster has grown up as a service of streaming Legal, Spotify style: it is available in 34 countries and has a catalog of 110 million songs.

Infinite reality arrives. The purchase of this company Specialized in immersive technology Its objective is to turn Napster into “a social music platform that prioritizes the active participation of fans on passive listening”, and with more accentuated social network dyes than in competitors such as Spotify: Napster will allow artists to “connect with their fans, as well as appropriate and monetize their relationship with them.” Some ideas that Infinite reality manages are the creation of official 3D virtual spaces for virtual concerts, premiere parties, sale of merchandising and entries and general attention to the public through artificial intelligence.

Some doubts. Infinite reality entrance to the Napster business lands with its own list of doubts: the main one, how you plan to stand all these innovations on the platform, and if it makes sense. The creation of virtual spaces can be attractive to some users (and above all, for some investors), but also complex and strange for others. Recall that the current CEO of the company, Jon Vlassopulos, reached the position in 2022 after managing the part linked to the music industry of Robloxa millionaire company but whose attempts to create a massive cultural metavers They have not set at all. Are we facing a new chapter of “Llamazares in Second Life“

General obscurantism. There are even more doubts in the operation, not so practical. For example, the economic viability of the project: Infinite reality has raised three million dollars In an investment round, but it has not clarified where that money comes from. In addition, the implementation of AI and expanded reality are very ambitious and can run into the obstacle of adoption by the music industry, not characterized precisely by how quickly the turns of one hundred eighty degrees in the business (Napster’s primal history in the year 2000 is, in fact, the best example).

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