“Solving problems will not be limited by our ability, but by our imagination.”

Jeff Bezos has set out to be everywhere both physically and metaphorically. Apart from being behind Amazon (leaving it aside to focus on other projects) or Blue Originhas a “new” company called Prometheus. Its goal is to develop AI systems capable of creating artificial engineersand his latest statements They have heated up the conversation about AI and the future of work. The reason? Qwho boos the AI because he thinks it will take away his job is “very far from reality”, but then he claims that AI will lead to job reductions.

Regarding physical presence, Bezos is in Europe these days. Specifically, in Paris, where the Vivatech fair is being held, which we were able to attend and where he gave a talk about the obsession of large companies with exploring space, reach the Moon, explore it and create “clouds” of satellites orbiting the Earth. The talk was about that, but we had to ask about the controversy, about Prometheus and about that future of work. And he wondered.

And if you thought he was going to cast himself on the argument that AI will create jobs…you thought well and, in fact, he has gone further: he has compared it to the Industrial Revolution.

Prometheus and the AI ​​that will be good at doing things, not just knowing things

Prometheus is neither a model nor a technology: it is a company. Bezos founded it in 2024 and already has 150 employees spread across three countries. It has a valuation of $41 billion and is currently in deals to raise a $100 billion fund. It seems outrageous because it is, but on repeated occasions, these businessmen have declared that we are in a new golden ageand at Vivatech 2026, Bezos has said precisely that.

“We live in the most incredible time in history. There has not been a better time to found a company” and Prometheus is an example. Your product will be an AI that does things, not just knows things. This is where the ‘gravy’ is, since what they are doing is developing AI systems capable of assisting in the entire engineering process, from start to finish.

It will cover everything from the initial design, simulation, prototypes, manufacturing and launch, and an example that Bezos has put on the table on several occasions, and that he has repeated, is that of the engine for a new generation airplane. Because the idea of ​​this new AI is that it is capable of assisting an engineer, “empowering” him, according to Bezosso that they can make tools much easier and much faster.

If developing a jet engine takes a decade of work, the idea is that these artificial engineers will be able to create it in five years first, then in three, then in two… “If we can accelerate that process, everything will change,” comments Bezos in his talk.

For him, the key is how Prometheus is focusing on developing this AI. “We have great language models, but not one focused on building things. If I read 100 books on how to be a great athlete, I will know a lot, but I will still be a bad athlete. That’s why we have to change the way we train these models,” he says.

One of the legs that Bezos focuses on is that speed when developing something. He comments that industries embark on very long development cycles, of five or ten years, before having products, and something is necessary to change that dynamic.

Something similar happens with semiconductors and chips. In fact, in the United States there are a center called Epic which has Applied Materials, Samsung or SK Hynix behind it and is focusing not only on developing machines to create chips, but also on tools for reduce development cycles for these cutting-edge chips.

That is, it is not an approach that only Bezos is working on. The problem is another: how he is defending it.

AI, the future of work and the new Industrial Revolution

“If you take a step back, 6,000 years ago someone invented the plow and everything changed. Then someone invented the steam engine and everything changed again. We want to be in that cycle to make a leap in productivity and prosperity,” Bezos declared at the Paris fair.

This argument of comparing artificial intelligence with the Industrial Revolution is not new. In recent months, the tone of university graduations in the US has been the presence of AI gurus telling how this technology is the future. The response has been young people worried about their current job booing the statements.

Because there is a fear that AI will end up replacing them and Bezos is not hiding too much. Returning to the engine example, a few days ago he commented that now it takes 100 people to make a next-generation jet engine, but with Prometheus AI it will take 10. He also stated that “despite the fact that the number of people who will be needed is being reduced by 10technology will create opportunities to multiply those jobs by 10.”

The problem is what kind of job it will be, since software engineers will be needed (for the moment, at least), but Other jobs can be completely replaced. “I understand that there is a lot of concern about how AI will make humans redundant, but, AI will actually create jobs because people will focus on creating and finding other problems to solve,” he points out.

“Solving problems will not be limited by our ability to execute something, but by our imagination,” he points out. And, I guess, the imagination is infinite…

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