Hispanic countries have a wide dubbing culture for the contents in other languages, so that we consume films, series and programs bent with Voices in the local language.
As one of the main content creators From YouTube, Mrbeast knows. That is why he said that if he were CEO of Facebook, the first thing he would implement would be a dubbing system of his videos as Youtube already has. Mark Zuckerberg agreed.
Speak the same language as the audience. Mrbeast and Mark Zuckerberg agreed In the podcast Colin and Samir Show Where the interviewers asked Jimmy Donaldson (real name of the YouTuber), what would he do if Mark Zuckerberg appointed him CEO of Meta.
Donaldson made Mark Zuckerberg see that the finishing video platforms are staying behind in terms of the ability to offer content in several languages. According to Mrbeast, this lack of dubbing options is negatively affecting the scope of videos on the platform.
In another language you don’t get the same. As the Youtuber explained, the audience’s commitment is not the same when they see a video in their language as in English, therefore, the Content creator with more subscribers From YouTube he was especially concerned with the target tools in translation.
“Something that seems really bad (finish) is that on YouTube you can have different audio clues. 70% of my audience on YouTube does not speak English, so I upload videos and then you simply upload a lot of different files. If you click on my video in Mexico, it automatically reproduces in Spanish. What is brutal is that when I publish those same videos on Facebook or in any of your platforms, I can not care about the dubbing. Audience is always infinitely lower because people from Mexico, Brazil and others cannot see them with dubbing, “Donaldson explained in his speech.
Audience of India Brazil, Indonesia and Mexico. No traffic data of Mrbeast has been revealed, but According to data From the GMI consultant, some 2.7 billion people around the world use YouTube every month, of which 476 million users are from India, 147 million Brazil, 139 million Indonesia and 84.2 million users see content from Mexico.
His videos are reproduced in more than 100 countries with 80 different languages, so for Mrbeast, speaking the same language as his audience is the key to the success of his videos.
There click Facebook. Mrbeast was very clear: “If he were the Meta CEO, one of the first things he would be would be to improve the dubbing options.” For him, it is essential that goal helps creators reach more people and to increase the engagement With its content. One of those tools is the language. “It is quite overwhelming once you understand it. You think: ‘uf!, Only 15 or 20% of the world, or the figure that is, consume content in English.’ It is brutal. It is almost barbaric to use a platform in which you have to choose a language,” said Donaldson.
The interesting thing is that Mark Zuckerberg agreed with Mrbeast. He acknowledged that the lack of dubbing options is a problem and that artificial intelligence could be the solution. Mrbeast has already proven that the Use of dubbing generated by AI With his own voice, hearing retention on other platforms has increased.
The multilingual future with the finish line. Zuckerberg agreed that the youtuber in the importance of languages when reaching the audiences, and added that there could have the AI could have A very important role.
“Actually, retention is 1% greater in that language because when you do dubbing with AI you can use my voice instead of sounding like a dubbing actor,” Donaldson explained, indicating that her producer already uses cloned voice tools with voice with AI to fold your videosinstead of applying a neutral dubbing voice or simply applying subtitles.
For the goal, which seeks to have a global presence returning to the origin Without Facebook algorithmthis option is even more important. By incorporating dubbing generated by AI, the goal could increase audience retention, expand its user base and compete more effectively in the panorama of social networks.
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