Barcelona has unseated Geneva or Vienna as a home for the ultra -ups

Barcelona is consolidated among the most attractive cities in Europe For great fortunes Thanks to its balance between high -end services and urban quality of life. Beyond Tourist attraction From the city, or its temperate climate, the city appears in different international rankings as one of the favorite enclaves for those known as UHNWI (Ultra High Net Worth Individuals) or people with a equity available to invest of more than 30 million dollars.

Barcelona in the world elite of wealth. The report ‘Global Wealth and Lifestyle Report 2025’ prepared by the Swiss private bank Julius Baerit positions Barcelona as the seventh favorite European city for the ultra -ups. This ranking, which evaluates the prices and qualities of goods and services for people of high purchasing power, concludes that Barcelona appears in front of cities such as Amsterdam, Geneva or Vienna in the European classification, although it remains behind London, Monaco, Zurich, Milan, Frankfurt and Paris.

Within the same report, the global position is analyzed, where the list places Barcelona in the fifteenth position, behind cities such as Sydney, Shanghai, Hong Kong, Dubai, New York or Miami. In this section, the ranking is headed by Singapore, closely followed by Hong Kong and London. The position of Barcelona shows the importance that the Catalan capital is achieving for the great fortunes and an attractive destination for investments and luxury tourism In southern Europe.

The attractiveness of Barcelona. The bank’s entity’s report indicates various reasons why Barcelona stands out as a destination for the ultra -ups against other European capitals. Among them, curiously, the efficiency of the public bicycle system, health care, gyms offer, access to toe technology and competitive prices in jewelry and Luxury hotel suites. This combination of healthy urban life and access to exclusive products and services with moderate costs is very attractive for the great fortunes and expatriates of high purchasing power.

Internationally, the city also stands out in the collection of foreign investment, especially in the high -end real estate sector. Between 2015 and 2024, Barcelona has received more than 5.5 billion euros of international investors In the technological sectorplacing itself as the fifth startup ecosystem of the European Union. “The city generates confidence in the international sphere,” declared to NBPÀngels Santigosa, head of the Department of Studies of the Management of Economy, Resources and Economic Promotion of the Barcelona City Council.

Caro even for millionaires. However, the Swiss entity that has prepared the report considers that Barcelona still has a margin of improvement in certain areas. The authors indicate as a negative aspect the high cost of flights in Business class to the city, the price of legal services and that of some specialized medical interventions, especially that of ophthalmological operations.

It also penalizes Barcelona for the price and difficulties to buy luxury housing. The growing demand for luxury properties And the end of the Benefits of the “Golden Visa” have forced local administrations to harden the high -end real estate investment policies and the real estate operations of foreign capital.

Spain is fashionable among millionaires. The rise of Barcelona and Madrid as preferred destinations for ultra -ups is evident in the increase in operations of Purchase of Luxury Housingespecially in the wealthiest neighborhoods of those cities, which are living as Millionaires of Latin America and Miami fix their “Pied-à-Terre” in Madrid or Barcelona as a headquarters on this side of the Atlantic.

The Pedralbes neighborhood in Barcelona and that of Salamanca in Madrid have established themselves as epicenters From this new investment waveevidencing the status of the Catalan capital as one of the protagonists of residential luxury and the international mobility of great fortunes in 2025.

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