With saturated selection processes (or directly broken) and the AI conditioning skills that companies demand, there is a skill that Jeff Bezos considers irreplaceable: the ability to invent.
The millionaire value this skill above traditional knowledge or experience. Bezos considers that inventiveness is vital to maintaining creativity and innovation in modern companies, ensuring that he himself has applied it to bring Amazon and Blue Origin to their current situation.
Lessons from his grandfather. In an interview During the Italian Tech Week 2025 conference that took place in Turin, the millionaire commented that his grandfather was capable of solving any problem on his Texas ranch by himself, without depending on outside help. “He bought a bulldozer for about $5,000 because it was completely broken. We spent a whole summer fixing it. To remove the transmission, we had to build our own crane. And that’s why he had an incredible ability to adapt. He believed he could solve any problem. And I watched him,” Bezos said during his interview.
“He did veterinary work with the cattle. He made the needles himself. He took a small piece of wire and heated it with a blowtorch, flattened it, sharpened it and made a small hole in it. Some cows even survived,” he commented sarcastically. That ability to adapt and create practical solutions taught him the value of inventiveness in facing difficulties, a lesson that Bezos has also applied in his life and in the management of Amazon.
The “inventor” of Amazon. Bezos himself defines himself as an inventor, stating that “it is his fundamental nature. Put me in front of a white board and I can generate a hundred ideas in half an hour.” The founder of Amazon looks for those creative skills in his team members.
In an interview In 2012 at the Utah Technology Council, Bezos indicated that “when I interview candidates, I ask them to give me an example of something they have invented.” Obviously the millionaire was not referring to a patent, but to a process, an idea or a solution to a problem that existed and for which he imagined a solution. “You have to select people who like to invent, think innovatively,” said the millionaire.
Innovation as an antidote to fear. One of the six fears that have defined Jeff Bezos’ career is the fear of garages. Not in the literal sense of the place but of the symbolic sense of innovation that they have acquired: HP was born in a garage, just like Apple. “Two kids in a garage scare me more than the competitors I already know,” assured Bezos in an interview.
The inventive capacity is a lever towards innovation and experimentation, which has been one of the pillars of the business culture that has taken Amazon to where it is today. “Someone who comes to Amazon and doesn’t like pioneering, doesn’t like exploring, doesn’t like going down dead ends that often turn out to be dead ends, will leave soon,” Bezos said in his interview. In his job interviews, Bezos asks: “How can we do A and B? What invention do we need to bring the two together?” That is, value those candidates who do not see the options in black and white, but rather look for new ways to combine and improve processes to innovate.
AI has accelerated everything. More and more CEOs and senior officials at large technology companies agree that they are the skills and attitudes, and not the knowledgewhich will make candidates stand out in the age of AI.
The current CEO of Amazon, Andy Jassy, pointed out that knowledge can be acquired over time, but what companies need in this era of constant innovation are people who know how to adapt to any circumstance and learn from it. “The biggest difference between the people I started with in the early stages of my career and what they are doing now has to do with how good they were at learning.” According to Jassy, the attitude and talent to innovate It has to come standard.
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Image | Flickr (iafastro)
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