Mr. Beast has brought his extreme tourism videos inside the Mayan ruins in Mexico. That is a problem for ruins

Mrbeast It is the most important youtuber and followed in the world, and virtually any idea it has to generate content in its channel becomes a trend. Millionaire contests, spectacular challenges, philanthropic maneuvers … and now, adventure tourism. One of his last adventures has been to pass One hundred hours in an old Mayan temple two thousand years old. It is an idea with a peculiar dark side.

One night in the temple. In the video we can see how Mrbeast wanders inside several Mayan pyramids, among other Chichén Itzá. Accompanied by an native guide, which reinforces its promotional character for the powerful tourism business in Mexico, sleeps in the jungle, and can touch funeral masks of the kings buried in the area. A privilege that is not at the scope of any tourist.

A superstar. With almost 400 million followers and more than 82,000 million visualizations, no one doubts that Mrbeast is The most important youtuber in the world. The average video display on its channel is about 100 million, although it already has many exceeding 200. The income of your channel They can exceed four million dollars, not counting sponsorships or agreements. An authentic icon of the platform that is largely responsible for the spectacularization of Influencers: Always looking for the most extreme challenge, the most shocking image and the most unexpected trip.

The spectacularization of YouTube. This spectacularization of the content is very clear in the titles of its last videos: ‘Would you risk drowning for $ 500,000?‘, I survived 7 days in an abandoned city, I survived the 5 most mortal places on earth… It is a radicalization of the content that is not only in the subject, but in the visual: climbing assemblies, a lot of noise and screams, many careers, a dynamic that stuns and that Keep the spectator dopamine by the clouds.

Extreme tourism. Mrbeast exploits a new form of telematic tourism that is hooking millions of viewers by making these trips to remote places, often giving them an adventurous narrative: these trips are often linked to extreme challenges or tests, and have turned tourism into an experience that can be digitally consumed. For example, a few months ago we talked about Fabio Belnome and his trip in a 1998 Fiat to Japan. But there are many more in different social networks: the mountaineer @Nimsdaithe urban explorer @Shieyfreedom or the traveler to high -risk countries @drew_binsky. Thanks to them, the hashtag #tikToktravel, for example, has More than 23,000 million views.

The dark side. However, there is a dark side in videos such as Mrbaest Chichén Itzá. In 2024, the Secretariat of Tourist Development of Yucatán reported that he expected the arrival of 6.7 million tourists, more than double those that arrived in the last year pre-pandemic. It is an area to which tourism provides 90% of its income.

The controversial Mayan train. To promote and facilitate tourism, projects such as Mayan traina transport that will travel relevant areas of the Mayan zone, with special attention to serve tourism, connecting airports in a space of 1500 kilometers. But the authorities are concerned about Environmental impact of the pharaonic López Obrador project. For example, the works have been arrested in the area of ​​the Riviera Maya, one of the most frequented by tourists. The impact is more than studied in what affects caves, temples and other protected areas, and Even Unesco has intervened.

The double track. Mexico is, in this way, before a dilemma: the content of Mrbeast is sponsored, as the video credits affirm, by the Tourism Secretariat of Mexicoin collaboration with institutions such as the National Institute of Anthropology and History. But at the same time, the massification of tourism is eroding archaeological treasures such as these temples, in a dilemma of which perhaps the great travel and adventure youtubers will have to begin to take responsibility in the future.

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